Evening star. [volume], April 22, 1937, Page A-6, Image 6

About Evening star. [volume] (Washington, D.C.) 1854-1972

Image provided by: Library of Congress, Washington, DC

                
Forum on Business Office
Problems at Golden
Jubilee Session.
B' the Associated Press.
NEW YORK, April 22.—The east
of placing in the hands of the Ameri
can newspaper reader each day an
account of what, is going on in a
world of momentous events was
brought before the American News
paper Publishers’ Association today as
a major problem of the craft.
The golden jubilee meeting of the
association held a forum on business
office problems under the leadership
of William O. Chandler of the
Scripps-Howard newspapers.
The Newsprint Committee reported
the price of that commodity had risen
25 per cent in three years.
Security Also Subject.
Another problem an the day’s
agenda was social security in relation
•to the publishing business. The re
port of the Committee on Social Se
curity said it continued to pursue a
threefold program submitted a year
ago. The program set forth:
Developing and submitting to the
membership certain principles which
should be embodied in unemployment
compensation laws.
Attention to the genearl character
of the machinery, method.1 and pro
gram for administration of such laws,
with a view to contributing to the
establishment of the administration
on sound, economical and constructive
line*.
Co-operation With Industries.
Finally, co-operation where possible
With representatives of other indus
tries in an effort to develop a unified
understanding and attitude of em
ployers generally toward unemploy
ment compensation legislation and the
establishment of the several adminis
trations under the laws, as and when
enacted.
Other committee reports treated of
what was termed “foreign propagan
da" by radio in contradiction of reg
ular news reports and of the possible
theft of news when such matter is
transmitted by wireless.
Telling and retelling of the story
of American Industry through news
paper advertising "if the American
system xis to survive,” was urged yes
terday before the association.
Edward S. Friendly of the New York
Sun, chairman of the association’s
Bureau of Advertising, told the pub
lishers that the newspaper is the most
logical medium in which to tell the
story. “A necessity could be Impressed
upon industry that it is just as im
portant to develop good will and un
derstanding in the public mind as it
is to sell merchandise,” he said.
Friendly Starts Discussion.
An afternoon’s discussion of adver
tising was started with Mr. Friendly's
emphasis on “the necessity of telling
the story of American industry.”
“There is a great opportunity for
newspapers to develop advertising rev
enue by urging upon business lead
ers the necessity of telling the story of
American industry—the part it plays
in our daily social and economic lives
—how it raises our standard of living
—how it adds to our comfort, con
venience, health and happiness—how
it supplies employment, higher wages,
and so forth;” Friendly said.
"This Is a story that must be told
and constantly retold if a proper un
derstanding is to be developed between
employer and employe and if the
American system is to survive," he
added.
Friendly said the increase in print
paper prices, the advance in wages
for editorial, news and business per
sonnel and for mechanical labor
“make it logical to think of higher
circulation prices as one means of off
setting higher costs of serving our
readers.”
Col. Frank Knox of the Chicago
Dally News predicted the price of daily
newspapers would be materially higher
if the increase in costs continue*.
Col. Knox said newspapers are selling
“far below their real worth.”
Other* in Discussion.
Other* who contributed to this dis
euasion Included S. <R. Winch, Port
land (Oreg) Journal; S. H. Kauff
mann, The Evening Star, Washing
ton, D. C.; John Day Jackson, the
New Haven (Conn.) Register; Frank
Tripp, general manager of the Gan
nett papers; H. V. Jenkins of the
Svis1V»e Home of RoarijZ)
C R A C K-S HOT is f|*31
_guaranteed to rid the
I home of roaches. Get J
a can now. Worry no •
' more with these dis
ease carrying pests.
. ___ . Sold only at drug:
stores, _
' ■ ■ ■ t
. THIS RECORD
IN WASHINGTON
CAN MEAN ONLY ONE
THING.
"That the men of this vicinity have found the Schick
Injector Razor gives them a better shave than any
other razor they have ever used—if It didn't they
would not still be buying Schick Blades one year after
they bought the razor. .
8*4*1** of Ail marked preference for the razor
•re can afford to repeat the unusual offer we made last
year—here's, your ehenee if you missed out lest year!
