Search America's historic newspaper pages from 1770-1963 or use the U.S. Newspaper Directory to find information about American newspapers published between 1690-present. Chronicling America is sponsored jointly by the
National Endowment for the Humanities and the Library of Congress. external link Learn more
Image provided by: Library of Congress, Washington, DC
Newspaper Page Text
For that NEW Look!
"FORM-FIT" draws a Fashionable, Feminine Curved Line ... Smooth and subtle in their figure-flattery, “Formfit’s” many types perform a mar velous job . . . in curving here-and-sleeking-there to give the illusion of smaller measurements dra matized by the new Fall fashions. Master designed with B, C and D cup brassieres / ... longer skirt lengths ... stretch, / boned or panel backs. Expertly fitted by our experienced corsetieres. A. Formfit's "Life" Corsette for the taller figure with average hips and fuller-than-aver age bosom. Handsome rayon brocade, lightly boned; plushed shoulder straps-$15 B. Formfit creation for the straighter-hip, D bust figure. Gorgeous rayon satin panels, extra gussets for sitting comfort, bones across front, Talon closing-$12.50 C. Long "Panel-Art" Life girdle by Formfit. Lightly-boned rayon satin with ingenious elastic sections to taper waist and hips. Two lengths for full and overage hips-$12.50 In batiste at $10 • Formfit “Life” Bras for A, B, C and D sites from $1.75 to $3.50 ^ Konn's—Corset Shop—Second Floor. Rayon-Satin-Striped Rayon Gowns IN SIZES 44, 46 AND 48 I Good news for larger women! We have these popular gowns in a smartly tailored style . . . full-cut and perfectly-sized for the utmost in comfort and long wear! Made of r fine rayon fabric with a pretty satiny stripe, they make tubbing a trifle and iron ing unnecessary! Soft tearose and blue shades. Kann'e—Knit Underwear—Street Floor. Side-Draped Rayon Crepe in Half Sizes... *14.95 Blakely’s new moulded waist, longer lines and soft, rippling skirt do wonderful things for ybur figure, if you wear sizes I8V2 to 24V2! You’ll love the feminine flattery of its neckline, too... a deep vee surrounded by self-embroidery flickgd with tiny beads! Perfect "first Fall dress” ... in peacock blue, brown or black. K*nn'»—Budret, Drew Shop—Second Boor. New “Bryn-Mawr” for Teeners . . . The “POCAHONTAS” The fleet-footed little flatties shown are just an other reason why Washington’s keen-teens are beating a path to Kann’s! Our smooth new shoes are able and willing aids to a college career, social and otherwise! The "POCAHONTAS" is a jester type in the college trodition . . . with fringed trim and grey harness stitching for a fresh change of pace. In velvety-black bucko; 4 to 9, AAA to *. Kara's Bhoe mop—Fourth floor. * t t ' fe. , an*"’ ^ Nationally Famous Brands Rayon 0 Slips IN THE NEW LENGTH | \ i "Seomprufe" follows fashion's dipping hemlines with this • bias-swing, tailored slip of fine Bur-Mil rayon crepe. Guaran teed seams, adjustable straps. White or shell. 32 to 40. "Perfect-Form" is cut longer and fullertaprovide adequate silhouette! Rustling black rayon taffeta with strong seams and adjustable strops. Larger sixes, 42 to 52. Kenn’e Lingerie Shop Second Fleer.