Evening star. [volume], August 31, 1943, Page A-2, Image 2

About Evening star. [volume] (Washington, D.C.) 1854-1972

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Radio Mechanic Held
For Jury in Slaying
Of Stenographer
John Walter Morton, 39-year-old
radio mechanic, was ordered held for
grand jury action without bond
when arraigned before United States
Commissioner Needham C. Turnage
this afternoon in connection with
the slaying of Mrs. Grace Grubb
Groome, 57, whose body was found
Sunday in Rock Creek Park.
T. C. Hutchinson, 3923 Ninth street
N.E.. a surprise witness, positively
identified Morton as the man in
bloodstained clothing he saw about
9:35 p.m. Saturday in a restaurant
in the 1400 block of Park road N.W.
•'He looked like he had been wal
lowing in blood,” the witness testi
fied. He said Morton, who entered
the restaurant to buy cigarettes,
had blood on his face, shirt and
trousers.
Mr. Hutchinson, a 30-year-old
Capital Transit Co. employe, recog
nized Morton's picture in the news
papers and got in contact with Police
Inspector Robert Barrett this morn
ing.
Two Other Witnesses.
Also testifying at this afternoon’s
hearing were Detective Sergt. Robert
V. Murray, who told of arresting
Morton in his apartment in the
1400 block of Meridian place N.W.,
and James Gilmore, a bus driver,
who said a man wearing a blue,
blood-stained shirt boarded the
southbound bus he was driving at
Tilden street and Connecticut ave
nue about 8:56 p.m. Saturday.
Mr. Gilmore, who lives at 4009
Chesapeake street N.W., said he was
not able to identify Morton defi
nitely, but that the man who boarded
the bus answered his description.
The bus driver said he did not notice
where the man, who appeared to be
drunk, got off the bus.
Sergt. Murray quoted Morton as
saying that he and Mrs. Grubbs
had gone to Rock Creek Park to
gether and had an altercation. Mor
ton told him of striking the woman
once, then walking off with the com
ment—“To hell with you,” the police
officer testified.
Sergt. Murray submitted a blood
stained pale blue sport shirt, which
he said was taken from the de
fendant at his home after the ar
rest.
Defendant Appears Calm.
Morton had nothing to say at the
arraignment and remained more
calm and subdued than he was 24
hours before, when arraignment
proceedings were postponed to en
able him to obtain legal counsel.
Attorney Charles F. Hailer repre
sented the defendant at the pro
ceedings today.
Meanwhile, seeking to build an
airtight, scientific case against Mor
ton, police revealed that Federal Bu
reau of Investigation chemists are
making intensive tests of the man’s
blood-stained clothing, fingernail
scrapings and soil from his shoes.
, The body of Mrs. Groome, who
lived at 1361 Irving street N.W., was
found early Sunday morning at a
popular picnic ground near Pierce
Mill, Rock Creek Park. Her dis
heveled clothing and bruised body
bore testimony to the struggle she
waged against her assailant.
Police said Dr. Richard H.
Rosenberg^deputy coroner, made
a test yesterday to determine
whether the man had had blood on
his body and had obtained affirma
tive results. „The test, said .to be
, reliable if used within a reasdiiabie
time, is made with a fluid which
turns purple any part of the skin
that has been touched by blood.
One arm and various other parts
Df Morton’s body were reported to
have shown the presence of blood.
Identified as Passenger.
The accused man, who. police said,
Is a widower with a young son in a
Washington institution, was identi
fied as a passenger wearing blood
stained clothing on a bus late Sat
urday night, and as the purchaser
of two pints of whisky at a liquor
store.
Julius Nachman, manager of the
Tivoli Wine and Liquor Store, 3318
Fourteenth street N.W., told police
a man purchased liquor of a brand
contained in a bottle found at the
slaying about 6 p.m. Saturday. Mr.
Nachman said the same man reap
peared in the store about 11 p.m.
and bought another bottle of the
same brand. The second time his
clothing was blood-stained, Mr.
Nachman said.
Miss Minette Sherman of 3239
Davenport street N.W., told police
6he saw the man board a bus on
Connecticut avenue Saturday night.
She said he got off the bus at Cal
vert street and Connecticut avenue.