«♦*
t •
Repeating Raior Company* Bridgeport* Connecticut
Savannah (Ga.) News; Fred Schil
plfn of the St. Cloud (Minn.) Times
and Jerome D. Barnum, publisher of
the Syracuse Standard Poet and
president of the A. N. P. A.
On the question of adjusting ad
vertising rates to meet Increasing
costs, Mr. Friendly said, “Judging by
the number of papers that are ad
vancing their rates there seems to be
a strongly backed trend in favor of
this solution.”
William A. Thomson, director of
the A. N. P. A. Bureau of Advertising,
reiterated Mr. Friendly's suggestion
that industry tell its story through
newspaper advertising.
“I do not believe advertising men
can render a greater economic or
social service today than to induce
reputable corporations to bring their
cases before the court of public opin
ion which sits every day in the news
paper columns," Thomson told the
publishers.
Law Made for One Man.
The Danish government has decided
to pass a special measure drawn to
grant a divorce to a Copenhagen man
who cannot prove that he was ever
married. He says that he was married
to a Belgian girl at Zeebrugge in 1913.
When war broke out he went to Eng
land to work. His wife went back to
Belgium with their two children. Since
then he has never heard of them. He
wants to remarry, but he cannot ob
tain a divorce in the ordinary way be
cause he can neither produce his mar
riage papers nor supply other proof
of his first marriage.
-»- -
Horses Lighted.
As a measure of safety for the
mounted police of Vienna, Austria,
lamps are to be attached to their
stirrups so that at night motorists
may see them easily. Collisions be
tween cars and horses have greatly
increased reoently, Impairing traffic
regulation.
I Virginia Planning
Bishops9 Crusade
Anniversary Rites
Southern Methodists to
Note Culmination of
First Year of Drive.
Ft the Associated Press.
RICHMOND, April 22—Virginia
Southern Methodist churches will Join
approximately 16,000 other congrega
tions throughout the South Friday and
Sunday in celebrating the culmination
of the first year of the "bishops’ cru
sade.”
April 23 marks the eighty-ninth
anniversary of the sailing of the de
nomination’s first foreign missionaries,
Charles Taylor and Benjamin Jenkins,
for China in 1848. Dinners will be
held by the various congregations on
that day, and Sunday the celebration
I • ESTABLISHED 1865 • f
| PLYWOOD |
| In a Variety of Finishes |
H Cabinet makers will find our 8
two conveniently located p
warehouses amply stocked at #
|| oil times to make prompt
|.i deliveries. And Barker prices ' ;
are the lowest in town. Com- P
plete selection of hardwoods p
for all purposes!
f GEO. M. B ARKER
| • COMPANY • I
LUMBER and MILLWORK
I 649-651 N. Y. Ave. N.W. I
1523 7th St. N.W.
H NA. 1341, "The Lumber Number" 8
SCHICK
Injectoi*
RAZOR
FOR ONLY
MMNflfl
13 kMM
(ms tkt mmmJ
l.2«rS
Mm)
IXACnr rut SAM* AAZOA At I
NOV* SOLO IN THt tioo tor p
ON SALE AT ALL THE BUSY
“ALL OVER TOWN”—the better to serve you!
will be continued with commemora
tion services In Southern Methodist
churches, conducted by 7,000'pastors.
An electrically transcribed program
consisting of a “message of the bishops'
crusade” by Bishop Arthur J. Moore
and Bishop A. Frank Smith, co-direc
tors, will be broadcast during the Fri
day dinner celebrations over 75 radio
stations.
Offerings will be taken at both the
Friday and Sunday celebrations for
missions in commemoration of the
beginning of the foreign mission work.
--•—- 1
Radio-telephone service has been
established between Hankow and Can
ton, China, and between Hankow and
Hong Kong. 1
Key May Unlock Enigma.
Authorities of Zimbabwe, ancient
ruins in Southern Rhodesia, Africa,
It Is reported at Salisbury, attach
great Importance to the recent discov
ery there of a soapstone bead, about
2 Inches long and half an inch wide,
covered with fine beaten gold, secured
to the stone by minute gold rivets.
DIAMONDS
Baraalna in diamond*,
praciou* atone* and other
Jewelry alwaya available.
