Evening star. [volume], March 22, 1936, Page A-16, Image 16

About Evening star. [volume] (Washington, D.C.) 1854-1972

Image provided by: Library of Congress, Washington, DC

                
27,000 Overflow Four Floors
of Annual New York
Exposition.
BY J. G. DONLEY.
Special Dispatch to The Star.
NEW YORK. March 21.—Raising
flowers is a business. Raising the
pitch of optimism is a matter of
psychology. One of the best ways
to accomplish the latter on a mass
scale would be to conduct the Na
tion’s business leaders through the
twenty-third annual International
Flower Show, blooming at the Grand
Central Palace this week.
After a long, hard Winter, the
•weet breath and the cheery faces
of flowers, shaken well amid masses
of green, with appropriate emphasis
on the soft yellow-green of the first
Spring leaves—there is a concoction
which is the best Spring tonic imag
inable. And the toughest pessimist
could not long withstand a liberal
dose.
On the first day of the flower show,
27,000 visitors overflowed the four
floors of exhibits and garden set
tings. • Judging from the crush of
the eager crowd on the second day,
the attendance was even larger. Peo
ple stood in deep ranks to drink in
the beauties of formal gardens and
rockeries, the dogwood.trees in bloom
and whispering water cascading over
rooks, and with the vari-colored tulips,
stocks, delphiniums, roses and many
other blooms looking their well-kept
best.
Sold by Catalog.
Shaking off the spell of it and
probing a bit, we come to the practical
Bide of raising flowers and selling
seeds.
About 70 per cent of a seedsman’s
volume of sales is what he calls “catalog
business”—orders pulled by the four
color illustrations and the glowing
descriptions of those household volumes
which, more than the robin, herald the
melting snows and lengthening days.
Seeds are well adapted to mail orders
because they are small, of high value
and delivered by mail directly to the
door.
This is the season of the Spring
catalog which goes forth in great num
bers to warm the hearts of gardeners
everywhere. Print orders of some large
firms run as high as 2,000,000 to 3,000,
000 • books.” Counting printing and
mailing, the average cost of an order
may range between 20 and 30 cents,
with the average order around $3 or so,
varying according to whether the lowly
vegetable is included.
Seedsmen Kept Busy.
In the busy season active seedsmen
receive as many as 5,000 to 7,000 cash
orders in a single day, and the rule is
that all orders must be shipped the day
they are received.
Like many another business, the suc
cess of the commercial horticulturist,
in the monetary sense, at least, de
pends upon a succession of new and
improved products.
Florists bring out their new “models”
as regularly as the motor makers. In
one year a single enterprising seeds
man may offer a hundred new varieties
of flowers and vegetables.
(Copyrieht. 1936.)
COL. J. W. WRIGHT
GIVEN COMMAND
Locally Educated Officer to Take
Charge of 65th Infantry
1 in Puerto Rico.
Ool. John W. Wright, who received
his early education in Washington
preparatory to 38 years of military
service, will assume command of the
65th Infantry, in
Puerto Rico, next
June. He will
succeed Col. Otis
R. Cole, who is to
be transferred
after two years of
service in the is
land.
Ool. Wright is
the son of the
late Gen. Marcus
Wright, a Con
led erate officer
and noted as a
Southern histori
an. Like his fa
ther. Col. Wright CoK Wri,ht
also is a military historian of note.
He is a graduate of the Washington
public schools, of William and Mary
College and of the George Washington
University Law School. After gradu
ating in law he served as first lieu
tenant in the 5th United States Vol
unteer Infantry at the time of the
Spanish-American War. The regi
ment was one of the outfits known
as the “immlines,” as all who had
joined it were supposed to have had
yellow fever. Two months after land
ing in Cuba, however, Wright fell ill
with the disease.
After the Spanish War. Wright took
the examination for the Regular Army
and was commissioned in the Infan
try. He served under Gen. Leonard
Wood in the Philippines, and during
the World War Gen. Pershing assigned
him as assistant chief of staff in the
Service of Supplies. He was decorated
with the Distinguished Service Medal
and the French Legion of Honor.
For the past two years Col. Wright
has been on duty at the 3d .Corps
Area in charge of National Guard af
fairs In Baltimore. He is a Phi Beta
Kappa.
Oyster Roast Postponed.
The oyster roast and dance sched
uled for today by the Vincent B. Cos
tello Drum and Bugle Corps. American
Legion, has been postponed indefinitely
because of the flood situation.
Washington From Air as Waters Receded
_._____m_'_ _ _ _
1&AZ COLLEGE
. " ' .s 'SSj
\\MX7AL’"'AnF\
An unusual air photo of Washington as the waters began t o recede. Photo' by Army Air Corps during observation flight.
JEWISH BALL PLANS
NEAR COMPLETION
Donor of Floor Prize Will Meet
Tomorrow With Reception
Committee.
