Evening star. [volume], January 28, 1937, Page A-13, Image 13

About Evening star. [volume] (Washington, D.C.) 1854-1972

Image provided by: Library of Congress, Washington, DC

                
An International
Celebration of,..
Peace and Good Will in the Americas
Through his visit to the Inter-American Peace Conference at Buenos Aires, President Roosevelt and officials of his Administration have
helped pave the way for closer “neighborliness” on the Western Hemisphere. With a spirit of confidence now prevalent throughout the
Americas, what better time than 1937 to give recognition to our “good neighbor” policies?
The GREATER TEXAS and PAN-AMERICAN EXPOSITION of 1937 is inspired by and util celebrate this milestone in
Inter-American friendship and future trade relations.
It is fitting that such a celebration should be held in Texas and the Southwest
Dallas—friendly, cosmopolitan—a comparatively new city, is located virtually in the center of the Western Hemisphere, making it an
important gateway to our neighbor republics of the south. Dallas and the Southwest look
ahead to a new day of international travel... when the great ribbon of highway that now
extends from Canada down beyond Mexico City will “carry on” through Central America
and into the rich, resourceful South American republics.
Dallas now stands at the cross-roads of this great Pan-American Highway. American
tourists by the hundreds of thousands will travel this newly-opened road to Mexico City in
1937. Thousands of Mexican tourists will travel north to the United States during the year.
The GREATER TEXAS end PAN-AMERICAN EXPOSITION trill be the
mecca of these vuitors!
Highlights of the
1937
WORLD’S FAIR
New la Theme . * •
New la Design
A1tltl|k Mnpylai aka tart paaada •( tk*
*35,000,000 Tain Cailaailll Eipaalllaa af
19*6, ik* GREATER TEXAS mnd PAN-AMERICAN
EXPOSITION trill k* *atta!r i* th**a* u4
■WtallTtawa. Tk* Tax a* Ceateaaial War pro
alalaad tk* MM*at Baaatlfal *f All WarH'a
rain.” Tk* 19ST Expcaltlaa trltk lu A*l** tad
Latla-A*i«rlt** aaatlf trill aria aarpt** tk*
bwatr *ad da* •( tk* prarlau E**»*ltt*aa.
^ Entirely New Bnlldlnge
All tk* MHlr* exhibit kail* *f tk* CREATES
7TEXAS and PAN-AMERICAN EXPOSITION *r*
p*naaa*it atruttoraa aaaay *<r-r**l*d. la addl
tl*a, a*w kalldia** an now k*(a* *rect*d. Tk*
HALL OP THE LATIN-AMERICAN REPUBLICS
will fa#* tk* atat*lr Uail*d Slat** C*rema**at
Baildin*. It kaa * fl**r ***** *f 60,000 aqaar*
f**t. It* krllllnt aalaria** aad *r*hlt**t*r* will
h* r*pr—ratatlr* *f tk* L*tla-A*i*rl*aa naatri**
.who** exhibit* it will k*wt*. .Tk* M*xi*u Vil
la**, aaa*tk*r wear atra*l*n, trill likawit* add
acw k**aty sad b* tk* m*a *f araah «*l*rfol
*al*rtalaaieat.
Great Exhibit Halit
If* Sxpatdtlaa mm (find luc amuMdalltM
f*r ddMK »d HhlbliMi. Tk* raai. pararaarat
kaildiapt af iba 19*7 Expaaltiaa latal *00,000
•paara faat. Mara alr.aaalad apaaa tkaa la aar
Expaaltiaa mm kald. Tka aaw Expaaltiaa will
•far • waaltk af aatartalauaat aad adaaatlaaal
aaklklta aalualad diaplaya, rlaaal duaoaatra
tloar —alpfct aad aaaad —aelar aad aaatiaa. Eaak
balldlap la a* arraapad that Tlaitara ara aartala
»* mm tka MaxlMaaa aaw bar •( axhlklu. Alraady,
taadtaatlaa* ara that Aaarlna ladaawy will ka
papraaaalad M aa mm pmm aataat ta *0
19*6.
New "Cavalcade”
Predncyoa
Tlali 193* th# great hlatarleal epeefaela,
“Cavatead* af Tea**,” played ta 1,193,711 paid
adatleelaa*. Atteadaaaa at ''Caraleada” aarpaeead
lha raaard of "Wlage af a Caaiary'* at Chita**'#
great fair. Gigaatl* apaetaele far the 1987 Eapa*
eitlaa will be “Caraleada af the America*.” With
a wealth af romeade materiel ta iaapire them
agala thle year, “Cavalcade'*” pradaeer* ar* maw