Yesterday Miss Sherman picked
Morton out of a line-up at police
headquarters as the man she had
seen on the bus.
Description Fitted.
Morton’s clothing and appearance
“fitted to a T” Miss Sherman's de
scription, police said. FBI tests are
expected to reveal whether the blood
on his clothing is that of the slain
woman's.
Mrs. Groome, who resided with
her sister, Mrs. Edna Foltz, 54, at
the Irving street address, had been
employed as a stenographer. The
sisters had lived on Irving street
since late last winter, according to
neighbors.
Offer on Spy Case
Evidence Reported
By the Associated Press.
DETROIT. Aug. 31.—The Detroit
News said today that Mrs. Theresa
Behrens, one of the four persons
held here on charges of violating
the Espionage Act. has offered to
tell "many things the Government
ought to know” in exchange for her
freedom.
The newspaper said that in the
presence of matrons and John S.
Bugas, special agent in charge of
the Detroit office of the Federal
Bureau of Investigation, Mrs.
Behrens declared: "I don't want to
go to court. I don't want to testify.
But I do know a lot of important
things, and I will tell them if I can
be assured of my freedom.”
Questioned about the incident,
Mr. Bugas said he had no comment.
Mrs. Behrens is held under *50,000
bond, along with Miss Grace Buch
anan-Dlneen, 34; Dr. Fred William
Thomas, 44, and Bertrand Steuart
Hoffman, 27.
At Receiving Hospital, where she
was removed last Thursday, Mrs
Behrens was reported still refusing
solid food today. Attendants said
she was accepting liquids.
There are more than 70 conven
ient branch offices for Star "Want
Ads” located throughout the city.
The Best Laid Schemes O'Mice and Men Gang Aft A-Gley.
—Robert Burns.
Need lor Bond Buying
To Assure Victory
Stressed by Hero
Purchase of bonds In the Third
War Loan drive starting September
9 will supply the tools to fighting
men who will achieve victory, a
thrice-decorated hero of South
Pacific naval battles today told
Washington business and civic lead
ers at a luncheon meeting of the
District War Finance Committee.
The local quota is $94,000,000.
Capt. Laurence Allen Abercrom
bie, U. S. N„ shared speaking hon
ors with Robert V. Fleming, presi
dent of Riggs National Bank, who
emphasized that inflation could be
staved off if a purchasing power
of $37,000,000,000 in excess of goods
available is invested in War bonds.
Pointing out that the public
bought $13,500,000,000 in securities
in the Second War Loan cam
paign, Mr. Fleming said the Treas
ury is asking individual subscribers
to buy only $1,500,000,000 more in
bonds than were purchased by in
dividuals last April.
War’s Cost Given.
Discussing the District's $94,000,000
goal, Chairman John Reilly said the
war Is costing America over $10,
000,000 an hour, adding “Before this
meeting adjourns over 10 per cent
of tire money we are expected to
raise will have been spent.” He
emphasized wy are "selling the best
bill of goods on earth,—A,.$*aifi«4n
America.” Possession of a - War
bond, he stated, is the' “seal of a
faith well kept and a belief in vic
tory.”
- Capt. Abercrombie aSffikned USfet
"the nar is not over, antflt will be
long.” Declaring we have just
started fighting on the fringes, he
said our Navy will be needed for
peace as well as war. "Let us not
scuttle our Navy as we did after
the last war,” he urged.
Raided Pacific Isles.
At sea when Pearl Harbor was
bombed, Capt. Abercrombie said he
took a vow to avenge the Arizona’s
sinking. Three weeks later his de
stroyer sunk the first Jap warship,
a submarine, fte took part in the
raid on the Marshall and Gilbert
Islands, where 30 Jap bombers were
shot down, and in the battle of
Santa Cruz, in which we lost the
carrier Hornet, but destroyed 149
enemy planes. Capt. Abercrombie
also participated in a night naval
battle off the Solomons, in which
our Navy suffered some losses in
sinking nine Jap ships,
“America will strike a dagger into
the heart of Tokio and Berlin, but
we are headed for disaster unless
the fighting men are supplied with
the tools of war,” he emphasized.
Ten enlisted men from war zones,
guests of the committee, were ac
corded a rousing reception.
