Evening star. [volume], August 10, 1948, Page A Back Page, Image 16

About Evening star. [volume] (Washington, D.C.) 1854-1972

Image provided by: Library of Congress, Washington, DC

                
After Dark
They’re Peddling That Beer
For All But the Proper Use
By HARRY MacARTHUR
Having read and absorbed the
lessons of “The Hucksters,” we know
that a man nourished on pyra
benzamine is no match for those
high-pressure advertising men who
feed on aspirin and bicarbonate.
We have, however, come across a
beer-user whose custom provides
far more intriguing possibilities for
beer than any we have known be
fore
The hucksters who apply their
art to emptying the Nation's brew
eries and filling the Nation’s
paunches undoubtedly know what
they are doing, all right. They have
the breweries working night and
day to fill the needs of those
W’heedled by their diverse sales mes
sages. One sells the stuff by its
purity-body-flavor. Another one tells
you of his ale's rich, creamy good
ness. Still another brews his beer
leisurely, in limited quantities, to
bless the throats of connoisseurs
like you. Mr. Schlitz’s brew made
Milwaukee famous. Somebody else
sells beer by whispering about the
kiss of the hops. Man named Eddie
Gallaher used to sell one that was
better with your shoes off.
Then there is that brewery ini
New York which annually has its
constituents elect, from a slate of
six tasty models, a “Miss Rhein
gold.” This has been our favorite
approach so far to the sale of beer,
coupling, as it does, desire for the
product with the vicarious thrill of
helping support a glamorous New
York model.
There is a vast field all of
these beer advertisers have missed,
though. It was opened up to us the
other night while we were sitting
talking to Dona Mason, the King
Cole Room's popular singer. A
waiter passed with a laden tray and
Miss Mason stopped him with her
shout.
“Ah, Miller’s Hi-Life.” shfe said.
“That’s the best beer on the mar
Accent on the
RUMBA j
Donee Tonight V
to Lozola s ij
Rumbo Band j'
8:30 P.M.
'til closing i
DINNER
from $1.50
Served 5 to 9 P.M. ^
Air-Conditioned j
i -n-r~"—i
TAKE
W Star*
WHEREVER
YOU ARE!
Keep In touch with your
favorite feature* while
you're on vacation. Wher
ever you are, The Star can
be by your side. Send us the
coupon, we'll send you The
Star!
Home delivery ot regular
rates is available at most
nearby beaches and resorts.
RATES BY MAIL
Daily and
Sunday Dally Sunday
1 month $1.50 $.90 $.60
1 week .40 .30 .20
FOREIGN
1 month $4.50 $3.00 $2.00
1 week 1.25 1.00 .50
Circulation Department,
The Evening Star
Evening Star Bldg.,
Washington. D. C.
end The Star tar-weak!.
(DATE)
N'AME - _ _ II mi n- _
‘ ‘ (PLEASE FEINT;
address _
Reinin' Delivery on. ..at my bemi
ADDRESS ___
n Dally and d Dally O Sender
Sunday Only Only
I Enclave:
ri ekeek n money order n itimt<
Experienced Advertisers
Prefer The Star *
ket. When did we get that in again.
That’s so light and nice. It’s Just
right.”
‘ Can I get you a bottle?” the
waiter asked.
“Oh, no,” Dona said. “I don't
drink it. I put it on my hair.”
There's your opening, boys. Stop
peddling that stuff at a dime a
throw to guys watching television
sets. Get your brew into the beauty
parlors of the land as a $15-a-treat
ment beauty aid.
^ * * *
If you’d like to know our reaction
to Miss Mason and or anything that
happens at the King Cole Room, we
can give you a small hint. It never
occurred to us at the time to ask
her WHY she puts beer on her
hair.
* * * *
While we’re about it, we might
as well get rid of a couple of other
NO FINER PLACE FOR
DANCING OR FINER MUSIC
THAN AT THE AIR COOLED
BALLROOM AT GAY
PAUL KAIN AND HIS GREAT
BAND OF TWELVE MASTER
MUSICIANS AND THE VOICE
OF JIMMY NICHOLS
WEEK NIGHTS 9 TO 12
notes about hair-dos that are lit
tering up the place. This is not to
bp considered as indicating a trend
and if we're all lucky it will ,be all
we have to say about hair-dos for
several months at least.
