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Good Highways Possess
Many Irresistable Features. — .. — - — Motoring through the Southland ever good highways, adorned by beau tiful flowers and shrubs where the days ure warmer, brighter and seemingly longer, proves a lure that few autoisui can resist provided cares of the busi ness world can be temporarily set •side. If a new car is at hand the at traction proves that much stronger. Until comparativelv recent years, a Journey South by motor was an ardu ous. tiresome and oisagrceable under taking. Highways were not only cir cuitous, but there was also the prob ability of spending hours and occa sionally a night stalled in a mud hole. It was impossible to forecast with any degree of accuracy how long It would take to complete the distance. Conditions Changed. In the last two or three years this condition has changed and the motor ists now are going South with the op tion of several all hard surfaced routes. The newest of these routes and prob ably the best and most interesting is by way of Fredericksburg. Richmond and Petersburg, leading through that section of Virginia which is at once full of scenic splendors and historic In terest. If one can leisurely ride through the State of Virginia, and read the signs recording events of history, much pleasure and knowledge will be ( the result. No effort has been spared by the State to make the highways in teresting. This route is known as U. S. No. 1, and continues into Raleigh, the capital of North Carolina. The distance from Washington to Raleigh, 297 miles, makes a nice run for the day and there a choice of good hotels can be found. Raleigh is about 250 j miles from the ocean, but after trav eling directly scuth for approximately ! 100 miles the difference in temperature i 1s quite noticeable. The proximity of the Gulf Stream to the coastal section ; of North and South Carolina is re sponsible for the mild temperature and Ideal climatic conditions. Leaving Raleigh on North Carolina State Route No. 21, leading directly south through Fayetteville and contin. uing on Route 22 through Lumberton. Lake View, Nichols and Mullins to Conway, the motorist finds himself in the coastal section of South Carolina. Conway is but a few miles from tne Atlantic and for the next 100 miles the road continues almost on a paral lel with the ocean. Less than five years ago, a highway through this sec tion of the South was only a dream, but by degrees the work was started and now one of the finest roads in the entire country is a reality. Not only Is this a beautifully constructed con crete highway, known as S. C. Route No. 40. but the unusual scenery has already made this a famous route. Quaint Town of Georgetown. Less than 40 miles from Conway. | the road leads through the outskirts of Georgetown, one of the oldest and quaintest towns to be seen anywhere. Just off the highway a few miles after leaving Georgetown can be seen the Belle Isle Gardens, which are famed for their flowers and shrubbery of all descriptions. Route No. 40 continues through a veritable maze of entrancing natural avenues, composed of huge oaks draped with hanging moss. Mount Pleasant presents a very pleas ing sight and by turning left at this point, and leaving Route 40, an ideal side trip can be made to Fort Moultrie. Sul livans Island and the Isle of Palms, at which latter point one may enjov the pleasures of beach riding. This is one , of the finest beaches in the South and it is rapidly becoming a drawing card for all motorists. Looking west from Mount Pleasant j the City of Charleston is plainly visi ble across the Cooper River, which Is one of the contributing causes of one of the most beautiful harbors in the world. The trip across the river via the Cooper River Bridge is one which the motorist will recall with pleasure. This bridge towers above the city and harbor of Charleston and is truly an engineering masterpiece. It is not the longest nor the highest bridge in the world, but due to its particularly pe culiar design, its component parts make it one of the most unusual and unique structures. This bridge was completed about tw>o years ago, and since then thousands of people have been enthusiastic In their praises of the undertaking. Realm* of the Past. Leaving the Cooper River Bridge, which is a proof of modem ingenuity, one enters Charleston and immediately becomes enveloped in the realms of the past. The contrast in such a short distance is striking. Churches, dwell ings and other buildings which have stood for centuries are encountered on i every hand. Continuing south on Meeting street or on other streets in similar direction to the Battery, one passes through an area where almost .every foot of land Is of historical In terest. Charleston is a city of real charm, and must be visited to be ap preciated. A few miles north of Charles ton Is a club, a proprietors’ organi sation, owned by 200 of the most prominent men of the country. The distance from Raleigh to Charleston Is 260 miles, over this route, which also is the shortest route between the two towns, the latter also having fine hotel accommodations. The road south, known as Route No. 17, leads