Gasoline
(Continued From First Page.)
gasoline is needed for our fighting
forces.”
Meanwhile, the Bureau of Mines
forecast that September demand for
gasoline—military as well as civilian
—will run 5 per cent above Septem
ber, 1942. and cut further into stocks
which already have registered an
abnormal seasonal decline.
Total demand for motor fuel next
month was estimated at 54.500,000
barrels, and the bureau estimated
this would cut 1,700,000 barrels off
inventories of finished stocks as re
finery production slips to 50,400,000
barrels compared with an estimated
51.200.000 in August.
No figures on finished and unfin
ished stocks of gasoline were avail
able for August, but the bureau said
they fell by 3,930,000 barrels during
July to 73.600.000 at the end of that
month. On July 31, 1942, they were
79.446.000 barrels.
Adopted January 7.
The Eastern pleasure driving ban
first was adopted last January 7 and
remained in effect until March 3.
when it was replaced by an honor
system. The ban went back on May
20, however, when gasoline rations
were reduced in the East.
The restrictions applied to the 12
Northeastern States, eight counties
in West Virginia and the District.
Although OPA's General Manager
Chester Bowles had expressed hope
Guth Cota Distributor!, Inc*
HObart 8400
of Supplies and Distribution in the
Midwest and Southwest to enforce
existing rationing regulations. The
Eastern OSD, he said, has such au
thority.
Sees Saving at but 1 Per Cent.
Mr. Hartley estimated that the
expected saving of 20 per cent in
Midwestern gasoline consumption
had not been more than 1 per cent
in that zone.
Adequate transportation was avail
able for transshipment of gaso
line to Eastern districts, he said,
but deliveries from the Great Lakes
routes were far below capacity be
cause fuel was not available. He
acknowledged that transportation
had been the biggest problem to
solve at the beginning of the East
ern oil shortage, but noted that the
opening of several additional pipe
lines and building of an average of
50 steel barges a month for inland
waterway travel had overcome this
obstacle.
Mr. Hartley said stocks still could
be built up in the Midwest in time
for shipment East before the winter
freeze chokes off the Great Lakes
delivery route. He warned that the
Office of Supply and Distribution
must be given sufficient authority
to order shipment East of surpluses
or else it would find its way back
into the black market. He said he
was particularly interested in ob
taining supplies from the Midwest
rather than the Southwest because
of the time saved. He estimated
that 75.000 barrels would be lost
daily if fuel w'as hauled all the way
from the Southwest.
Mr. Hartley said the sentiments
of his group would be conveyed to
ML Jckqp in a letter*ihl<wveelh«.~If
<#>**ieirt||!nds are n«t met, heTBfci,
the group would confer soon after
Congress convenes on more effective
measures for obtaining relief for the
East.-; ■ «g .
fckes Predicts Nation
Must Stint Itself
NEW YORK, Aug. 31 (^.—Petrol
eum Administrator Ickes, in a
signed article published in the cur
rent issue of Liberty magazine, pre
dicted that the supply of gasoline
may become so low that "the Nation
as a whole will have to stint itself.”
“We haven’t been discovering
enough crude oil,” Mr. Ickes said.
“Our experts tell us that by the end
of the year- our total productive ca
pacity will just about equal our con
sumption, and when that point is
reached we will be face to face with
the danger of producing inefficiently,
with the probability that in any
event our production will decline.”
“The supply may become so low
that not only the Midwesterner, the
Southwestern and the Easterner, but
of boosting Eastern gasoline rations
early in September, Richard C
Harrison, chief of the OPA gasoline
rationing section, reported that the
increase may not come "for weeks
or months’ because Eastern gaso
line stocks have been declining.
That recalled Secretary of the In
terior Ickes’ warning that Eastern
motorists were burning up more
than their allotment, cutting their
chances of an early increase in cou
pon allowances. B and C book hold
ers in the Northeast now get 2'/2
gallons on each coupon, while A
book holders receive about l>/2 gal
lons a week.
Hartley Blasts Gas Bungling.
Declaring Midwestern ration
boards had handed out B and C
coupons “like nobody's business” and
pointing to a daily increase of more
than 200,000 barrels consumption in
that area while Eastern consump
tion remained almost static, Mr.
