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Living Factories For Health They are the 25,000,000 cows of America —and their milk is the base ol enticing new recipes IT takes 25.00(1,000 cows, or one to almost every five persons, in the United States, to supply our house holds each year with milk, butter, cheese, dry or canned milk products and ice cream. And yet we are by no means such great users of milk and milk products as we might be. If the fluid milk distributed each year were divided equally among our people, each of us would have 153 quarts a year — or less than a pint a day. And that hardly gives us a safe margin for our health's sake. Surprisingly enough also, we use an nually only a modest eighteen pounds of butter apiece — far less than is used - w. a number of other countries. Nor do we indulge very lavishly in cheese. Our annual six pounds per capita, for instance, is less than half the amount used in normal times in France or Great Britain. Clearly, then, we might profit in health if our dairy industry were even greater than it is. Yet it is a very large business, indeed — one of the largest industries in the country, in fact — valued at three-and-a-half billion dol lars. Last year it brought almost a billion and a half dollars in cash to our farmers and dairymen. And cash is very important from a farmer’s point of view, for it means a regular monthly income, instead of the purely seasonal profits which his other crops will bring him. The fluid milk, which we use at home and part of which is delivered to our American doorsteps in 25,000,000 bot tles every day, accounts for only a portion of the milk industry’s money value — and not the largest part. Al most half of the total milk produced is used for making butter. Cheese, evaporated milk, dry milk products and ice cream also account for many millions of quarts annually. Foreigners have always been impressed wikh our fondness for ice cream and with the excellence of this American product. But it is onlv when we examine the total annual figure, that we can meas ure our appetites in national terms. In 1939 every man, woman anil child in our country could have eaten more than two gallons of ice cream Since everyone, of course, did not eat any such quantity, some of us must have consumed enormous amounts, lor in that year we produced 282,000,000 gallons of ice cream. Important though the dollars and cents of the milk industry is to the country, its first importance has to do with national health. We are dealing in this case not with a luxury' but with a staple. It is hardly necessary here to emphasize the nutritional value of nulk. Sufficient educational work has been done in the United States to make us milk-conscious, alive to the essential food elements which milk so generously provides — calcium, vita mins, proteins, iron and energy. Milk gives us an enormous nutritive return for every dollar spent on it. If as a nation we seem, for instance, in J\Tew Shampoo Gives Hair Each turn of your head reveals breath-taking luster after one shampoo with Halo, leaves even dry hair silky soft, easy to curl, manageable I IF YOU long to possess ravishing hair — the kind that dances with glamorous highlights with every turn of your head, then try one shampoo with Halo. For Halo is a newer type shampoo. It contains no soap to leave your hair filmed with a dull, dead cast, looking stringy, unmanageable and hard to curl. Here at last is an ideal shampoo for dry, oily, or normal hair, even though washed in hardest water. Because Halo’s rich, creamy sham poo lather lets all the natural beauty of your hair come forth. Leaves no dulling film of soap to hide the highlights. One shampoo with Halo demon , strates how silky-soft and manage / able your hair can be without lemon or vinegar rinse. How clean and fra grant your scalp, without irritation. In fact, even loose, flaky dandruff is safely removed. So buy Halo Shampoo today and try it tonight, without fail. Approved by Good Housekeeping Bureau. Nttmith Just cows — but how important to our well-being! ordinately fond of ice cream, we need feel no pangs of conscience. Ice cream is not simply a quite delicious extra; it can hardly be called an extravagance; for it is, in fact, a wholesome food. Again, if we now use a great deal of milk in