Your Suit Blouse
should be sheer
loveliness! Like the
Peplum, patent belt,
short puffed sleeves,
all designed to give
your costume a smart
“finished” look when
you remove you r
Another style to wear
tucked in or over
blouse, of eyelet em
with perky bows, flat
/ tering V neckline.
7 Rath styles in snowy
white. Many more styles,
- J.t.95 to $7.95.
Blouse Shop, Third Floor
Come to Jelleff’s for
—the BLUES you like best
—the STYLES you look best in!
In suits, the word is variety! Add up the many
times, the many places you can wear a three-piece
ensemble—divide Jelleff's moderate price into your
budget—the result will convince you it’s real in
At $39 75 Three-piece suits with wolf col
lars, smart stitching, contrasting
jackets, reefer coats, boxy swaggers!
At $50 75 Braid-trimmed tuxedo ensembles,
*/7‘/ J beautiful 3-piece suits with braid
and crisp white pique collar and ascot, stunning
ensemble with topcoat and jacket matching, skirt
contrasting, cereal tweeds, imported flannels! And’
luxurious suits with fox stole, or fox collar!
Suits severely simple, dressmaker detailed, glori
ously furred! Reefers, tuxedos, box coats! Soft
feminine styles, spirited young styles in Jelleff’s
complete collection that appeals to your taste, and
bows to your budget at the same time!
The BLUES—navy and Casino. Also hedgerose,
beige, harness, wheatstalk, black, colorful tweeds.
Misses, 12 to 20 Women, 38 to 42.
Suit Shop, Fifth Floor.
< ^U'\7 .M j j/'
states a brilliant collection of Spring
With sweetness and spice and everything nice—.
Miss Gale has created as captivating a collection
as you’ll meet in the Easter parade!
Upper-deckers with bright tops over plain skirts—
starry stud-button shirtwaisters—jackets with
organdie lapels—for example:
"Parfait’ —sky blue organdie blouse over navy blue
"First Crocus” and just as thrilling! Gay lapels on
the jacket, flower pots at the neckline, $22.95.
"Checkmate” wears a separate organdie blouse—
and “Triple Rythm” contrasts bodice and skirt,
two-tones its bolero!
(Left) “Petticoat Fever” coyly reveals the pleated edging
of a gay contrasting color petticoat. Navy and tipperary
green, navy and goya red! $16.95.
(Right) “Starlit” Baby pink or blue chiffons, much be
ruffled blouse! Navy rayon sheer skirt, swing-full of
$16 95 to $29 75
Junior Deb Shop, Fourth Floor.
mmm mmsm i m m
S8K1F* come first
in choosing your new Suit or Coat
Because blue is new! In blue you have your choice of more styles, more weaves than in any
other color. Blue is becoming to all! Blue is the perfect foundation for an infinite variety of
lovely costumes . . . wear blue with white accessories, bright accessories! Blue is high-fashion and
common sense, too, because nothing keeps quite so fresh and new through long wear. Blue first. ..
may we suggest you come first to Jelleff’s for BLUE?
. Hr. .* f/Jt *
Crisp irhifp collar
cad a rcot uc with jt§|
■'•piece suit Uga
Dmni front, of
conr. on packets
of coot and jacket!
(Braid defines the
swart lines of
reefer at S19.75.
Vionrret putt i
pockets. 8 buttons i
on her 19.18 reel- I
rr Jellef! * smart j
copy at $39.15,
Spring fashions a perfect background for Spring Furs!
Kolinsky Skins at $9.50—Silver Fox Scarfs at $59.75 to $125 (Single Skins
Spring is upon you—quickly, a new HAT!
Choose a SAILOR
.. .dashing and gay, youngand flip, demure or dignified—
Choose a SAILOR . . of rough straw or smooth straw, or spring
Choose a SAILOR . . . narrow brimmed, medium brimmed, wide
Choose a SAILOR .. . with birds and feathers, flowers and veils,
Choose a SAILOR ... in black or navy blue, in brown, copper,
Sailors at all prices in Jelleffs exuberant collection.
Better Millinery Solon, Street Floor.
$5 to $18 50
sailor of la
Quered black straw
—dusty pink veil.
apples and a
fj—B lack and
or with net-veiled
Lively as a lark
A shade lighter, a bit brighter than navy—yet a real
diplomat in the way it keeps color harmony among all
the Blues ... combines so beautifully with all your bright
new costumes and prints. Blue is your hue as Easter
CORTINA—upper sketch—a light and airy high front
step in combining Blue mesh with blue Calfskin. Open
toe, tall heel. $8.75.
BOLERO—lower sketch—a romantic step-in that flatters
the ankle. Panel effects of lattice, babardine accented
with patent. $8.75.
Strong and Hewitt
superb Shetland wool
plaid, splendidly cut
and tailored with
sleeve lining, bound
seams, three - patch
pockets ... in glorious
colorings . . .
And the skirt!
In contrasting plain
colors, of the same
beautiful woolen —
styles with kick
pleats, gores, and
Sizes 12 to 20. Navy,
black, hedge rose,
gold, Victorian blue—
Sports Shop—Third Floor
—if it’s BLUE it’s right!
—if it’s a REEFER it’s superb!
What a reefer will do for your spirits and wardrobe
is worth many times the modest price you’ll pay
for it at Jelleff's! Look different every time you
wear it! A bright scarf, a white scarf, a fur scarf—
not to mention the wealth of inspiration in new
jewelry and flowers!
^Reefers with braid-bound revers, stitched revers,
silk-and-wool bengaline collar and lapels!
Reefers single and double breasted, figure-mould
ing, new with tucks and pleats!
Reefersol Juliiard master woolens. Kenston tweeds,
Reefers in BLUE—bright and Navy! And reefers
in black, hedgerose, beige, wheatstalk.
Come to Jelleff’s for the right reefers—you'll find
these and other successes all assembled in one con
Sizes 10 to 20—$16.95 to $49.75
Juniors' ond Misses' Coot Shops, Third Floor.
Two colors are
smarter than one
Misses—if it’s style
you’re after, see
Chanel’s sftort little jacket
with quilting for ornamentation—worn ever a
beautifully simple basic dress—all of fine rayon
crepe. Navy blue with bud-green jacket, Navy blue
| , with wheatstalk jacket, Black with red jacket,
Black with wheatstalk jacket. $25.
Black-and-white.. . fashion’s latest love!
Pleated white chiffon blouse, pleated black skirt of
rayon crepe. Also in navy-and-white. $25.
On your toes, young lady—come see these and sim
ilarly inspiring fashions in our dress collection at
j $13.95 to $25.
Second Floor, Misses' Dress Shop.
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