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FOR COMPLEXION.. BATH.. DISHES! NOW COMPARE MEW "VElVET-SUDS" IVORY WITH OTHER SOAPS AT AMY PRICE! COMPARE IT FOR COMPLEXION It’s Milder! —kinder to skin—proved in tests against 10 leading toilet soaps. —it has the famous Ivory mildness which for years has led doctors everywhere to advise. Ivory for baby and adult skin. COMPARE IT FOR BATH Richer, Creamier Lather I —it’s quicker-sudsing than leading bath soaps. —it gives more suds per cake. —it’s kinder to your skin, of course. COMPARE IT FOR DISHES Quicker, Easier Suds than ever I —its rich suds clean greasiest dishes as fast as strong soaps. —it costs less for your dishes than leading granu lated washday soaps. —it’s much kinder to your hands, of course. And Vi More Suds in Hard Water than ever! NOW BETTER THAN EVER FOR EVERYTHING! "QUICKC*. CAS 1C* SUDS H IN NA*D WATER' ' fl Imagine —now I get a third more fl suds! And these extra gentle suds flj are so kind to my hands. Yet they I clean the greasiest platters just as H fast as my strong washday soap.” 91 "IT'S MILDER! You’ll love this creamier, gentler lather when you feel it on your cheek. ^ Yes, you’ll find New $ “Velvet-Suds” Ivory is actually milder now than ever before. It will give you even lovelier com plexion care!” "LOOK! RICHER. CREAMIER LATHER yqu sure get big suds off this new Ivory cake with a rub or two. It’s really swell! Oh, gee, but an Ivory bath makes me feel good.” J