Hartley called on the PAW to dele
gate more authority to the Office
the Nation as a whole will have to
stint itself,” he continued.
As for the Eastern motorist, Mr.
Ickes said, he “must simply console
himself” with the knowledge that
the reason he feels more of the
pinch than others is that he “is
located less stratagically with re
spect to the oil fields and transpor
tation facilities. * • •*•
Mr. Ickes predicted, however, that
the East would feel some relief when
the second of the two big pipe lines
from Texas is in full operation.
Althouguh more and more sup
plies of petroleum have been reach
ing the East, Mr. Ickes declared,
military requirements still "increase
faster than we can keep up with
them.”
Roosevelt
(Continued From First Page.)
and that the quicker the press real
izes it the better it will be.
The President said he was just as
much disturbed by the Pearson alle
gation as was the Secretary of State.
That sort of thing, the President
continued, is detrimental not only
to the foreign relations of the United
States but to the upity of the United
Nations and to the winning of the
war.
He described the Pearson charge
as an act of bad faith toward this
man's country, and he said Mr. Hull
had been polite in his remarks
about it.
The reported resignation of Mr.
Welles, who has not been at his
desk for about 10 days, has been
ascribed to differences between him
and Mr. Hull. When the President
was asked if he could confirm the
resignation, he said he had no news
on the matter and when there was
something to say newsmen would
probably be advised.
Reporters said that indicated that
something was to be said, and the
President laughingly responded that
when and if there was anything to
be said he would say it.
He emphasized that he would be
the one to decide when anything
was to be said.
Arkansas Governor
Calls Nebraska's Bet
On War Loan Result
By the Associated Press.
LITTLE ROCK, Ark., Aug. 31.
—Gov. Homer M. Adkins of
Arkansas today called Gov.
Dwight Griswold of Nebraska
on his offer to bet a $35 corn
fed hog that Nebraska could
beat Arkansas in the third War
bond drive opening Septem
ber 9.
Gov. Adkins said he would
bet a white-faced calf against
Gov. Griswold’s pig that
Arkansas’s percentage showing
in the drive would beat Ne
braska’s.
The Arkansas Governor’s
wagering heretofore has not
been so successful.
A Bank is only as important as the
clientele it serves
That is what has given growth and prestige to
the Second National. Its co-operative manner
of rendering service has commended it to those
who value the substantial without the spec
tacular. y
We are known as a conservative Bank—with
an aggressive policy.
At your service—and we MEAN Service.
Invest every dollar you can spare in War
Bonds and Stamps . . . even then we'll
all be giving less than our fighting boys.
The Second National Bank
OF WASHINGTON
U33 G St. N.W. 509 Seventh St. N.W.
OwnM in
Operators' Paper Says
Shirking by Miners
Causes Lag in Output
By the Associated Press.
“Enormous absenteeism and
indifference” on the part of
miners was blamed by a publica
tion of soft coal operators today
for a serious lag in coal produc
tion since the spring strikes—a
lag which Secretary of the In
terior Ickes says has reduced
output below the year’s esti
mated needs.
“It seems,” said a bulletin of the
National Coal Association, distrib
uted to its operator members, “that
the slogan ‘No Contract—No Sweat’
is in full operation in some sections."
The bulletin also took the Govern
ment to task for its part in the coal
shortage problem, saying:
“In order to be fair about it, too,
the record should also show that the
Government itself, since last spring,
has not fully contributed to the suc
cessful operation of the coal mines
of this country. Threats of short
ages and rationing, plus implication
that the Government is going to do
this, have not helped the situation
at all.
Cites Manpower Crisis.
A solution to the manpower prob
lem with enforcible directives has
not been forthcoming. And the
labor situation grows steadily worse.
All this, with a little more of this
panic-crying out of Washington, and
we may safely look for serious dif
ficulty in getting sufficient coal to
take care of the Nation, whereas the
Government spokesman might do
more good by being less vocal, and
if the miners go to work there will
be no difficulties.”
The War Labor Board, mean
while, put into formal writing its
refusal, announced last week, to ap
prove payment of an extra $1.25
a day to Illinois coal miners for
the time they spend traveling un
derground to and from work.