on through the coastal sec tion for another 100 miles, surrounded by forests and evergreen shrubbery, fiving the appearance of perpetual pring time. Savannah, Ga, 126 miles from Charleston. Is another city deserving of a visit. Its streets, lined with trees and well cared for lawns, are most restful. Good Road Continues. Still the all-weather road continues ©n Into Florida where Jacksonville awaits the traveler a little short of 200 miles. From there. Florida roads open up everywhere. East and West Coasts beckon the motorist. Good hotels abound. For the resident of the National i Good Southern Highways Washington to Jacksonville, where Florida and its modem roadways begin. Mo6S-laden trees line the highways leading to Florida. Capital two other routes await his choice. From Richmond he may con tinue on to Norfolk and make his way southward through Portsmouth, Suf- j folk, Elizabeth City, Edenton, New Bern, Wilmington, Georgetown and into Charleston. The other route continues from Petersburg, Raleigh, Sumter, Water boro Into Savannah. This route misses Charleston. These route* may be used for the return Journey. MIAMI REPORTS Record-Breaking Traffic Seen by Motor Club Secretary. Special Dispatch to The 6tar. MIAMI, Fla., January 30.—Fleeing southward before the advance of Win ter's bleak forces, motorists by the hundreds are arriving daily in Miami, nestling in the tropic sunshine beside colorful Biscayne Bay. Indications that all paved motor routes from the East and Middle West will carry a record-breaking amount of traffic were seen by William H. Owen, secretary of the Miami Motor Club. Mr. Owen said the number of cars bearing out-of-State license plates was considerably more than at this time last year, with reports from points along the major highways lead ing into Florida pointing to increased traffic daily. Never have the main highways been in such splendid condition through the South..- It Is now possible for the motorist to drive to Miami from East or West without leaving the pavement. United States Highway No. 1 from Fort Kent, Me., to Miami offers an excellent thoroughfare from the large centers of New England and the East to tills South Florida resort center. It is one of the fastest and straightest highways in the United States, and in all of its 2,400 miles from Maine to Miami there is not a single mile re maining unpaved. From Miami radiate a number of roads which go far towad making the city a paradise for motorists. Most popular of the roads in this resort dis trict are those leading westward across the Everglades and southward over the Florida Keys to Key West. The Tamiami Trail, westward to the Gulf Coast, takes the motorist through the lonely reaches of the Everglades— America’s last frontier. Overseas Highway. The Overseas Highway, south to Key West, offers new thrills as it skirts small islands dropped down in a tropi cal sea. The Overseas Highway is the greatest marine drive in the world fol lowing a circuitous route among palm fringed keys for 125 miles to Key West. Miami's Winter program will provide plenty of entertainment for the motor ist during his stay here. The sched ule for the season includes horse racing and dog racing; at least 17 golf tour naments: tennis tournaments, and sev eral heavyweight fights. Cooper River Bridge Offers Unusual Design t .miring the coastal highway near Charleston, B. C., this newly completed span provides an Interesting study. 101HE DISTRICT Automobile Sales Third in Importance for Capital. BY FRED L. HALLER, | President Washington Automotive Trade Association. j The Importance of the automobile as ! a means of personal and economical I transportation is universally acknowl | edged, but the Importance of automo tive Industry as a contributing factor I to the general economic welfare is com j pletely overlooked by the average lndl I vldual, even by those who pride them I selves on being conversant with com I mercial activities. At this time, when so much is being said and written about organizing bus iness enterprises to bring back pros perity, we believe that you should know how much the industry which we rep resent in Washington contributes to the financial welfare of this city. Asked to ^lame tne most important I business activities of Washington, the I average resident would probably in ! elude the automotive industry among I tlie first eight or ten, not realizing that ' the sale of automobiles and their allied 1 products, together with their service and maintenance, constitutes the third most Important business in the Na tion's Capital. Upon consulting the figures compiled and published by the United States Bureau of the Census covering retail distribution in Washington, D. C., for the last census year we found that the total value of retail sales was $331,873, 844. Fifteen per cent of this or a total of $50,215,080, is credited to the sale of automobiles and their allied prod ucts. We also learned that Washington has a total of 5,917 retail outlets of all j kinds and characters and that the I grdup represented by the automobile dealer has 573 of these or almost 10 i per cent of the total. The retail outlets i employ 39.503 people, of which 3,865 