Search America's historic newspaper pages from 1777-1963 or use the U.S. Newspaper Directory to find information about American newspapers published between 1690-present. Chronicling America is sponsored jointly by the
National Endowment for the Humanities and the Library of Congress. external link Learn more
Image provided by: Library of Congress, Washington, DC
Newspaper Page Text
THE HECHT CO.
BARE-ARM COTTON ... Sleeveless striped chom bray dress in green, blue or brown. Sizes 14 to 20 in the group-13.95 BARE-ARM BOW DRESS . . Sleeveless, bore necked, peek-a-boo bodice rayon crepe in lime, blue, white or black. Sizes 1 0 to 18 in the group_25.00 Helena Rubinstein Body-Smooth ... from shoulder to finger-tips it smoothes ond lubri cates sensitive skin. 1.50 Plus 20% Tax Quinlan So ft an i n g Cream ... massage in gently, watch how it imparts a velvety smooth texture. 2.25 Plus 20% Tax Dorothy Gray Finish ing Lotion . . . won derful powder base for arms, shoulders, a* well os face! Flatter ing skin-tints-,00 Plus 20% Tax Elmo Photo-Finish ... so your orms corf hovo the some glowing look as your face and throat. Cake make up in wonderful shades -1.50 Plus 20% Tux . Toiletries, Street Floor The Hecht«Co. THE HECHT CO.’S BETTER DRESS SHOP SAYS: FROM DAWN TO DUSK, YOU’LL /r-. - .v ,• . ...... lor rrr*1’19 , . • • 1 w BARE-BACK BOLERO DRESS.. . Bare arms, bare neck in a button-front after noon - into - evening rayon cr«pe. jGoW, white or aqua. Dress, 16.95 Bolero, 2.95 d Bare your dimpled arms clear up to your sun-kissed shoulders! That's the way you'll "Present Arms!" this summer, morning, noon and night. And what lovely beauty "armor" it is! Gives you a chance to look pretty and feminine yet catch the vitamin-giving sun, as well. So, naturally, The Hecht Co. (famous for pre senting first fashion's "three bares"— bare arms, bare necks, bare backs)—fea tures bare-arm dresses now for dawn to dusk in all their "nearly nude" flattery. Better Dresses, Third Hour of Fashions, The Flecht Co, BARE-ARM BEADED DRESS . Sleeveless, lus cious-smooth rayon crepe, softly draped with seed peori accents. Aqua, brown, novy, eggshell or block. Sires 1 0 to 18 in the group, 29.95 ! She tftcie of J\aticnallu 3*amoub SfatdUont. T/,e W.dU Co. f STREET, 7th STREET. E STREET NATIONAL tt(»