It gave these reasons for turn
ing down an agreement between
John L. Lewis’ United Mine Workers
and Illinois coal operators for por
tal-to-portal pay:
(1) “The mine workers are not
entitled to extra compensation un
der the Fair Labor Standards Act
(wage and hour law) until the
weekly working time exceeds 40
hours.”
(2) The miners failed to estab
lish that the $125 was “not an
indirect wage increase in viola
tion of wage stabilization policies.”
Davis Writes Opinion.
WLB Chairman Wiiliam H. Davis,
writing the formal majority opinion,
said:
“We understand very well what a
good thing it would be if we could
approve this agreement and put
an end to the wage dispute in the
bituminous industry. * * • There
would be every reason in the world
for us to approve the agreement
if it were really a genuine set
tlement of a legal claim under the
Fair Labor Standards Act.
“On the other hand, we have a
grave responsibility to preserve the
wage stabilization policy.
Claim Called Unsupported.
“The only way we can honestly
discharge this responsibility, when
we are called upon to decide wheth
er the wage increase proposed jn
the Illinois agreement - should or
should not be approved, is to satisfy
ourselves that the amount of the
proposed wage increase is genuinely
and reasonably related to the claim
advanced by the mine workers
under the Fair Labor Standards Act,
We have sajd that the proposed
settlement must be submitted ‘with
supporting data sufficient to enable
the board to determine whether or
not it constitutes a genuine settle
ment of alleged claims arising
under the Fair Labor Standards Act
and not an indirect wage increase
in violation of the wage stabilization
policies.’
“The proposed settlement now be
fore us is not supported by any
such data and we cannot approve
it- * * * The proposed settlement
Suit for Portal Pay
For 22,000 Miners
Filed in Alabama
By the Associated Press.
BIRMINGHAM, Ala., Aug. 31.
—A suit aiming to win port al
to-portal pay for 22,000 Alabama
coal miners and designed to
serve as a Nation-wide guide,
was filed in United States Dis
trict Court here today by the
United Mine Workers.
The case proper involved nine
employes of the Tennessee Coal,
Iron <St Railroad Co., United
States Steel subsidiary, but
Frank Parsons, one of the at
torneys filing the suit against
the company, said the court’s
decision would apply to all
Alabama coal miners and was
designed to serve as a national
guide.
The suit asks five years back
pay for the nine men on a
portal-to-portal basis, asserting
they spend two hours daily in
the mines going to and from
the working faces. Pay is now
made on a “face-to-face” basis.
now submitted to us is not related
at all to the amount of possible re
covery under the Fair Labor Stand
ards Act. The figure $1.25 per day
is arrived at by processes of ration
alization which wholly ignore the
fact that the mine workers are not
entitled to extra compensation
under the Fair Labor Standards Act
until the weekly working time ex
ceeds 40 hours.”
Ickes Cites Bitterness.
The NCA bulletin’s view of the
Miners’ state of mind since they
failed to win a general wage in
crease coincided partly with the
statement of Mr. Ickes in a national
magazine this week that the miners
are not working “at 100 per cent
efficiency because of the bitterness
growing out of the absence of a
work contract.”
John D. Battle, executive secre
tary of the National Coal Associa
tion, when asked about the bulletin,
said he was “not making an attack
upon the union.” It should be
noted, he added, that the reference
was only to "some” of the mine
workers.
Mr. Ickes yesterday estimated
bituminous production for the week
ended Augst 21 at 11,929,000 tons,
compared with 12,030,000 tons the
previous week. The Bureau of
Mines estimated anthracite produc
tion for the same period at 1,253,000
tons against 1,327,000 tons for the
previous week.
Restrictions already have been
ordered on anthracite deliveries in
the northeast in order to achieve
an equitable distribution.
'Down Draffs'Held Possible
Cause of Airliner Crash
By the Associated Press.
NEW YORK, Aug. 31.—The crash
of an American Airlines plane that
killed 20 persons July 28 near Tram
mel, Ky., may have been caused by
a series of “down drafts” in the
midst of a severe thunderstorm, a
weather expert informed an official
Board of Investigation today.
George M. French of Arlington,
Va., meterologist of the Civil Aero
nautics Board, told CAB investiga
tors that ail indications pointed to
the presence of the storm and the
plane’s route carried it into the
center of the area.
