Evening star. [volume], June 28, 1932, Page B-4, Image 20

About Evening star. [volume] (Washington, D.C.) 1854-1972

Image provided by: Library of Congress, Washington, DC

                
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NEWS! A New LOWER Price
in Our Eamous Success Shops!
$
10
.95
• For the Very Models That Were $16.50
• For the Same Materials That W ere $16.50
Exquisite SHEER Dr esses
Going on Sale for the First Time
TOMORROW!
Even a woman who had never hern in Washington before would know
tomorrow that Jelleff's Saves You Money! One look at these beautiful
dresses, one glance at the lovely materials, one thought about the sur
passingly fine workmanship . . . and she would KNOW Jelleff's Saves You
Money, subsantially !
Tomorrow is the First Day on Which We Feature $10.95 in Our Famous Suc
cess Dress Shops. To Make It a Gala Occasion We Offer Specially Purchased
Sheer Dresses That Have Never, to Our Knowledge. Been Offered for Less
Than $16.50. The Best-Selling Fashion and the Value Sensation of the
Summer!
SHEERS ... for Misses
Sheers that do interesting, flattering things
to you! Some very simple, with a cool
white touch, for street and travel, others
with long graceful skirts, fluttering cape
•leeves, contrasting sashes.
SHEERS . . . for Women
Printed and plain, in one-piece and jacket
styles. Short sleeves on the tailored street
frocks, all-around frilly crepes on the soft
afternoon dresses. Bows, gay belts, nose
gays. 36 to 44 short, regular. Also short
sizes.
And, remember, price never determines fashion or quality at Jelleff's.
The fashions are known to be right, the quality is carefully investigated
before we back it with our name. Then we consider price, and thousands
know as well as we do that, day in and day out, for years now, it has been
an axiom among women that—
J e 11 e f f's, Saves You Money
It Was Never Better Demonstrated Than
in This Stirring Sale Tomorrow!
SUCCESS DRESS SHOPS—FIFTH FLOOR.
rlLff
»
1216-1220 F Street
What you save at Jelleff's will make your holidays mer
rier! It's certainly pleasant to find that the dresses or
eoat you need for week ends or vacations actually cost
less than you anticipated. Jellcff patrons know that
sensation, because jelleff's invariably saves you
money. The story doesn't end there, either—you save
with full assurance that fashions are new and au
thentic, quality has been examined by experts. That's
an old custom at Jelleff's!
Misses' cherry, and
white band-blocked
eyelet voile. 15.95.
Misses' white sUk
crepe with ireen arid
white trimmlni. J7 95.
Jelleff's Spires a JSetv Fashion icith Value!
Hand-Blocked Eyelets
IC.95
The Newest in Eyelets
Hanrl-Blocked Prints
For Women and Misses
Cotton is doing one smart thing after another, and Jelleff's
is keeping up with all of them, keeping up with values, too!
Hand-blocked eyelet voiles are the newest, lovely prints in
rich colors with white, on sheer eyelet material.
In styles that are as appropriate for town wear as for
afternoons at home! Sleeveless, with airy cape sleeves,
with tailored short sleeves. *
Note the Details!
Shiny colored buttons that match or contrast, dainty lace
edgings around the sleeves, pearl buckles on the belts, deep
hems . . . little thinjjs that add cost, except at Jelleff's!
Sizes 14 to 20, 38 to 44. Navy, brown, beet root with white.
Also a special group of white and pastel silk crepes . . . one
piece and jacket frocks. One sketched above, $7.95.
COTTON SHOP—FOURTH FLOOR
This Season This Quality
Was Actually $16.50 and $19&Q!
$
10
.95
Just Received . . . 175 Brand-New
Genuine BRIELLA Dresses
The Smartest New Washable Fashion!
It's new and smart—so Jelleff's has it! More than that, Jelleff's has it at
