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Newspaper Page Text
Fall Fashion Flash From'
The Hecht Co.’s Better Dress Shop Softened with Side-Drapery... Bow Enchantment . . . slim and straight, with a side-swept bow for artful flattery. Black ray on crepe with plunging neck. Sizes 14 to 20, 16.95 Broken by an Over-Blouse • • • Beautified with Bows... Prettified with a Peplum Slim, you say? Of course, I want to look that way! But I'm not a willow-wand myself! You will be—if you fol low the smart "straight and narrow!" It's the new sil houette—slim as a reed—but wonderfully easy to wear. Because it's broken with bows to hide any extra inches. Dramatized with drapes that turn pounds into fluid grace. It's prettied wi,th peplums to conceal hips. It's beauti fied with concealing over-blouses. See the new silhouette in^The Hecht Co.'s glorious dress-collection. Wear it and see how slim you look! Better Dresses, Third Floor of Fashions Peplurn Drama... slim sheathe with graceful peplum that falls in soft rippies. Supple black rayon crepe with glitter buttons. Sizes 12 to 20, ' 13.95 Over-Blouse Silhou ette . . . graceful as a willow-wand, fluid black rayon crepe, dramatized with contrasting color at the shoulders and bow. Sizes 12 to 20—22.95 w - Hani i „ Glove* , ReoUtys^r^ on, ^ BleccU^r^w6«o^. so* S'ieS 3.50 ► be'9e 0 fc fitch* C" S*"<* floor> GloV‘” N eckloce Spar^* choir « # H$S*» ort^'W 1 . E<wring* ft"*1 Ir, ST..'f1"'’ .v ' . . v _ 2 , , v>' 9 If V /^-r^ m Side-swept Sorcery ■ , . . very artfully one 1 sided, foiling m graceful f folds. Soft rayon crepe frock with deep-diving neck. Sizes 12 to 20, 16.95