Evening star. [volume], August 15, 1937, Page 3, Image 75

About Evening star. [volume] (Washington, D.C.) 1854-1972

Image provided by: Library of Congress, Washington, DC

                
l. THi HIGHER YOUR SALARY/'saysRichard
Crooks, “ the more is expected of you. Into
my radio performances I’put every ounce
of ability / have. Of course, this means a
strain on my voice and throat. So I’ve got to
have a light smoke—easy on my throat...
I 2.INTHE OPERA'MADAME BUTTERFLY', "Afr.
Crooks adds, “/ actually smoke a Lucky
while singing — the hardest test for any
cigarette ” (Note: Luckies pass this test be
cause the"Toasting”process takes out cer
tain throat irritants found in all tobacco.)
3."EVERY PENNY / could earn as a boy went
into music lessons. My whole life has re
volved around my voice. So the fact that
I’ve averaged a pack of Luckies a day since
>im ii
4." GO BACKSTAGE at the Metropolitan
and you’ll see many great singers smoking
Luckies. / think you’ll say to yourself:
*The cigarette these singers choose ought
to be best for anybody’s throat’.”
/Men l(/Ao /&*w7&&icco
Sfne/e ^/uc/ted 2to /
SURELY, men who spend their lives buy
ing, selling and handling tobacco are
the best judges of tobacco quality.
And now, sworn records open to the
public show that, among independent
tobacco experts, Lucky Strike has twice
as many exclusive smokers as have all
other cigarettes combined!
This is the verdict of tobacco men —
auctioneers, buyers, warehousemen, etc.—
not connected with any cigarette manu
facturer. In the impartial, honest judg
ment of the men who know tobacco best
... it’s Luckies—2 to 1!
jMt, jtfuxvH&ctu tAfirtuBeo-£c •
OqnngtK 1X7. TV Aamnw Tufcetv CeMpeay