Mr. Frenoh said that residents
near the crash scene told him thun
der and lightning from the storm
was the most intense ever experi
enced in that section.
The meteorologist said two storms
developed and joined in the skies
over Trammel about 20 or 30 min
utes before the plane crashed.
Rixey, Deputy Chief
Of Chaplains, Injured
By the Associated Press.
LONDON, Aug. 31.—Col. George
F. Rixey, deputy chief of United
States Army chaplains, and Chap
lain Shelton Hutchinson, attached
to the ground forces in Britain, were
injured in a motor car accident a
few days ago, it was disclosed today.
Neither was badly hurt.
STORE HOURS
9 A.M. to 6 P.M.
t— -
THURSDAY
9 A.M. to 9 P.M.
* w
Summer Suits
in final
CLEARANCE
Single and Double Breasted Styles
SHORTS, LONGS, STOUTS, REGULARS
WERE $32-50
ALL SUMMER FABRICS
Including
TROPICAL WORSTEDS,
SPUN RAYONS, MOHAIRS
Alterations Made Promptly
OPEN ALL DAY SATURDAY, SEPT, 4th [
SIDNEY WEST, me. 14i« & G
- EUGENE C. GOTT, President
g
1,000 Housing Units
For Colored Families
To Be Ready Jan. 15
Officials of the Federal Public
Housing Authority said today they
expected the publicly financed
dwelling units in the Washington
area for colOred tenants to be ready
for occupancy by January 15 and
that bids for construction are ex
pected to be asked by the end of
September.
However, those units to be erected
privately will not have a strict time
schedule, since builders will have to
obtain priorities on materials as well
as find desirable locations.
Of the 3,200 projected living units |
for colored war workers, 2,000 will
be privately financed, 1,000 will be
publicly financed and the remaining
200 will be developed through a pub
lic and private financing combi
nation.
At FPHA it was said no sites had
as yet been acquired for the new
projects, and that it probably will
take a month to complete the paper
work. Of the Government units,
740 will be located in the District
and suburban Maryland and 260 wUl
be built in nearby Virginia.
The Government has stipulated
that the privately financed living
units must rent for under $40 a
month, and probabfy will average
$37.50. Of the others, 800 will be
In the $40-$50 range and 700 may
be rented up to $50 a month.
However, these figures, it was
pointed out, are only for “shelter
rents” and do not include utilities
and building services. Under hous
ing regulations up to $3 a room may
be added to the base rent for
utilities and services.
J. Bernard Wyckoff, head of the
Washington Housing Association,
yesterday commended the FPHA for
its action in providing additional
living quarters for colored persons
in the lower income brackets.
Welles Denies Candidacy
For Tydings' Senate Seat
By the Associated Press.
BALTIMORE, Aug. 31.—Sumner
Welles, whose resignation as Under
secretary of State has been per
sistently reported by unofficial polit
ical sources, said today “there’s abso
lutely nothing in" a report that he
would be a candidate for United
States Senator from Maryland next
year.
Mr. Welles’ statement was made
to the Baltimore News-Post in a
telephone conversation from Bar
Harbor, Me. Mr. Welles, whose home
is at Oxon Hill, Prince Georges
County, Md., had been mentioned
as a candidate to run against Sen
ator Tydings in the Democratic
primary next May.
Mr. Welles last night canceled
train reservations for Washington
and expects to continue his vacation
at Bar Harbor.
White House Parley Held
On News Co-ordination
By the Associated Press.
A conference designed to ifnprove
co-ordination on news releases be
tween the State, War and Navy
Departments and the Office of War
Information was held today by
President Roosevelt.
Elmer Davis, OWI director, told
reporters some progress had been
made, but that he preferred that
Mr. Roosevelt be asked about de
tails.
Participating in the discussion
with Mr. Davis and the Chief Execu
tive were Secretary of the Navy
Knox, John J. McCloy, Assistant
Secretary of War, and James C.
Dunn, political adviser to Secretary
of State Hull.
Newspaper Blue Book
Tells of Advertiser’s
Role in War Effort !
By the Associated Press.
