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ACTIVE, ENERGETIC PEOPLE PICK SHREDDED WHEAT FOR ITS VITAL FOOD ESSENTIALS! It takes more than fresh air and exercise to splash your way to physical fitness. A sen sible, nourishing diet is essen tial, too. And crisp, golden brown Shredded Wheat gives you a good start. For Shredded Wheat is 100ri whole wheat — a rich storehouse of vita mins, carbohydrates, mineral salts and proteins. These are the vital food essentials you need for energy, vitality and endurance—to help keep you feeling fit for a full day’s work or play! ENERGY RELEASED QUICKLY...Shredded Wheat gives you al! the vital food essentials of 100% u bole wheat in their most delicious and beneficial form. Each particle of a Shredded Wheat Biscuit is light and porous. Naturally this makes it easier for the digestive juices in your system to do their work. All the valuable, nourishing food essen tials are quickly and easily assimilated! That’s why Shredded Wheat gives you such quick energy. iw. _ j I at Shredded Wheat eiery day. join the millions of Shredded Wheal fans u ho get energy, endurance and vital ity font this delicious breakfast. Put Shredded Wheat and your favorite fruit H or berries on your grocery list now. DELICIOUS NATURAL FLAVOR-THE FAVORITE OF MILLIONS! ... Shredded Wheat has a wholesome, natural flavor all its own. You’ll like those crisp, nut-brown biscuits right from the first bite. But as an added treat, just try Shredded Wheat with your favorite fresh fruits or berries. SHREDDED WHEAT THE NATIONAL BREAKFAST fl| A Product of NATIONAL BISCUIT COMPANY