cooking, our problem is not how to use less but how to use more, in any or all of its modern forms. And our increasing appetite for cheese is a wholesome one. With this in mind, we are suggesting some new recipes for our readers. Out of a multitude of possibilities, we have space only for a few; but if they are responsible for a little more milk in the family's diet next week, they will have served a valuable purpose. And what is more, these recipes are good. They will be just as pleasing to the palate as they will be wholesome for the eaters. Peppermint Ice Cream t<2 teaspoon granulated gelatine 2 teaspoons cold water cups (tall can 14Vs oz.) evapo rated milk, chilled ;'4 cup of linelv gTound pepjiemnnt candy Soften gelatine in cold water. Scald 1'.4 cups of the milk; add gelatine, and stir until dissolved. Chill, then whip until it will hold its shape. Dilute remaining milk to of a cup with water. Stir in candy and heat over hot water until candy is dissolved. Chill. Fold in whipped mixture. I’our into freezing nay 01 automatic refrigerator and freeze until thick. Remove from refrigerator and beat until smooth but not melted. Return to refrigerator and freeze until firm. Yield: 6 portions. Supper Cheese Casserole 12 slices day-old bread H cup butter 2 cups grated American cheese 3 eggs, slightly beaten 3 cups milk teaspoon salt 1 teaspoon Worcestershire sauce Paprika Spread slices of bread with butter; place a layer of 6 slices in large, shallow, greased baking dish, and sprinkle heavily with grated cheese. Repeat process, making 2 layers. Com bine beaten eggs with milk. salt, and Worcestershire sauce and pour over bread and cheese. Sprinkle with pap rika. Place baking dish in pan of hot water and bake in moderately slow oven (325 degrees K.) about \\4 hours, or until set Serve hot. Yield: 6 to 8 portions. Note: 1 his dish may be prepared in advance; placed in refrig erator, and baked when convenient. Orange Custard Meringues 2 cups milk 2 eggs 1K teaspoon salt 1 j cup sugar >4 teaspoon vanilla I oranges 1 teaspoon grated orange rind 1 egg white Scald milk in top of double boiler. Beat together slightly the eggs, 1 tablespoons of the sugar and salt, and t'2 teaspoon vanilla. Add hot milk to egg mixture; mix thoroughly and re turn to top of double boiler. Cook over hot water, stirring constantly until egg coats spoon. Cut slices from tops of oranges; remove pulp. Add orange rind to custard while warm Pour into orange shells, and chill in refrigerator. Add remaining vanilla and salt to egg white and beat until almost stiff. Add remaining sugar and continue beating until stiff. Pile meringue on top of orange cups and toast under broiler, with heat turned to lowest point, until lightly browned. Serve immediately. Yield: f meringues. Cocoa Float Cocoa base: 1 cup cocoa 1 cup granulated sugar t4 teaspoon salt 1 cup cold water 2 teaspoons vanilla Mix cocoa, sugar, and salt in sauce pan until blended. Add water slowly, stirring constantly. Place over low heat and continue stirring until smooth, and mixture boils. Continue boiling for 2 minutes longer. Remove from heat; add vanilla, and pour into - jar. Cover tightly and store in refrig erator. Yield: 2 cups. Uj cup chilled milk 2 tablespoons cocoa base 1 j cup ginger ale Vanilla ice cream Add milk slowly to cocoa base, stirring until smooth. Pour into tall glass. Add ginger ale and stir enough to mix. Add ice cream and serve at once. Yield: 1 tall glass. DONY FORGET TO ORDER PALMOLIVE SOAP! , IT’S HELPED MY DRY, LIFELESS SKIN | SO MUCH_I WOULDNY BE WITHOUT IT! v — ___y [ AND THERE’S NOTHING LIKE A PALMOLIVE BATH ON A HOT, STICKY DAY! ITS SOOTHIN6 LATHER LEAVES YOUR SKIN SO REFRESHED, AS WELL AS SOFT i AND SMOOTH! BATHE WITH PALMOLIVE SOAP...AND BE ALL OVER! DO YOU KNOW WHAT MAKES PALMOLIVE SO DIFFERENT? IT’S MADE WITH OLIVE AND PALM OILS ! THAT’S WHY ITS LATHER IS SO GOOD FOR DRY, LIFELESS SKIN. IT CLEANSES THOROUGHLY YET SO GENTLY THAT IT I LEAVES SKIN SOFT, SMOOTH, SOOTHED ! , ^J AND WHY IS / FQR THE VERy SAME PALMOLIVE I REAS0N | (TS RICHi 6ENTLE STHE BATH’ I CLEANSING LATHER lnt " )\ REMOVES PERSPIRATION ODOR, DUST AND DIRT SO COMPLETELY-AND HELPS KEEP YOUR SKIN SMOOTH AND LOVELY FROM HEAD TO TOE 1 ^ J MADE WITH OLIVE OIL! that’s WHY PALMOLIVE IS SO GOOD FOR KEEPING SKIN SOFT AND SMOOTH.1