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| ... j; . . AS SMART WOMEN DEMAND THE ULTIMATE IN EXQUISITE FASHIONS ... SO IN BEAUTY THEY SEEK THE GLAMOROUS ALLURE OF COTY \ . . . AND FIND THEM BOTH AT THE HECHT CO., OF COURSE! w-ssr A MAGNET FOR ALL EYES . . . you ... in our curve-encasing black royon crepe sheath-dress . . . whipped up with a froth of white frills, punctuated with heart-interest bows of *2 0 shocking pink. Sizes 12, 14, 16. ^ J u Minor Drum, Third Floor, Tho Hooht Co. A—Coty L'Aimant the (Magnet) Perfume... like a magnet, it lures . . . the attraction is fatal. It coaxes . . . then persuades . . . then overwhelms with its power . . . it's as dynamic as glamour-$5 B—Cofy Emeraude Perfume . . . not sweet ness-and-light . . . but double dynamite. Potent as a giant emerald with pure green fire . . . that blazes . . . and amazes and entrances — _ -$5 C—Coty L'Aimont the (Magnet) Gift Set.. . . . . it's a drawing attraction ... a hand some case fitted out with bath powder, toilet water, face powder, rouge and lipstick-$5 D—Coty Muguet des Bois Perfume ... it re minds you of young love . . . first love . . . it's o romontic aura ... like a flower decked altar ... a bride carrying lilies, $5 I Coty Jasmin* Perfume . . . sweet as a sloe-eyed smile . . . with a tantalizing undertone like a haunting song-$5 All Subject to 10% Tax Porfumti, Strotl Floor, Tht Heckt Co.