Newspaper Page Text
Your Suit Blouse
should be sheer loveliness! Like the jacket-type sketched Embroidered Organtlie *7.95 Peplum, patent belt, short puffed sleeves, all designed to give your costume a smart “finished” look when you remove you r jacket! Another style to wear tucked in or over blouse, of eyelet em broidered organdie with perky bows, flat / tering V neckline. $7.95 7 Rath styles in snowy white. Many more styles, - J.t.95 to $7.95. Blouse Shop, Third Floor Your Suit Come to Jelleff’s for —the BLUES you like best —the STYLES you look best in! In suits, the word is variety! Add up the many times, the many places you can wear a three-piece ensemble—divide Jelleff's moderate price into your budget—the result will convince you it’s real in vestment. At $39 75 Three-piece suits with wolf col lars, smart stitching, contrasting jackets, reefer coats, boxy swaggers! At $50 75 Braid-trimmed tuxedo ensembles, */7‘/ J beautiful 3-piece suits with braid and crisp white pique collar and ascot, stunning ensemble with topcoat and jacket matching, skirt contrasting, cereal tweeds, imported flannels! And’ luxurious suits with fox stole, or fox collar! Suits severely simple, dressmaker detailed, glori ously furred! Reefers, tuxedos, box coats! Soft feminine styles, spirited young styles in Jelleff’s complete collection that appeals to your taste, and bows to your budget at the same time! The BLUES—navy and Casino. Also hedgerose, beige, harness, wheatstalk, black, colorful tweeds. Misses, 12 to 20 Women, 38 to 42. Suit Shop, Fifth Floor. < ^U'\7 .M j j/' states a brilliant collection of Spring Cartwright Frocks for JUNIORS With sweetness and spice and everything nice—. Miss Gale has created as captivating a collection as you’ll meet in the Easter parade! Upper-deckers with bright tops over plain skirts— starry stud-button shirtwaisters—jackets with organdie lapels—for example: "Parfait’ —sky blue organdie blouse over navy blue skirt, $16.95. "First Crocus” and just as thrilling! Gay lapels on the jacket, flower pots at the neckline, $22.95. "Checkmate” wears a separate organdie blouse— and “Triple Rythm” contrasts bodice and skirt, two-tones its bolero! Sketched Above: (Left) “Petticoat Fever” coyly reveals the pleated edging of a gay contrasting color petticoat. Navy and tipperary green, navy and goya red! $16.95. (Right) “Starlit” Baby pink or blue chiffons, much be ruffled blouse! Navy rayon sheer skirt, swing-full of pleats! $19.95. $16 95 to $29 75 Junior Deb Shop, Fourth Floor. mmm mmsm i m m Let BLUE S8K1F* come first in choosing your new Suit or Coat Because blue is new! In blue you have your choice of more styles, more weaves than in any other color. Blue is becoming to all! Blue is the perfect foundation for an infinite variety of lovely costumes . . . wear blue with white accessories, bright accessories! Blue is high-fashion and common sense, too, because nothing keeps quite so fresh and new through long wear. Blue first. .. may we suggest you come first to Jelleff’s for BLUE? . Hr. .* f/Jt * •> V Crisp irhifp collar cad a rcot uc with jt§| plermtno braid! ■'•piece suit Uga '59^ I St'tching. stitrh ino everywhere' Dmni front, of conr. on packets of coot and jacket! $39.75 a (Braid defines the swart lines of this stunning reefer at S19.75. Vionrret putt i pockets. 8 buttons i on her 19.18 reel- I rr Jellef! * smart j copy at $39.15, Spring fashions a perfect background for Spring Furs! Kolinsky Skins at $9.50—Silver Fox Scarfs at $59.75 to $125 (Single Skins Spring is upon you—quickly, a new HAT! Choose a SAILOR .. .dashing and gay, youngand flip, demure or dignified— Choose a SAILOR . . of rough straw or smooth straw, or spring weight felt. Choose a SAILOR . . . narrow brimmed, medium brimmed, wide brimmed. Choose a SAILOR .. . with birds and feathers, flowers and veils, jewel hatpins. Choose a SAILOR ... in black or navy blue, in brown, copper, roseberry. Sailors at all prices in Jelleffs exuberant collection. Better Millinery Solon, Street Floor. $5 to $18 50 A—Cart, wheel sailor of la Quered black straw —dusty pink veil. B—Minosa and apples and a provocative veil! $10. fj—B lack and While! Sail or with net-veiled crown. $10, BLUE § Lively as a lark A shade lighter, a bit brighter than navy—yet a real diplomat in the way it keeps color harmony among all the Blues ... combines so beautifully with all your bright new costumes and prints. Blue is your hue as Easter approaches. Stratford "Blues" CORTINA—upper sketch—a light and airy high front step in combining Blue mesh with blue Calfskin. Open toe, tall heel. $8.75. BOLERO—lower sketch—a romantic step-in that flatters the ankle. Panel effects of lattice, babardine accented with patent. $8.75. 3 Jackets—of course you must hare one! .95 Strong and Hewitt superb Shetland wool plaid, splendidly cut and tailored with sleeve lining, bound seams, three - patch pockets ... in glorious colorings . . . Rlack-white-violet Rlue-hedgero*e-co/>f>er Pink-white-blue And the skirt! $5.95 In contrasting plain colors, of the same beautiful woolen — styles with kick pleats, gores, and stitched-front panels. Sizes 12 to 20. Navy, black, hedge rose, gold, Victorian blue— aqua. Sports Shop—Third Floor Your Coat... —if it’s BLUE it’s right! —if it’s a REEFER it’s superb! What a reefer will do for your spirits and wardrobe is worth many times the modest price you’ll pay for it at Jelleff's! Look different every time you wear it! A bright scarf, a white scarf, a fur scarf— not to mention the wealth of inspiration in new jewelry and flowers! ^Reefers with braid-bound revers, stitched revers, silk-and-wool bengaline collar and lapels! Reefers single and double breasted, figure-mould ing, new with tucks and pleats! Reefersol Juliiard master woolens. Kenston tweeds, Shetland wools. Reefers in BLUE—bright and Navy! And reefers in black, hedgerose, beige, wheatstalk. Come to Jelleff’s for the right reefers—you'll find these and other successes all assembled in one con venient place— Sizes 10 to 20—$16.95 to $49.75 Juniors' ond Misses' Coot Shops, Third Floor. Two colors are smarter than one Misses—if it’s style you’re after, see Chanel’s sftort little jacket with quilting for ornamentation—worn ever a beautifully simple basic dress—all of fine rayon crepe. Navy blue with bud-green jacket, Navy blue | , with wheatstalk jacket, Black with red jacket, Black with wheatstalk jacket. $25. Black-and-white.. . fashion’s latest love! i Pleated white chiffon blouse, pleated black skirt of rayon crepe. Also in navy-and-white. $25. I On your toes, young lady—come see these and sim ilarly inspiring fashions in our dress collection at j $13.95 to $25. j Second Floor, Misses' Dress Shop. I -4'