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Newspaper Page Text
THE HECHT CO., SILVER SPRING, OPEN FRIDAY, 12:30 TO 0:30 PJtf.j WASHINGTON STORE HOURS, 0:30 A.M. TO 6 P.M.
H'e’re Checked up on it. there are thousands of oimmi shaped heads! •‘<1 . BJJT... Resistol's Waldorf. A real quality fur-felt hat, wide bc“dered brim_$20 Resistol's Lancer in fur felt. Brimmed with narrow bind* in* -7.50 Resistol's Erin, the off-the ftce or snap-brim hat. $10 V* fit m use Wt % Resistoi's Pace-setter in many handsome shades. $10 i " •' * Ye*, The Hecht Co. checked up on it . . . with the aid of the Smithsonian Institute we learned that among males there are thousands of differently shaped heads. Furthermore, we learned that a noted Anthropologist concluded that male heads fall into several basic classi t fications.* Then from Resistol we learned that our » Resistol Hats are made to fit them all, instantly ond naturally. Why? Because Resistol Hats have a patented "Self-Conforming" feature ... the exclusively construct ed leather band which conforms to the shape of your head instantly and comfortably. Resistols need no break ing in ... and when you add to all this truly smart styling and fine fur felts . . . Mister you've really got yourself a hat. Stop in and try one on today . . . you'll agree it'* one of the most comfortable hats made. Men’s Hate, Street Floor, Washington and Silver Spring •Mwu* Mwm itippliad am rwniMt OCTOtlR M RISC \g enionSt.& JElkwoclh JhaMf