at werk aa a epeetaela that pramleaa I* eiirpaa#
gaythlag af lie hlad ever effered.
The Natfu’f Fu Center
A gigaatl* maeieat epeetaela aad revme, earpaew
lag aay aver a I aged aa Broadway ar la th* Awer
.lea*, le halmg arraagod a* a highlight af the Ea
paettlam** an ter tain meat. Thle mammath pradaw
tlaa will ha la addltlaa t* the th*aeaad>aad.*a*
Werld’e Fair Midway attraeUeae. Thle aye-thrill
lag ravma will h* staged la aaa af th* warld’a
large* t, matt baaotifol eafa-thee tare, Bader dire*
ttaa af aa iataraatloaally haowa pradaeer.
Fearn me a tar* af stag*, screea, aad radio, plat a
aharma af aa* hmadred ar mar* heamtlfml girls,
win eaatribaia t* make it lha Iasi ward la gaMr*
Tall-* ha America.
Plan to See It AU, in Dallas,
June 12 to October 31
Seven Million
Exposition Visitors
are Expected!
Banner crowds are asaured for the
Exposition 'thi* year. Expected attendance
is conservatively estimated at seven mil*
lion. Last year’s Texas Centennial figures
indicated that about 80 per cent of the
visitors came from the Southwest—Texas,
Oklahoma, Louisiana, Kansas, Missouri,
New Mexico and Arkansas. This represents
a great portion of American Industry’s best potential market—a market with tremendous purchasing
power. # vj.
Again, as in 1936, more than a million people from other sections—from California, New York,
Illinois, Michigan, Washington and other distant states will also make the long trip to Texas; drawn
by the glamour of a truly great Exposition. 1936 visitors found new and unexpected vacation attrac
tions in Texas. They returned home to spread the good news about Dallas, other Texas cities, die
Southwest and Old Mexico. ^
With new prosperity now a fact throughout the Americas," with an eren more brilliant, more
colorful Exposition than before-Dallas is destined to be the bright spot on the vacation and business
map this year.
Vacationists throughout the hemisphere are Invited to make their plana now to enjoy the entertain
ing and instructive GREATER TEXAS ond PAN-AMERICAN EXPOSITION, June 12
to October 31.
Exhibitors are urged to arrange for their participation in the great Exposition.
Literature giving complete plans for America’s Only International Exposition in 1937
may be had by addressing Mr. RAY FOLEY, Assistant General Director, Exposition
Administration Building, Dallas.
(ABOVE)—**H«n at dM MeAwrica bnkta." ■» mmdar mrtniiHn On at Ota taf
■mi kmlM at dM any Eapaeitiea buildlafe. Ben will be faaad axklbiN typical at *
Caatral America. (U7T)—ExpetlUoa vMtan bclcra tbc etetaly Vailed Btotac Oiiiiiaiii
INI. Tke Federal Baildla« win be the caatral ctractwv to ftp "Cpart it fta Ameriaac
GAEATXE TEXAS aad FAB-AMU 1C All fPOUTIOW.
(TOP. lOTV-The TCwGaa *•
mm of tbs most intsrssting, most colorful buildings on tbs 1W#
Exposition grounds. Rambling buildings, rsstful patios, a brilliant
Z-lZ. H.r. rlilten will Sad exhibit* S wnml interest and
entertainment iaiUoned along Latin-American line*.
(CniTW-lW night aowde wolfing to get In to nee "CAVAL
CADE OP TEXAS." The.MO sign woe out ier practtcaUy every
perform ones of Ibis grsatsst of bi storied spscladss — MNJ11
paid admissions. ThU Tear's gigantic spectacle will be "CAVAL
CADE or THE AMERICAS." bringing the history oi the American
into reality with thrilling eight, found and celor.
(LOWERS—The magnificent Esplanade el the Text* Centennial,
leee. wan pronounced the meet beautiiul electrical display seat
presented at any world's lair. An entile change el lighting effect
and routines will feature the lt*7 Exposition, mnlrtng if im
more spectacular than last yeas.
AMERICA’S ONLY INTERNATIONAL EXPOSITION FOR 1937
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