Plans are nearing completion for the
Service Council building fund ball,
sponsored by the Jewish Community
Center, and scheduled to be held
March 31 at 10 p.m. at Wardman
Park Hotel.
Mrs. Harry Viner. who is donating
a floor prize consisting of an all
expense trip from New York to Ber
muda. will meet with the Reception
Committee at the Center tomorrow.
The ball is one of four events sched
uled by the Jewish Community Center
for the next few weeks. On Wednes
day of this week Rabbi Theodore Gor
-
don of Baltimore will deliver a song
recital on "Chassidium and Their
Song.” Doors will open at 8 o'clock.
There will be no admission charge.
The National Jewish Forum of the
center will present Rabbi Stephen S.
Wise of New York April 5 at 8:15 p.m.
He will speak on the "World Jewish
Scene.”
The last of the series of events will
be the Community Seder in celebra
tion of Pesach, the Feast of the Pass
over, at the center on April 6. Abe
6hefferman, member of the center’s
board of directors, will officiate.
Keiser Heads Stationers.
Hugh V. Keiser, president of M. S.
Oinn & Co., was elected president
of the Stationers’ Club of Washing
ton at its meeting Friday night.
Other officers named were: W. T.
Woodhouse, jr., vice president: S. F.
Dyson, treasurer, and W. B. Mallorey,
secretary.
FUND FOR FAMILY
MOUNTS TO $205
$45.50 More Contributed to P.
W. A. Worker Whose Home
Was Destroyed by Fire.
An additional $45.50 has been con
tributed by Washingtonians interested
In the plight of Julian Bruce, P. W. A.
worker, whose recently completed
home and personal possessions were
destroyed by tire a week ago yesterday,
leaving his family of seven penniless.
This sum brings the total collections
sent to The Star for dellverey to
$205.50.
The local Red Cross chapter assist
ed the family, now living in a crowded
trailer near the ruins, with donations
of clothing and bedding, as have
others.
At the time of the fire Bruce was
in Charlottesville, Va., where he had
taken his wife to the University Hos
pital for treatment of heart disease.
His five small children were left with
relatives in Alexandria.
BARKLEY TO BE GUEST
Senator Barkley of Kentucky will
be guest of honor and principal speak
er at the monthly meeting of the
Kentucky Democratic Club of Wash
ington at the Willard Hotel Wednes
day at 8 p.m. He will discuss "What
Is the New Deal?”
Samuel H. Ourbacker. president,
has issued an invitation to the pub
lic and other Democratic organiza
tions to attend the meeting.
BRAZ1JJANJUNGLE
Monkeys, Temperatures at
Peak, Drop From Trees
and Die.
By the Associated Press.
SAO PAULO. Brazil, March 21.—
Health officials, returning from an in
spection tour to the fringe of the forest
in the Upper Sorocabana area, said
today that yellow fever was raging
in the Jungle.
They said they had aeen monkeys,
with high fevers, drop out of trees
and die.
However, the physicians said there
was no danger that the disease would
spread into the city.
Saying the epidemic was dying now,
Borges Vieira, state health official, de
clared it would be wrong to exaggerate
the proportions of its spread.
The federal health and flrst-ald
department in Rio de Janeiro an
nounced that "in the last three months
we have discovered 42 cases in five
states, all of the forest type.”
The epidemic in the forest appears
to have originated a good while back.
At the present rate, it is killing little,
bright-eyed monkeys by the dozen.
While competent physicians, including
specialists, hold it will not spread into
the cities, It is regarded as serious be
cause it is practically impossible to
check.
“There are two kinds of yellow
fever,” one doctor said, withholding
use of his name because he is not a
government official.
“One kind is in the forest. Its mos
quito, the carrier, never enters the
city, abhoring it for some reason. The
other kind is in the city, and its mos
quito, in turn, never enters the forest.
“All that is necessary to prevent a
grave spread of the present forest
epidemic into the cities is rigid vigi
lance.”
Fraternity to Hear Leader.
Louis W. Schaefer of Hartford,
Conn., president of the National Fra
ternity of Alpha Chi Rho, will address
members of the Washington chapter
at a dinner-dance at the Madrlllon
Restaurant Friday evening. William
O. Burtner. president of the local
chapter, will act as toastmaster.
LECTURE ON MONEY
Dr. Goldenwelser of Reserve
Board to Discuss Control.
Dr. E. A. Goldenwelser, director of
the Division of Research and Statistics
of the Federal Reserve Board, will
speak on monetary control at the De
partment of Agriculture auditorium,
at 2 p.m. Saturday. It will be the
third lecture in a series of 15 on cur
rent economic problems, sponsored by
the Department Graduate School and
American University.
A series of 10 lectures on personnel
administration will be launched at the
auditorium April 3, continuing until
June B. Whiting Williams, Industrial
consultant, will give the first talk.