NEW YORK. Aug. 31.-The powtr
of the oen used in wartime adver
tising is mightier than anybody ever
suspected, the Bureau of Advertis
ing of the American Newspaper
Publishers Association said today in
a foreword to the 1943 edition of its
“Blue Book."
Tracing the advertiser's role in
the war, the bureau said that ad
vertising was confronted with' the
same problems of conversion that
Industry in general faced after
Pearl Harbor.
"Force Nobody Knew."
Comparing advertising to the
“force that nobody knew” in indus
try—something that was taken for
granted while people were enjoying
its benefits—the bureau documents
its story with vital statistics from
69 newspaper advertising campaigns
in 13 classifications showing how 44
advertising agencies employed new
illustrative techniques and dra
matic description to inform, advise
and sell.
The Blue Book’s foreword contin
ued:
“Out of conversion’s labor pains
came two great and parallel discov
eries—that American industry, gear
ed to war, could outproduce the
fondest estimates of peacetime op
timism, and that advertising, like
wise geared to war, could turn in a
kind of performance that few of its
practitioners had dreamed was pos
sible.
"The success of advertising at war
also has been due to a great public
awakening, a vast popular thirst for
information, that has nowhere been
more apparent than in people’s in
terest in and attitude toward their
newspapers.
"During 1942 people bought more
newspapers than ever before in
United States and Canadian history.
And they have followed with greater
interest, read with greater thorough
ness, both the news and the adver
tising content of newspapers, as at
tested time and again by thfc con
tinuing study of newspaper read
ing.”
roe survey shows how the Gov
ernment called on advertising for
Army, Navy and war shipping re
cruitment, followed by the highly
successful scrap drive and numerous
other projects.
Later grocery and processed food
advertisers turned their space-into
promotion of rationing and public
health themes, while transportation
used paid space to explain its pas
senger and freight problems and the
telephone companies urged the pub
lic to make fewer calls.
Builds Industry Morale.
Industry, with less civilian goods
to sell, devoted space to institutional
advertising and published "help
the-war-effort” and War bond copy.
Automotive and rubber manufac
turers met special problems with
specialized information, while air
craft companies built morale with
news of amazing production.
The Blue Book concludes with the
statement:
"Inevitably, more and more adver
tisers anxious to reach the people
with informative messages have
turned to newspapers. Almost as
surely, those who have told their
stories well in newspapers have been
rewarded with new high marks of
public attention and response.”
-rr ■ 1 -» « »■
Vatican Representative
Reported Coming Here
By the Associated Press.
MADRID, Aug. 31.—Enrico Ga
leazzi, representative of the Vatican
and influential member of the
Knights of Columbus, arrived in
Madrid today aboard the regular
Italian plane from Rome.
He is en route to Lisbon, and it is
said that he may go to the United
States in connection with negotia
tions for declaring Rome an open
city.
II
MILITARY
Cl earance
of odd lots
ARMY OFFICERS
2 All-wool Sun Tan Tropical Uniforms. 1/46 $2T OS
regular, 1,46 long. Were $32... ml a99
2 All-wool Sun Tan Tropical Uniforms. 1/37 $33 7K
short, 1,42 extra long. Were $40. 99a M 9
1 All-wool Sun Tan Gabardine Uniform. 46 $3f£ 76
regular. Was $45....
62 Sun Tan Tropical Matching Shirt-Slack $£^
14 White Palm Beach Officers’ Service Caps. All $3 QE
sizes. Were $6.75.....
6 Pairs All-wool Sun Tan Tropical Slacks. 1/34, $® AC
1/38, 3 40, 1/42. Were $12.50... *0*99
4 Pairs
3/42.
9 Pairs All-wool Sun Tan Tropical and Gabar
dine Slacks. 2 31, 2/32, 1/34, 2 38, 2/42. $4A AE
Were $15 ..
NAVAL OFFICERS
8 Sun Tan All-wool Tropical Uniforms. Longs, $^A 71
1/40, 3/41, 2/42, 2/43. Were $35. *9>9a§9
10 All-wool Tropical Service Blues. Regulars,
1/35, 2/36, 2/37, 1/38. Shorts, 1/36, 1/37. $5® y®
Longs, 1/39, 1/41. Were $40. '**Oal9
ON SALE AT 1005 PA. AVE. ONLY_