From bankrupt, di*tre>*
and pawnbroker aoureea.
ARTHUR MARKEL
Suit* *10 *11 BIS F St. N w.
Natl. 0*54,
, This Way to Style and Comfort
^ the DOBBS Cross Country <
$10
America’s most popular lightweight hat
—Dobbs Cross Country. The new, wider
brim has the Phantom Cavanagh Edge. *
Dobbs experts assure absolutely correct
fitting.
•R*r u. a. p»t. off.
Others $5 and $7.50
Sidney West, INC14™&G
EUGENE C. GOTT, Pres.
Stone beads, gold tacks and fragments
of gold sheets have been found there
before, but never a gold-plated bead.
It may help to unravel the mystery
of the ancient temple and other large
granite structures near Fort Victoria.
$1.00 Week
OUR LEADER
A $15.nn value. T^w
priced but comfortame.
24 - coll spring seat.
Sidesway stabilizers. But.
ton tufted seat and back.
Heavy Drill cover in gay
striped pattern. All steel
frame; baked-on enamel
finish. Length, 711, in
Seat SB by 22‘/a In.
Height of back IS In
OFFICER'S CHAIR
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Stur d 1 e s t
chair of Its
type. Braced
hard wood
frame. Dou
ble fabric
i back and
seat.
YACHT CHAIR
SJ.OQ
Back and
double teat
' of bright
striped
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Frame of
sel e c t e d
Maple with
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Shaped
back
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in. deep.
Hi inches
wide be
t ween
arras. Ht.
of back
17*2 in.
I 6-CUSHION GLIDER
$1.00 Per Week
$]495
$25 Value. Steel
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arms; baked enamel
finish. 24-coil • spring
seat base Ball-bear
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with seat. Six cash
ions; bound front
edges. Water-repellent
fabric covers.
Rockerless Rocker
Varnished frame, with stripe water
proof canvas cover. '
Lawn Mower
L';rh ?3-98
Running
Lawn Mower.
Open
TUESDAY ;
and
! FRIDAY
! Till 9 P.M. ;
1 OU»«r D*yg till ft p.m
1245-47 Wisconsin Ave.
Georgetown'* Leading Fumitur* Stor*
mm
^ Host do you like this one—at 12th and
Franklin? There are 56—count ’em—
big, beauti ful Gulf stations like this all
over Washington!
Fine stations, new
equipment, free “extras”
get a big hand from
District motorists...}
Gulf* two years’ work is being rewarded!
All over the Capital people are praising
the results of Gulfs big expansion-and
beautifying program. We get comments
like these every day . . .
"Your new stations are a credit to the
city”. . ."Everywhere in the District I
get swell service at the Orange Disc”. . .
"You Gulf men must have springs in your
shoes” ... "I certainly like the extras
Gulf gives me.”
If you haven’t stopped at Gulf recently,
come and get acquainted! Drive in any
where you see the Sign of the Orange Disc.
& V If
? n «•'
5
GET THESE GULF "EXCLUSIVES"
FREE Call-and-Dellver Ssrvic*
Inquire at your nearest Gulf station. You
ean drive to work, have your car picked
up, serviced completely,and park ed;again—
at no extra cost. Keep your week-ends oped
FREE Vacuum Claanlng
A plus at many Gnlf stations—car uphol
stery and floor mats vacuumed free with
every lubrication or washing job. No dust
to get in your eyes or on your clothe*.
XV.--V-.V.V. '^mvmmuassSHaMSVOHSSSamViaiNVaOTVQQ|Q9PQm>
A Pair of Champions
Time to change to SUMMER GULF
PRIDE—world's finest motor oil. And fill
up with NEW NO-NOX ETHYL—th*
kntekprvoj gas. Two gnat performers!
OTHER OULF
SERVICES j
Gulf Registered
Lubrication • l
Battery Service \
(Free checking \
and filling) •
Sparkplug Serv
ice (Free Test
ing) • Radiator
Service • Tires
•nd Accesories.
t
—"S FREE—CHROMIUM CAR INITIALS
hile they last! Get your initial* in
| beautiful, atainle** chromium to attach
to car. FREE with a Gulf Regiatered
job.
m