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Newspaper Page Text
THE HECHT CO.
BLACK-AND-WHITE DYNAMO . . . dra matically modern . . . and as clean-cut as an etching . . . this curve-encasing black rayon crepe dress with eye-riveting accents of pin-wheels of starchy white eyelet em broidery. Sizes 10 to 16_29.95 Better Dresses, Third Floor, The Hecht Co. BLACK-AND-WHITE FOR JUNIORS* . . . double-dynamite for dates . . . says the Young Crowd! Because . . . black-and-white is twice as flattering when it has frills and is printed, too! Rayon crepe—also in navy. Sizes 9 to 1 5 in the group_14.05 •Remember—Junior Miss Is a Size—Not an Age. Young Washingtonian Shop, Third floor RESTRAINED WHITE ON BLACK . . . just the merest whiff of faint white lace around neck and sleeves is the demure white touch on this black rayon crepe two-piece dress, newly buttoned down the back. Sizes ' 10 to 16--16.95 Better Dresses, Third Floor, The Heeht Co. YOU’LL BE A STRIKING PICTURE IN YOUR DRAMATIC NEW DRESS . . . ARTFULLY ETCHED IN' Above: BLACK RAYON CREPE SLIT-DRESS, FROTHING WITH WHITE FRILLS29.95 Draw all eyes your way, says The Hecht Co.! . . . look like a fashion masterpiece by one of our modern painters . . . wear dynamic black in an eye-stopping dress whipped up with arresting white! You'll find that the black does marvelously kind things for your figure . . and that the white fairly lavishes flat tery on your face. Yes! . . . there's nothing like black-and-white to make you a "one-woman-show" and that's why The Hecht Co. has arranged a gallery of these black-and-white portraits for you! Black dresses fairly foaming with frivolous white frills, or distinctively dramatized with splashes of white . . . black dresses etched with the merest tracery of lady-like white pique . . . black dresses demurely edged with just a dash of white lace ... or (most modern of all!) black dresses boldly splashed with.frosty white print. So be a glamorous picture in a black-and-white dress now . . . your "public" will approve and applaud. (Suit-Dress photographed above, sizes 14 to 20.) Better Dresses, Third Floor of Fashions, The Hecht Co. ‘ Other Black-and-white Dresses for Blisses, Women and Junior Blisses_10.95 to 35.00 Better Dresses, Thrift Shop Dresses, Young Washingtonian Dresses, Third Floor A Great Store in the Nation 9s Capital.... *WAe ILr/i/ CJe. f STREET, 7th STREET, E STREET ffd TIONAL 1100