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Newspaper Page Text
the HECHT co.
F STHEET AT 7th NATIONAL 5100 PALM BEACH...16.50 • . Washington boys and younger men clamor for them . . . Palm Beach Suits that are washable and wrinkle resistant, the answer to the hot-weather problem ... For school, holidays, sport events ... for all-summer comfort. Good looking drape models in all new colors. Three-button, single breasted coats with plain backs. Sizes 16 to 22. 4 4! GABARDINES...25.00 . ■ . The perfect suit for the younger men of Washington ... A suit they'll wear all summer long end right on through the foil. They'll wear it for sports or dress , . . All-wool gabardine coat, vest and trousers. Single-breasted, plain-back coat . . . pleated trousers. In tan, brown, blue or teal. Sizes 33 to 38 chest. VARSITY SHOP, SECOND FLOOR, THE HECHT CO I FOR GIRLS ON TURF OR SURF We took denim right off the form, dyed them the color of Corribean waters breaking ogainst the surf . . . and hod them made into up-to-the minute fashions for your own little play-hards. Here they are . . . shorts, shirts, slacks and skirts without any nonsense about them. Trim and tailored. Cool and porous. Easy to launder. Easy to iron. And sturdy enough to romp through several summers. Buy them to wear now, to take off to camp, to beach or wherever the sun shines bright. (Girls' Wear. Second Floor. The Hecht Co.) / The love of her rum mer life — SLACKS ... in faded blue denim . . . Well cut for real ttyling and fit. With button cloring- Site* 10 ta .1.15 Tk* Btoui*-1JS High on the ladder of summer playclothes success ,.. wide swing SKIRT of "sun washed" blue denim ... With three rows of white braid trim. But tons down the baclc. Sizes 10 to IS ].15 The Blouse_1.15 Sailor type BLOUSE with white braid trim and perky lacings . . . after a sailor's own f^art. Sizes 10 to 16 1.15 Mfh For fun in the sun she'll want SHORTS . . . of this practical popular denim ... Well made with pleated front and button closings. Sizes 10 to 16_1.15 each ^"'^’Z "> 9dZ°K 1 SAi.fr ribl . f * AND SOAP *Ar« dR£5S£s °ffo,n°let* ^'eet.c,, of ^5 ,rI*' Dew., Seeo^ • • . S/*« S'*»*• B" n. „ *S 7 fO >4. — «>e S«eht Co > IT »ors a»R f’r&e'%**;£> FM°'J S«. 4 ,0 '°' _ NO BUCKLES ... NO STRAPS ... NO TIES IN "CAMPUS TRAMPS" 2.69 Do you insist on the newest and latest frd . . . Get "Campus Tramps!" Soft, pliable elk "step-in" sport shoes with moccasin vamp. Brown, white, natural, or brown or blue with white. 4 to 8. AA to CC. (Children'* Shoes, Second Floor, The Heeht Co.)