are employed by the automotive group, against 10 per cent of the total. The payroll totals $43,694,510, and of this the automotive group pays $6,202,907, rising to more than 14 per cent of the I whole. Logically one wants to know whence comes these suras. As might be ex pected, the chief source of these reve nues is the sale and maintenance of new and used automobiles. Washington spent $30,780,450 with new-car dealers and $1,075,728 with used-car dealers. New-car dealers paid out $3,233,831 for salaries and adding to this the $183,505 paid to employes by used-car dealers, gives us a total of $3,417,336 paid to 1,924 employes, an average of $1,776 per employe. When one takes into con sideration the fact that these figures do not Include the salaries of officers and owners of the business, this gives the automotive group an enviable standing with regard to the compen sation of its wage earners. But this isn't all. The automotive industry pays to the property owners of Washington a total of $653,051 for rentals on prem ises which it occupies. Nor is this all. Other essential expenses, not including income taxes, cost of merchandise or return on capital invested and allowing officers and executives only the salaries of ordinary full-time employes, total $2,790,601. We see then, that from the sale and servicing of new and used cars alone that the sum of $6,860,988 is ex pended in wages, rents and other es sential expenses, or more than one fifth of the total sales income. In addition to the above figures, Washington has more than 450 mer chants selling repairs, gasoline, oil, accessories, tires and batteries, all of which are important providers of pay rolls and rentals. Of these there are 106 garages, paying $379,806 for rent and $206,502 for other expenses, em ploying 506 workers who earn $768,961. Also 120 accessory dealers, paying $204,269 for rent and $329,283 for other expenses and employing 435 workers who earn $667,672. The filling sta tions pay $524,241 for rent, $851,875 for expenses and employ 975 people, who earn $1,313,459, other unclassified automotive outlets add another $40,000 to the above payroll figures. Now let's add all this up. It reaches the aggregate sum of $12,141,830 spent by the automotive group right here at home and plainly proves that the Washington autorrfotive industry is an important business factor of the city and justifies the continuance of the liberal patronage that it has received in the past. Safety Not Ignored. Safety factors have come in for much consideration this year. Many more motor car manufacturers have adopted non-shatter glass. And in body con struction all-steel is gaining over com posite wood and steel construction The all-steel welded body has forged rapidly ahead in recent years and some striking effects have been achieved in steel body design, due to the ability of the body makers to initiate new methods of metal stamping. Steel bodies are obviously safe and sturdy and also have very low centers of gravity. AUTO INDUSTRY MAY ADOPT NEWER SALES FEATURES Detroit Takes Stock of Present Method of Putting Motor Vehicles in the Hands of the Public. Realizing that the automobile as a piece of mechanism has made advances at a pace lar beyond that of the busi ness of selling it, Detroit is commenc ing to engineer a few revolutions in merchandising. You buy a very dif ferent car today, but tomorrow you may buy automobiles in a very differ ent way. New sales methods are on the way. The automobile business has been going along in much the same rut for years, but in the present effort to put it on a more profitable basis innova tions are the trend. Automobile row may jump out of the rut and at the same time give the car buyer new op portunities. Drug Store Idea I'sed. That the automobile business will go the way of the drug stores seems to be the opinion of many In this pic ture the typical automobile dealer will sell everything from film for your va cation movie camera to the tickets that entitle you to have your car shipped by rail across the continent. Some where among the thousand-and-one items of travel merchandising will be found samples of the particular cars the dealer has for sale. It won't be a one-line business. A plan that is receiving serious consideration involves a more scien tific type of salesmanship. Specialists in selling to certain classes of buyers will represent a number of cars and offer their clients calm deliberation in making a decision. Such a sales rep resentative would aim to develop busi ness among people who are too busy I to talk with a number of salesmen for j different makes. General Belief. There sepms to be a general belief among automobile men that a fortune awaits any individual or firm that can devise a satisfactory means of selling cars without the present unwdeldly overhead. Many are convinced that salesroom overhead Is an economic waste and serves little purpose. In some effies it is said that more pros pects view new cars in the service sta tion than in the show room. Mail order selling of cars has been • I hinted at for years without realization. Direct factory selling, automobile own ers feel, lacks the personal contact. Good