Item: Amelia Darr, the Madril
lon's camera girl, had one of those
elaborate piled-up coiffures tried.out
on her the other afternoon. "It’s
going to fall down before the night
is over,” she said firmly. "It is not,”
said the hairdresser. "It's shel
lacked.” Amelia was adamant,
though. She wasn't going to trust
modem science. She wasn't going
to set foot inside the Madrillon until
the hairdresser promised to be there,
too, for any minor repairs that
might be necessary. She was the
only camera girl in town with a
private hairdresser in attendance
that night.
Item: Nini Baker, pianist with
Sammy Seymour’s orchestra on the
Roger Smith Hotel’s Starlight Roof,
has a new hair-do every night with
H ENTERTAINMENT FROM A PM §
if No Cover—No Minimum—No Tax J
HOTEL SHERATON
iS 1 Ath and L 8t«. N.W.
AIR CONDITIONED
Dine in the Geeriian Room
PRESENTING NIGHTLY FROM 9 P.M. to
2 A.M. in the beautiful and famous Lounge
Riviera the inimitoBIe music of
* BOB KNIGHT
his electric guitar and orchestra for your
pleasure.
NEVER A COVER CHARGE • AIR CONDITIONED
Plenty of Parking Space • Reservations, CO. 7200
★ HOTEL 2400 STREET nV
out even bothering to go to. the
beauty shop, if that makes you gals
jealous. It's because Howard Lewis,
Starlight Roof checker (that’s the
man who sees that waiters do not
grow rich by sneaking drinks and
filet mignons out without being
charged for them! is a versatile
young man. Ev<ry night he’s a
checker, two days a week he teaches
dancing and three days a week he's
a hairdresser. Practices the latter
art on Nini.
* * * *
Music Department:
This summer's parade of name
bands at the Chesapeak% Beach
Park Ballroom reaches a high point
next Friday night with the appear
ance of Tommy Dorsey and orches
tra. The sentimental gentleman of
the trombone will be playing for
dancing from • p.m. until 1 a.m.
New entertainment at the Shera
ton Lounge, In ease you havent
looked away from the waitress
long enough to notice, Is provided
by Organist Murray Lane and Pian
ist Harry Orns. Mr. Orns has played
with Ben Berate, Carmen Cavallero
and was with the Meyer Davft
BandJtft the Greenbrier when tht
Duke^f Windsor took over on th«
drums. Mr. Lane h** pleyed at
New York’s Governor Clinton Hota
and for NBC. Never had the Duk<
of Windsor as HIS drummea
though.
DIRECTORS
HIRAM BINGHAM
Former U. S. Senator
RALPH BRADFORD
Exec. Vice Pres.
Chamber of Commerce of U. S. A.
FREDERICK M. BRADLEY
General Counsel
J. EDWARD BURROUGHS, JR.
Attorney at Law
CHARLES H. DOING
Chairman of Board
L. WHITING ESTES
Mail Order House
GEORGE M. FISHER
Vice President
MELVILLE BELL GROSVENOR
National Geographic Society
SAMUEL H. KAUFFMANN
Vice Pres.,
Evening Star Newspaper Company
WILLIAM E. KINGSWELL
Pres., Wm. E. Kingswell, Inc
ALFRED H. LAWSON
President
JAMES ALEXANDER LYON
Physician
ROBERT C. McCANN
Vice Pres., Chesapeake & Potomac
Telephone Company
LEONARD MARBURY
Vice President & Trust Officer
HARRY G. MEEM
Retired
CARLOS B. MIRICK
U. S. Naval Research Lab. (Retired)
JAMES O'DONNELL, JR.
Attorney at Law
A. CHAMBERS OLIPHANT
Consulting Engineer
WILLIAM E. PEARSON
Retired
DOUGLAS R. PHILLIPS
Secretary, Potomac Insurance Co.
WALTER S. PRATT, JR.
Pres., Equitable Coop. Bldg. Assn.
TENNEY ROSS
Col., U. S. A., Retired
PHILIP M. TALBOTT
Vice Pres., Gen. Mgr.,
Woodward & Lothrop
JOHN W. THOMPSON, JR.
Evening Star Newspaper Company
A. HAMILTON WILSON
Architect f
*
► 4
- •• "
4889 4948
f August 10, The Washington Loan
ahd Trust Company begins its sixtieth year of
continuous service to individuals and business
firms in the District of Columbia, nearby Mary
land and Virginia.