Dr. Wickey to Speak.
Dr. Gould Wickey, executive secre
tary of the Lutheran Board of Edu
cation, will be the principal speaker
at the Lynchburg College Capital area
fellowship supper at 6:30 pm. Wednes
day In the Columbia Heights Chris
tian Church. The supper is in con
nection with a drive for funds for
the college.
—mmmmm——mmimmammwm■■mwmmmmamm
and, “lest you forget,” these discounts come
direct to you from the world's largest piano
manufacturer whose financial and manufacturing
facilities are more than ever unparalleled. Thoughtful
buyers realize the savings to be made in trading here
and that the
Kimball Factory Profit-Sharing Plan
can be imitated but not duplicated
Greatest Nation-Wide Piano Distribution in Many Years
Every known discount in the Piano Trade originates with the manufacturer who
now offers real economists a never-to-be-forgotten opportunity to enrich their
homes with pianos of well-known «naUty at sale prices positively irresistible.
MOST ATTRACTIVE EXHIBIT of FINE NEW PIANOS in WASHINGTON
Unrestricted Choice of Three Full Floors of Wonderful Bargains
★ *
Illustrated above is America’s finest line of apartment and parlor size grands.
★ These are the styles and qualities from which yon may select. All new clean
merchandise, instruments never ont of the store since received from our factory.
DO NOT ALLOW ANYTHING TO PREVENT YOUR HEARING THESE
★ MARVELOUSLY VOICED KIMBALLS ★
ONCE HEARD THEIR WONDERFUL TONE IS NEVER FORGOTTEN ^
If a Modern Upright It Preferred,
! A Carnival of Bargains Await Yon
REAL GEMS FOR SMALL APARTMENTS AND THE
GREATEST VALVES EVER ENCASED IN STYLISH,
ATTRACTIVELY DESIGNED, RICHLY FIGURED WALNUT AND MAHOGANY
ARTISTS’ NEW UPRIGHTS Now Reduced $110
NEW $365 GRANDS-NOW PRICED, $280
Si ARTISTS’ $495 GRANDS-NOW PRICED, $385
PERIOD $795 GRANDS-NOW PRICED, $525
CLASSIC $885 GRANDS-NOW PRICED, $545 *
The above quotations are only a few sample values and discounts
taken from this unparalleled collection of royal bargains
IMPORTANT NEWS
MANY GOOD USED PIANOS OP VARIOUS HAKES ARE BEXNO TRADED
FOR NEW KIMBALLS DURING THIS SALE _
FOR WHICH NO REASONABLE PRICE OR TERM PAYMENTS WILL BE REFUSED
EASY PAYMENTS ENTIRELY FREE
From Finance Companiet’ Excretive Charge*
^WKIMBAUCO
SZ-721 Eleventh St. N; W.
X
*[g] X X + * * *
WIDELY USED AND ENDWKD BY THE WMIOT FAMOUS ARTISTS AND MUSICIANS
. I ~>
i
i
• <
Guerlain Presents
Shalimar
in a New Size
sio
Shalimar . . . J
creation of
Paris' masters l
of perfumerie
.. . with all the
oriental allure
which its name
implies, is now
ava if able at
this new small ^
size. I n a n $
elegant crystal '
bottle and
handsomely
' boxed.
Perfumes
Main Floor
The Shop that Specializes
CELANESE TAFFETA
Draperies and Spreads
$3.95—$4.50—$5.95
DRAPERY
I3M-6ST. Phalli
The 1936 Spring
HOOVERETTES
f.09
New styles in the fomous "on and off in a jiffy"
Hooverettes. The Spring styles follow the trend toward
more color and show promise of heaping up more
honors for these already famous housefrocks. They
launder as easily as a hanky and are colorfast. We've
illustrated two smart little numbers from the many
new models. Sizes 36 to 44.
House Frocks—Third Floor
I BEAUTIFY YOUR EYES PERMANENTLY
with -v
"Dark
*1
Not a stain, nor a dye, this new darkener has the
advantage of being smudge and tear proof, and will not
harden your lashes. One application will last about
a month ... no more daily fussing with mascara. Brown
for the blond type and black for the brunettes.
Toiletries—Main Floor
I Remove Unwanted Hair
From Face, Arms, Legs!
At last...the perfect way to remove unsightly
hairs. It takes only a few seconds to apply and
zip off .. . and skin is left smooth and soft.
Dawson's
Fragrant
Cream
$1
JR Delightful as a fine face cream with absolutely no B:
B odor other than a delicate pleasing fragrance. It tends jf|
to remove hair below the skin surface ... all of it, and B
5| continued use gradually discourages the growth of hair B
§§| altogether. Just try it and see. A special represen- B
Sfj tative will be here all week to advise you concerning B
S this marvelous cream.
>5, Toiletries—Main Floor {§§