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Lansburgh’s would not be talking about FURS on this hot day in July if Lansburgh’s did not have LANSBURGH’S NEW FUR SHOP, SECOND FLOOR . f A Big <=7, A Fiir StoH ——--WHI .. to Tell! ERMINE LAPIN Sale Price *78 JAP WEASEL Sale Price $265 SEXLINE with blue skunk border Sale Price )?98 SILVER MUSKRAT with fitch collar Sale Price $158 l f GREY | BROADTAIL squirrel collar 1 SL 8128 NATURAL SQUIRREL Sale Price $195 SEALINE With Persian lamb collar Sale Price $98 CIVET CAT Sale Price $78 1 CARACUL with opulent SILVER FOX Sale Price $350 Sale group No, 1 $78 FEATURING GREY BROADTAIL CIVIT CAT BLACK LAPIN* SUPREME BEAVER* INDIAN BROWN BROADTAIL *Dyed Rabbit Sale group No, 2 J98 FEATURING DIAMOND MUSKRAT BLACK CARACUL INDIAN BROWN BROADTAIL BLOCKED LAPIN* KAFFA PONY NATURAL MUSKRAT SEALINE* GREY BROADTAIL *Dyed Rabbit Sale group No. 3 $128 FEATURING LONDON SMOKE CARACUL HUDSON SEAL* KAFFA DYED LAMB DIAMOND MUSKRAT SILVER MUSKRAT PLATINUM BROADTAIL. BROWN BROADTAIL BLACK PONY •Dyed, Muskrat Sale group No. 4 l158 FEATURING LEOPARD CAT SCOTCH MOLE GUNMETAL MUSKRAT SILVER MUSKRAT RACCOON Sale group No. 5 *195 FEATURING NATURAL SQUIRREL SILVERTONE MUSKRAT SCOTCH MOLE JERSEY SILVER MUSKRAT 3 FINEST GROUPS $265 $325 $350 .m i mi. — Turn to Paget ^7,18,19, this section! * ^ opens tomorrow with a magnificent collection of coats If you have ever walked into the Metro politan Opera House on the eve of a cele brated performance, you have a fair idea of what the fur market looks like in Sep tember. You can’t even find standing room. Thousands of stores send thou sands of buyers into the market. Every body wants the best, the richest, the choicest furs. But every fur-bearing animal isn’t a Garbo or a Gable. You say, “What has this to do with my fur coat?” The answer is this. It’s dif ferent in July. In July the buyer who knows her furs can go to the market and examine thousands of pelts at her leis ure. There is no rush. There is no con fusion. In July a buyer who knows her furs can hand-pick every coat to her ex pert satisfaction. It stands to reason that you can buy your own fur coat to best advantage, therefore, in July. Not many weeks from now you’ll be acutely interested in having your fur coat selected and ready to wear. Lans burgh’s advises you not to wait. Today you have a better chance of finding the coat you want at your price. Today you can make your selection from a hand picked collection—furs with deep, rich full bodies, glistening guard hairs, true color tone and perfect markings—the aristocrats of the season’s catch. And today you can get these choice furs tai lored with a perfection that might be noticeably lacking when the great fur rush begins. And it isn’t so far off! Lansburgh’s already knows what Paris is going to do about furs in September. Lansburgh’s fine coat-makers know, too. Every coat we bring you in this advance sale has a Paris background. Every style originated in some important French salon. There is no reason to wait —there is a mighty important reason for not delaying. Lansburgh’s opens this advance sale in a new Fur Shop that is a perfect setting for the magnificent furs we’re bringing you. Hudson Seal at $128 is a strong point with us. You’ll want to see that brilliant new London smoke caracul. You’ll love the flattery of the new deep cut loose sleeves, fitted at the wrist. You’ll be charmed with the effectiveness of the new small fan collars. We have included a charming group of coats, too, in Junior Miss sizes 11 to 17. Lans burgh’s advance 1935 fur coat Sale will prove to you conclusively that it IS wise to buy your fur coat in July at a price. -**-*--** •*★*•*■* + r* rk THREE WAYS TO PAY 1 Charge your fur coat to your regular account. It will b« billed October 1. If you haven’t already a Lantburgh account, let us open one for you. 2 Pay a 10% deposit and we will hold jour coat until Oc • tober 1st—on which date a second payment will be due. Buy on a Budget Payment Plan, balance over a period of 3 12 to 18 months, depending on the price of the coat you • select. A small carrying charge for this service.