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« AHH! WHAT A CUP OF Want tha bast-fasting coffee you ever had—made instantly, right in the cup? Coffee with all the delicious flavor, all the satisfying goodness you could ever hope for? Then try Nescafe* today! You get perfect coffee every time—exactly as you like it, when you want it—coffee with a rich., full-bodied flavor that can’t be matched! Here’s the secret: Only Nescafe has a secret, patented way to brew extra-flavored coffee horn the choicest coffee beans and to seal in the flavor! Yes, in making Nescafe we brew fine, pure coffee, add carbohydrates to seal in the flavor, then powder it for your conve nience. The (\axot stays true and fresh until the instant you release it in the cup! So fast... so easy ... and so good! No wonder Nescafe is such an instant success! You just put a teaspoonful in a cup and add hot water. That’s all! Instantly you have the most delicious cup of coffee you ever tasted. There's no waste, no messy grounds to dispose of or coffee pots to clean. And Nescafe costs you only about ll a cup! That’s why more people drink NESCAFE than any other instant coffee! HmBBaHHi 11 -a~ THE CAN'T BE MATCHED BECAUSE OEY ESCAFE HAS U •Nescafe (pronounced NES-CAFAY) is the exclusive registered trade-mark of Nest&'s Milk Products, Inc. to designate its soluble coffee product. It is composed of equal parts of pure soluble coffee and added carbohydrates (dextrins, maltose and dextrose) added solely to protect the flavor. TUNE IN Tha Fowl White pawn Chib—3:30-4:30 F. M. Eastern Tima, Mon. throw gh Fri. ovar yowr locol ABC UoMoo. *