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400 year search
solved by American genius Weird and wonderful contraptions invented by the nations to get "low-temperature smoke" T JLlll. Persians invented the hookah—the fa mous w ater-pipe of the East. Elans, in Holland, puffs a pipe that's almost as long as a man. The Egyptians soak their silk-covered stems with water before each smoke. Even the Dvak in Borneo draws his smoke through a cooling. ^ grass-filled cane. Are all these nations just living to he chi- ■ ferent' f ar from it. I lies are looking for a wav ^ to get "loti -trm/u ratnn sniokt." For 4()(» sears, men base known that tobacco enjoyment could be immenseh increased if they could find one simple thing—the sec ret of loss temperature smoking. Mans and strange are the contraptions the nations has e tried. Hut whosvants to cart around a hookah' It ssouldn't go well on the golf course! And a Dutch pipe might get in your bridge partner’s eye! 1 ^ I Now it's done in two short inches It remained for America to solve the problem —in the short length of a cigarette! In a self-cooling cigarette—the SUPKR-MII.D SPUD. It isn't just another cigarette brand—it's an other brand of smoking! "t on-temperature smoking"—which means many things you've never enjoyed before. First, SPUD’S gentle menthol process re moves every trace of tongue-bite. It’s as kind to your throat as a breeze to the desert. Better still, vou can smoke SPUDS clear around the clock—with a mouth i as clean and fresh as when von started. SUPER-MILD SPL D came of seven years' research. It has three things never before com bined in a cigarette. Vintage tobaccos—up to 10 years old. Moisture "sealed in the leaf." And menthol! SPUD originated the menthol treat ment of tobaccos—and still holds the secret of its effective use. After centuries of groping, here is the smoke for moderns! Geared to busv lives and healthy appetites. To pack-a-day cigarette habits. People all over Amer ica are discovering SUPER-MILD SPUDSand "lou -tempcntl/tn smoki." SUPER-MILD SPUDS 'I 1936, THE AXTON-FISHER TOBACCO COMPANY, INC., LOUISVILLE, K I. N T I ’ ( k N * ' THE SHAH'S S400.000 HOOKAH. -So greatly did Muzaffar-ud-Din. shah of Persia, prize "low-temperature smoke" that he lavished rubies and emeralds and diamonds of fabulous worth on his state hookah. The hookah chills the smoke by bubbling it through a jar of water. It requires three servants to attend the hookah of an Eastern potentate on state occasions. THE MODERN AMERICAN'S SPUD. How different from the ponderous contraptions of the past—how much pleasanter, ^ more onsynient, more efficient! "Low-temperature smojfe" in two short inches—plus the finejt vintage tobaccos in the world!