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Evening star. [volume] (Washington, D.C.) 1854-1972, August 03, 1947, Image 130

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Persistent link: https://chroniclingamerica.loc.gov/lccn/sn83045462/1947-08-03/ed-1/seq-130/

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Continued from page five
the country, these principles of noise control
have reduced the fatigue of workers, elimi
nated errors and increased efficiency.
But the control of noise is just as important
to millions of men and women in offices
throughout the country as it is in the fac
tories. In the Aetna Life Insurance Company
office in Hartford, Conn., where typewriters
► and machines maintained a steady din, care
fill records of efficiency were kept for 12
months. Then the three rooms were treated
with sound-absorbing materials, and far an
, other 12 months the efficiency of employees
was checked. Results were these conclusive
proofs of the value of noise control:
In all three rooms, efficiency inrreaned an
average of 8.8 per cent.
Errors by typists were reduced 29 per cent,
by machine operators 52 per cent.
Absences decreased 37 per cent, and em
ployee turnover was cut 47 per cent. '
For millions of Americans living near major
airfields the battle against the roar of plane
motors is vitally important. Engineers have
designed a radical new propeller with a large
number of blades which will allow pi»~
motors to operate at a lower top speed.
This new propeller has already been tried
out successfully, may 9oon go into wb»al
But sound engineers, scientists and psy
chologists cannot wage the whole battle
against noise. The great majority of every
day noises are beyond the limits of arVntifir
control. They can be stopped only if the citi
zens of every dty get together and make a
conscious effort to stop them.
Today, the National Noise Abatement
Council is co-ordinating this effort nation
ally. It gives a prize each year for the quietest
dty in the country. It works with mayors
and civic organisations, with the police
and health authorities.
To stop noise, a dty must first have good
anti-noise laws. In New York, for instance,
the Anti-Noise Ordinance prohibits the shout
ing of peddlers, hawkers and vendors, out
laws building construction in residential
areas except between the hours of 7 a.m. and
6 p.m., and makes it unlawful for stores to
use loudspeakers or phonograph recordings
outside the building. “Quiet Zones” around
hospitals and schools are strictly enforced.
For unnecessary blowing of horns, 55,190
motorists were either warned or fined in 1946.
But laws aren’t enough. To make a quiet
city, every man, woman and child must get
behind the drive. Memphis. Tenn., which won
the award as the quietest city in the country
in 1945 and 1946, has set a pattern of civic
co-operation that can be followed by every
city. This is the way Memphis did it.
First, Mayor Chandler and Commissioner
of Public Safety Joseph P. Boyle called the
Council of Civic Chibs together and chose a
"Eng It Qwfat"
Every organization in the city was called
on for help. The Chandler of Commerce made
up an anti-noise pamphlet and sent thousands
of them to every business in town for distri
bution. The hotels put them on the tables
with their menus. The milk companies helped
out by distributing them as collars on their
A contest in Memphis schools produced an
anti-noise slogan that was plastered all over
the city. Movie theaters flashed it on the
screen. Motorists, coming into the city, were
greeted with a giant sign: “You’re In Mem
phis. Help Keep It Quiet!”
Memphis became so quiet that you could
tell an out-of-towner by the tone of his voice.
Two convicts, escaping from another city,
were even caught by the police with none as
the only due. Halted in their automobile in
downtown traffic, the convicts began tooting
their horn. The policeman at the earner,
knowing immediately that they were
from oat of town, walked over and**de
manded their identification.
What Memphis has done, any dty can do.
It's up to you. If you want to keep noise from
ruining health and working efficiency in your
dty. get together with your friends and neigh
bors and put these rules to work. Stop noise
today — before it stops you! The End
It’s fun to hove a Model for a Mother ir
Bryan Cornell s whoops and hollers reveal
a smile as sparkling as his "model" mother's
Isn’t Bryan Cornell of New York
City a lucky boy? Those are
gen-u-wine Texas boots and spurs
he has. And Oh, boy, look at that
Lucky for Bryan, too, that his
mother is a successful model. This
means he’s almost bound to have
a smile that’ll lasso the lassies.
For knowing the importance of a
sparkling smile (that’s the first
thing models learn!) Mrs. Titia
Cornell teaches her son to jafb
guard his smile by following Wt
own prized dental routine: Regu
lar brushing with Ipana, then gentle
gum massage.
Well-known as a Television ac
tress, too, Mrs. Cornell knows
what thousands of schools and
dentists are teaching—that a ra<H
ant smile depends largely on spar
kling teeth. And sparkling teeth
call for firm, healthy gums.
"That's whan yaall sit, Mamaiy " Bryan has
only eleven years to go before he can be
come The World’s Greatest Pilot. Long
before then, however, his smile will show
the results of his “model” mother’s care
For the Cornells use Tpana, the tooth
paste that dentists prefer 4 to 1/or
their own personal use, as shown
by a recent national survey.
Pfstol-pockin Bryan, 6 years old, rides
the range by day, learns how to help
guard his gums at night. Sensitive
gums, among adults, often herald
\ their warning with “pink” on your
'Jj tooth brush—a sign to tee your dentist.
Let him decide whether yours is sim
ply a case for “the helpful stimulation
of Ipana and gentle massage.”
Bmp in tin lutrt of Now York. Week
end* often find Titia and Bryan at «
nearby dude ranch. Every day finds
them “duded up" with a sparkling
Jg smile. For the Cornells use Ipana
2® specially design*1 to help keep teeth
Cl sparkling bright. And bemuse today's
j|g soft foods often rob gums of exercise.
Titia Cornell helps keep tlie gums
firm and healthy with gentle gum
Ipana Tooth Paste for your Smile of Beauty
Ho* to UMSSUgo your gums. Gently massage at the gum line, always keeping
fingertip in contact with the tooth surfare. It's at the gum line, where teeth
and gums meet, that so many trouliles start—where gentle massage can be so
helpful. Between regular tisits to your dentist, help him guard your smUeoJ beauty.

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