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VALUABLE ENCYCLOPEDIA VOLUME
WORTH *3® The beautiful vol ume pictured here is your gift volume In the newest edi tion — bound in sturdy deep green cloth, pebble-grained, with blind stamped cover, srarlet name panels, and gilded let tering and backbone dewign. Volume One is our gift to you in this handsome edition. Pho tograph shows the eiact SIZE OF YOUR GIFT BOOK 15 SUPERB \ VOLUMES Finest Concise Ency clopedia In America! LATEST EDITION 22,000 Articles 1,400 Illustrations Select Paper — Large Type Complete! Authentic! Up to The Minute! The photograph at right can coarey only a faint Idea of the luntrioua quality of your gift volume. You hare to Stt the book to know tha rtchaeaa of ita coloring and deaign. Copyright 1942 vk. .i. r v .« m v n THIS WEEK” READIRS GIFT COUPON BOOK GIVE-AWAY PLAN ► P, O. BOX NO. 56 Brooklyn, N. Y. Please send me my gift Volume One of the Modern Concise Encyclo pedia. I enclose 7c and 3c stamp (or 10c coin) to cover mailing cost on my gift book. Please ajso reserve the balance of a set in my name. -After I examine my gift Volume One, I can cancel this reservation; Otherwise you may send me the rest of the set at the rate of a volume a week, and I will pay the postman C.O.D. the SPECIAL GIFT PRICE of only 70c a volume (plus a small mailing oharge) and NO MORE! VOLUME ONE IS MINE TO KEEP IN ANY CASE. NAME. .ADDRESS. CITY A STATE. No Strings! No Catches! Nothing to Buy! THIS WEEK readers! Here is the chance of a lifetime for you — your grand and glorious opportunity to own a big, beautiful set of genuine encyclopedias at IN CREDIBLY LOW COST. Yes, the handsome and valuable book pictured here is OUR GIFT TO YOU, and all you need to do to receive it is simply to mail in the Gift Coupon below at left, enclosing only the small cost of mailing the book to you. Then, as soon as we receive your Coupon, we mail you this Important 224 page book —Volume One of the MODERN CONCISE ENCYCLOPEDIA in the very latest edition! HV send it to you without charging you one penny of what the volume cost us. And more! If you desire, after receiving aad examining your gift volume, we give you the privilege of receiving the rest of the big, fifteen volume set at a price so amazingly low as to be ALMOST A GIFT! FINEST CONCISE ENCYCLOPEDIA IN AMERICA - NEWEST EDITION Imagine owning a beautiful, brand-new edi tion of the finest concise encyclopedia in America! Books that are BIGGER than full t library-sue. handsomely bound in sturdy, deep green cloth, stamped in red. and gilded — ex pensively made volumes you will be proud to own . . . That is a dream come true for untold thousands of wide-awake, intelligent American families. For these wonderful volumes can be yours at NEXT TO NO EXPENSE! Here is an encyclopedia written for YOU — to find in an inatant the information you seek on History. Biography. Medicine. Industry, Fi nance. Music. Religion, and TWENTY-TWO THOUSAND MORE SUBJECTS — illus trated profusely throughout with pictures, maps, drawings, and photographs made . expressly for this edition — a rich mine of luformation giv ing you more usable FACTS than the average college > education! Every subject, written by high authorities, is cov ered in concise, easy-to S understand language, so you can grasp the B meaning and the in r formation you need at a glance. Everv thing is so crystal clear that even your children, of whatever age. will find these vol times of invalu able aid in their school work—and ^^^B you. too. *V->m !•»'«» t day of your life. No volumes in the whole wide world are more of a NECESSITY for every home. And now at last, in this sensational offer, they are within reach of everyone. 14 More Books — Practically a Gift! When you receive your gift Volume One. you automatically become entitled to an EXTRA PRIVILEGE. We reserve in your name the rest of the fifteen-volume set. And — unless you wish to cancel this reservation after receiving and examining your gift volume — you can re ceive the other fourteen volumes, one each week as they come off the presses. But you will not lie charged for these vol umes at the high price they are worth — merely a privilege price that is just a fraction of their real value — a price so small that every “THIS WEEK” reader will know he is receiving these marvelous volumes ALMOST AS A GIFT! Remember that these are genuine encyclo pedias — books ordinarily selling at prices so high as to be beyond the reach of the average family. They are the books that every man and woman needs as an unparalleled aid in business and in social life — that every mother and father, every wage-earner, every student has always longed to own — particularly in times like these, when hundreds of thousands are pre paring themselves for better positions in fast growing industry. Read below how you receive v<%•*-» »•.'* « • *\ . nor v*" r\v r tm HOW EVERY READER tiETS A OlH BOOK Fill in and mail the Gift Coupon at left, enclosing 7c and a 3c stamp (or 10c in coin). This is to cover only the cost of handling and mailing the book to you. The _ book itself is F REE — our gift to you to enable you to decide whether you want the rest of the set or not. At the same time we reserve the ot her 14 volumes In your name, giving you the privilege of receiving these volumes as they come off the presses. You can cancel this reservation if you wish, after vou receive and examine your gift book. But if you'de dde not to cancel the reservation, you will receive the remainder of the set at the rate of one book each week, paying the postman the SPECIAL GIFT PRICE—■ only 79c per volume, plus a small mailing charge— and NO MORE! Send in for your gift volume TGDAY and see why we call this one of the most sensational offers ever made to “THIS WEEK" readers. Remember that costs of materials and manu facture are climbing so rapidly we cannot guaran tee to keep this amazing oiler open more than a limited time. And we have only limited quan tities on hand. So DON’T DELAY. Send off the Gift Coupon AT ONCE!