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Needles and nails made his first watch tools . • .
THE March wind rattled the window. But the kerosene lantern on the floor gave a glow to warm the boy's feet. Then his head bent even more closely to the work. He nudged the balance wheel— and life came back into the timepiece. Watch repairing was coming easier to young Henry Ford. He had started at 14 and the first watch (today in his collection at Dearborn) had been mended with a shin gle nail, a corset stay, and knitting needles. Now he had real tools. After school, he was watch repairer to the neighborhood. Everyone was enthusiastic about his work, particularly because he didn’t charge for it. But it wasn’t money that Henry Ford was interested in. Here was opportunity to learn by doing he was making the most of it. Years later, the watchmaker’s touch and the creed of precision learned by Henry Ford in those winter nights were to guide the building of 30 million cars and trucks. More over, it was Mr. Ford’s knowledge of watch making that prompted inauguration of the assembly line. This in turn brought shorter working hours, increased wages, made life easier, and is now speeding equipment to preserve our American way of living. New cars belong to the future. But when tomorrow’s Ford, Mercury and Lincoln cars arrive, they will reflect anew the watchmaker’s skill, the accurate workman ship, and the engineering resourcefulness that are typical of Ford Motor Company. As in the past, they will be motor cars that are reliable and economical, smart and comfortable. And they will be priced with in the means of the greatest number. For Mr. Ford has declared: "The profits we are most interested in are those the public gets from using the things that we produce. The only real profit is the public benefit.” FORD MOTOR COMPANY