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The Wisdom of the East
There’s a good reason for the Oriental water pipe—to clean smoke by filtering it. There’s the same good reason for Fleet woods extra length. By straining and filter ing each puff through extra length of unsmoked tobacco, Fleetwood gives you the goodness of fragrant tobacco smoke ' —while it saves you from more of the nicotine, throat irritants and tars that stain fingers and teeth—provided you smoke a Fleetwood no farther than you would smoke a shorter, old-size cigarette. The end of any cigarette is a cleans ing, cooling filter for the smoke. The longer the end, the cleaner the smoke. Light your Fleetwood. Smoke your usual amount. Then discard the 1-o-n-g-e-r end (the strainer) that made every puff a cleaner, finer smoke! Fleetwood A CLEANER, FINER SMOKE A SUPERIOR CIGARETTE AT THE STANDARD PRICE . THE AXTON- FISHER TOBACCO COMPANY. INC. . "HOUSE OF TRADITION" . LOUISVILLE. KY.