Search America's historic newspaper pages from 1777-1963 or use the U.S. Newspaper Directory to find information about American newspapers published between 1690-present. Chronicling America is sponsored jointly by the
National Endowment for the Humanities and the Library of Congress. external link Learn more
Image provided by: Library of Congress, Washington, DC
Newspaper Page Text
THE HECHT CO.’S BETTER DRESS SHOP GOES... All Out for Summer... <* * With the “Bare” Look! The biggest dress news in the whole summer picture—bare and beau tiful! Daring, nude backs—whipped-off boleros that reveal snowy shoulders—sleeves that catapult 'way up your arms and become me re miniature caps—"see through" marquisette net inserts — peek-a boo eyelet embroidery—sweet and so-low necklines—these are the art ful devices which fashion brings you with Summer's new bare-look dresses! It's all-out for cool charm and all out—for glamour, as The Hecht Co.'s Better Dress collection proves. Sketched on this page are Just the "bare details" of our "x-posure" assemblage. See the others! They're cool, practical, dynamically keyed to today's war-time life. Better Dresses, Third Floor of Fashions, The Hecht Co. PEIK-A-BOO MFLUM . . . "X-appeol" in a gossamer rayon sheer body beautiful dress with pert, cut-work peplum. Blue, lilac or green; sizes 12 to 16 in the^roi^ Better Dimes. IbM fleer (L*U) INFORMALLY FORMAL . . . With the bolero, it's a garden-party date-dress. By itself it's a suave, backless, ’’ sleeveless, low-necked- eve ning dress. ' Lime or lilac rayon sheer; sizes 12 to 18 In the group. Dress, 16.95 Bolero, 2.9S Bettor Dtimii. Tttfrd Beer BARI-BACK BOLERO . . . Two timing chormer! Sheer spun royon, bock-less-sleeveless dress in lime or gold printed in block. Sues 1 0 to 1 8 in the otoup. Dress, 16.95 Bolero, 2.98 ■•tier Dm—■ Third FVe<w "SEE THROUGH" HEM STITCHING . . . Provocative "x-posure" appeal in a youth ful dirndl date dress with low ^ square neckline accented with 'rose corsage. Lilac or black rayon sheer; sizes 12 to 1 8 in the group-19.95 Better Dreuee. Third Floor ppr BARE-ARM GLAMOUR , . . Long stretches of snow-white orms for siren oppeal in this low-neckline royon sheer dress with wisps of scarf sleeves. Black or aqua with pink roses; sizes 12 to 16 in the group, 29.95 Better Dreeeee. Third Floor T/,e YLecU Ce.. . . T STREET. 7th STREET. E STR£ET NATIONAL HOO * 3ke ffiois of J\cUwnaUy Samcub S*a±/uom ... jfipp^'