Chicken fricassee tastes better when com
bined with Unde Ben's Rice. Unde Ben’s
is delicious also in
• Spanish Ike
• Ike Pedding
• Curried Shrimps
• Salt Perk and Gravy
FLUFFY m EVERY TIM TIMS EASY WAY: 1 cup Unde Ben's Rke ; 2W cups bating wtoryjy
1 teaspoon sett Cook in covered saucepan over low heat until water is absorbed (about 22 minutes). No
rinsing, no steaming. Yields approximately 4 cups of light, fluffy rice.
WITH NEW FOOD VALUE,
WITH CHAINS THAT
WITH HEW COOKING
WITH NEW DELICIOUS
Process exclusive in this
country with Uncle Ben's
Nothing that has ever happened to rice since the world
began eating it has stirred up so much talk as the new
Unde Ben's Converted Long Grain Rice.
We get letters from people all over the country telling
us how they drive twenty miles to get it—mail it to
friends—give it to their neighbors.
. . . and all this happened because scientists discov
ered how to seal into polished rice grains natural B
vitamins that are in the whole grain when it comes from
Even Southern women, famous for fluffy rice, find
they can get better results from Unde Ben’s with half
As a matter of fact, no one can fail with Unde Ben’s.
It always cooks up white and fluffy. It is never sticky
—never gummy. Each grain stands alone, apart, sepa
rate, making it probably the prettiest, most appetizing
rice you’ve ever seen.
Grain* art Waavilpraaf
We found that a lot of people didn’t use rice very often.
Too much trouble rinsing, steaming. Now they say
they’re serving Unde Ben’s all the time, often as. an
alternate for potatoes, because it’s so easy to cook
nothing to do but put it on, let it cook up, and serve it.
Stays tender and fluffy when cold or reheated. Keeps
perfectly in the pantry even in hot, damp weather—»
ideal for overseas packages—every grain weevilproof.
People on rice diets tell us they “can’t live without
Unde Ben’s’’—its wonderful flavor has spoiled them
for any other rice.
Your grocer should have Unde Ben’s Rice now. If
not, ask him to get it for you right away.
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Mbraiv b*aUet «HMb lea’s Bn tedpas
(fent Mdtn bu tap frm Uadi baas Bn)
Converted Wee, Ins., Dept 6R 12
P. 0. Box 1752, Honston, Tans
Plawa endlaw new recipe bcpWaj yk» Can Ba Wonderf*" 24 tastad recipes.
Enclosed b top frees pedate of Unde Ban's Caavartad tat Crain Wee.
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