9 *
No matter what your financial problems may
be, the Directors and Officers of this institution
cordially invite you to consult with us regarding
your use of the complete Banking, Trust, and
Real Estate facilities of this, the oldest Trust
Company in the District of Columbia.
THE WASHINGTON LOAN
AND TRUST COMPANY
MAIN OFFICE WEST END OFFICE
F Street at Ninth, N. W. 17th Street at G, N. W.
Member, Federal Reserve Spstea t Member, Federal Deposit Insurance Corporation 4
/
OFFICERS
ALFRED H. LAWSON
President
CHARLES H. DOING
Chairman of Board
GEORGE M. FISHER
Vice President
LEONARD MARBURY
Vice President and Trust Officer
RALPH HNDICOTT
Vice President
HERBERT W. PRIMM
Vice President
GEORGE O. SCHWEINHAUT
Treasurer
EDWARD L. BRADY
Real Estate Officer
JAMES M. MASON
Assistant Treasurer
HARRY L. SMITH
Assistant Treasurer
HARRY L DOWNEY
Assistant Treasurer.
JOHN L CAIN
Assistant Treasurer
REM1CK S. FERGUSON
Assistant Treasurer
JACK H. WILD
Assistant Treasurer
FREDERICK A. GENAU
Assistant Real Estate Officer
FRANCIS M. WILCOX
Asst Real Estate Officer
HARRY W. GAUSS
Assistant Trust Officer
BERNARD L. AMISS
Assistant Trust Officer
HENRY H. LEFFERTS
Assistant Trust Officer
MARY L CHADWICK
Assistant Trust Officer
ROGER S. QUINN
Auditor
FREDERICK M. BRADLEY
General Counsel
"Why, it's quiet as a puppy
on his pillow!"
*
I
THAT’S the way one Buick owner
puts it — and we think the picture is
pretty pat.
Because you know what a perfect image
of complete serenity a sleeping puppy
makes.
Yet you know how instantly he comes
to life, how quick and eager and ready
for fun he is the moment you give the
signal.
Now slip into one of
these Buick beauties —
and see how precisely
- the shoe fits.
Standing still—while you
wait for a light, for instance—you hardly
know your engine’s running. All hum,
drum and engine sensation seem magi
cally wiped away.
Then you nudge the gas treadle, ever
so little.
In an instant, eight eager cylinders take
hold —and you swoosh away like a hare
before hounds, leaving the whole pack
trailing.
Now, it takes a couple of major engi
neering developments to make that com
bination possible.
White sidewall tired, aa lllej«rated, available at ati «Mt
I
First off, it takes plenty of lively, eager
power. Fireball power, such as only
Buick has, ready to squeeze the last bit
of action from every drop of gas.
Then it takes something really new in
the way of engine mountings. In this
case, Hi-Poised engine' mountings that
literally rock vibration to sleep.
Technically, engineers tell us, it’s a
matter of controlling the frequency of ,
vibrations to which all cars fall heir. It '
means cradling the power plans at
scientifically determined points — and
smothering vibraticm build-up in fat pil
lows of specially compounded rubber.
The result? Well, it adds up to cyclonio
power wrapped in velvet. Life—ginger
— get-up-and-go — in a package that's
being called the silkiest thing on wheels.
Why not learn more about it—
first hand? Your Buick dealer
will do his best to oblige—and
he’ll take your order with or
without a car to trade.
/
BU/CK alone has all these features
* oynarowmm * r/um-rmu strut* (Jszsi)
* VIMA.tHIB.DtO KID I * tUXSIT Oil KINDS * Ht-KOISKD tIKHAU POW*
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* SOUND-SOKtiK TOR UNIND {SSLSlr) *1 OUOMATK SfAKK ADVAMCS
* SAmr-KtOi KIMS D TIN SMART MODUS * BOOT BY MStOB
\
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EME£°K«:,NC- 5TANL,EJSa2.Ef.,t''NC' "VSSSr1
Washington, D. C. Washington, D. C. Silver Spring, Md.
WINDRIDGE & HANDY, INC. HYATTSVILLE AUTO & SUPPLY GO., INC. CAIT^^lSl/LUie ’
1119 Wilson Blvd., Arlington, V*. 5323 Baltimore Avenue Bethesda, Md.
_License 380 Hyattsville^Md._