a startling price! The original, genuine Dupont Briella, identical in every
way with the higher-priced dresses! Briella, the soft silky sports crepe
that sold like wildfire at $16.50 and $ 19.50! Briella, that doesn't fade,
doesn't crush, and washes.. .yes, you guessed it.. .like a hankie!
Whites, Pastels. Women9s mid Misses14 to 40
Hundreds of these very dresses have been sold at $16.50 and more!...·
so imagine how the 175 we were lucky to get at this price will go tomorrow!
6PORTS SHOP—THIRD FLOOR
J1 Gloves—Another 600 Prs.
Part of a special purchase
Jelleffs made to get the price so low!
Cotton—White or Eggshell
Imported suede finish fabric, light as can be!
Double woven for protection against wear and /Γ
washing. 6-button length, scalloped tops. Bol- vlOC
ton THUMB for smooth fit.
Holiday Bathing Suits
200 More Just Arrived!
0
When our special Jelleff bathing suits
get more popular every day, Ave make
sure to keep our stock full and fresh
with just the colors and sizes you
want.
Fancy weaves and jersey
Novelty weaves in zephyr wool, hand
knit in effect, and close-fitting jersey.
\Yhite is the favorite, with maize, navy,
I.ido blue, and black close on its heels.
Sizes 32 to 42.
Otlier Smart Suite
Special,
SPORTS SHOP—THIRD FLOOR
Many HALF Price! For Yourself, for Gifts!
Sale of Imported French'Pearls
Necklaces in Splendid Variety—Also Some Bracelets
«1 sps >3 s5 ,10
Usually $2 Usually $2.50 to S5 Usually $5 and $7.50 Usually $7.50 and $10 Usually $12.50 to $25
Chokers, and one, two Chokers, 60-inch Creamy luster chok- Single strands, 16 and Hçaut.ful necklaces,
. . . . . ,, «ο · ι , with eoral rhine
or three strand neck- chains, one, two or ers, one strand in lo 18 inches long; two stones and mini
three strands, some or 18 inch length, also and three strands, 60- atures. Mostly long
combined with gold. two and three strands, inch ropes. lengths.
STREET FLOOR
laces.
•Simulated.
"Adjustables
1*)
5 Reasons Why They Are the Choice
of the Smart Women of Washington!
• They fit any length leg, without pulling or gagging, an exclu
sive feature!
• Seven inches of adjustable space, with 5 garter-run protections
and the Gold Stripe to protect you against garter clasp runs.
• They add beauty to fashion, long wear to perfect fit—and the
result is VALUE!
• Summer shades for day and evening, in two exquisite sheer
weights.
• Our stock is constantly replenished with complete size and
color range.
ONLY AT JELLEFFS IN
WASHINGTON. BUT AN EX
TRA SHOP FOR YOUR CON
VENIENCE AT—
im CONN. ATE.
Gold Stripe Adjustables
t~1 QC S pairs # ~| /»c 3 pair»
$J^.35 $390 $4.80
The Smartest
Summer Coats
Are WHITE!
«10
For Women and Misses
JELLEFF'S HAS THEM!
—In Many Styles !
—In Varied Weaves!
—In Fine Quality!
—At Sure Savings !
For Women: Both ful1
length and
7/r length styles for sports and in
formal evening wear. Soft wool
ens in diagonal and basket weaves,
with drop shoulders, several neck
lines, patch pockets. Sizes 36 to 40.
For Misses:
Swagger and
yi lengths, in
polo cloth and diagonal woolens.
The jauntiest and most becoming
fashion in years. Some very
sporty with belts, drop shoulders
and patch pockets, some more for
mal, to wear with pastels. Sizes
14 to 20.
OOAT SHOPS—raiRD FLOOR
Airielace
Undies
by Vanity Fair
They're just as alluring as their name!
They look and feel like fragile lace.
They wear, and wash, and pack like
gingham, and cost very little for all
their virtues !
sheer as a cobweb, with
out a line or wrinkle.
Double uplift bandeau, side $Ί t95
closing
Panties, mere wisps, with fitted
waistbands
Chemises, flttcd styles with SI
flare legs ·*
Gowns, entrancingly femi- $1 ,95
nine, with sashes,
GRAY SHOPS-SECOND FLOOR