service and fair dealing have made the agency system essential to the marketing of cars, and it is for this reason that the manufacturers themselves look with more favor on any plan that will enable this system to function more profitably and more efficiently. Efforts are being made at the pres ent time to develop separate used-car organizations that will take care of the cars buyers have to trade in so that the new-car dealer can operate on a more reasonable basts. Without being forced to take a loss through buying an old car when he should merely be selling a new one he would be able to devote more attention to service. There would be fewer dealer failures and fewer cars without local repre sentation. Serious Mumbling Block. A serious stumbling block to the development of new owners is the fact that the man who makes a “clean” purchase does not get as good a deal as the man who drives a bargain with the aid of a used car which he wants to trade in. The fact that there are more people without cars than with them encour ages the industry to plan for the fu ture prosperity. If the agency system is to be retained it must be strength ened with more new features. If it is to be superseded by some more effi cient method of placing new cars in the hands of the public, that plan mast prevent general dissatisfaction with cars. Many a poor make of car has been reasonably satisfactory for the owner simply through the personal efforts of the dealer and his service force. How does the public want to buy its cars? That is a question the industry also considers. Are elaborate show rooms necessary? Does the buyer want metropolitan service stations or subur ban establishments? Does the public want to pay for all service indirectly through the initial price, or directly as an expense which commences imme diately after the purchase regardless of who Is to blame for mechanical trouble? Should there be special sales chan nels for motorists who have had suffi cient experience in operating cars aa to feel they need no free service over the period of guarantee? This ques tion has brought the industry to a realization that the method of selling cars is perhaps not flexible enough. Compared with the varieties of con tracts br Which one can buy life In surance or annuities the selling or mis seems unreasonably conventional. Try to buy an automobile anywhere in America and you find It necessary to do it In a uniform way. About the only element of variation offered is the option of purchasing the car at the factory at the list price which theo retically saves only the freight charge. Many other products can be purchased on a variety of plans, each with some special advantage. One of the most intriguing prophe cies concerns the matter of the demon stration, which today rates as one of the most costly and least efficient fea tures of the automobile business. Few people are able to judge a car Intelli gently from a demonstration, and com parisons are often worse than odious. A prospect will compare the riding of « car he takes over the boulevards with another that he slams over a shell shocked road. Invariably he fails to compare cars under the same condi tions of temperature, weather and load. End Waste Element. To eliminate this element of waste it has been suggested that a suitable demonstration machine be developed on which a prospect will be able to make a quick, concentrated test of any cara in which he is interested. Such a ma chine would be similar to a brake testing device and would reveal power, acceleration, braking ability, riding qualities, fuel consumption and any thing else of importance which cannot be judged by other than mechanical means. Quicker sales by such a meth od would be assured. The intelligence that has been pour ing into the car itself is now being directed to the business of selling that car. When sales power matches horse power the automobile industry will turn the comer at a speed never be fore approximated. -» New Cars Look New. This year's crop of automobiles goes far to obsolete 1931's models. The new cars are much different in appearance. They are lower, more graceful, have better lines and embody a large num ber of Improved mechanical features. Last year a new automobile differed little from a 1930 model. But within a month or two when the new models have had a chance to get on the streets and out on the highways, motorist! will soon realize that their old can really look their age. About A arch 1st NASH Will Announce 5 New Series of Cars Embodying features that will not only be a revelation to the indus try, but will also be the greatest value ever offered to the public. In the meantime, and for the next 30 days we will conduct a ★ BARGAIN SALE * of all new first series 1932 models as well as all used cars we have in stock - - at very substan tial net savings. If you are con sidering a new or used car here is a great opportunity for you. f=* NASH-ORR MOTOR CO. 1522 14th Street N.W. Distributors Decatur 1460 “ Authorized Washington Nash Dealers “ Nash Rohr Barsky, Inc. 1M7 H St. N.E. Williams & Baker, Inc. 1507 14th St. N.W. B. D. Jerman & Go. 2819 M Street N.W. Potter Nash Motor Go. Silver Spring, Md.