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Between the five of them, they've almost one Hundred years of specialized baking experience!
Every day, at the HEIDI counters in every one o f GIANT'S 20 stores, you'll find deticious examples of their skills and ingenuity. Give the family a treat tonight! Visit your neighbor hood GIANT, and select any of the many HEIDI delicacies displayed there. They're all as fresh as tomorrow's sunrise and as tasty as the choicest bakery gems. WILLIAM p. barm A , _t __ one Plont *uper'n|e w A specialist ■vS' i ■ W and pastries- in ^ge and teen years' «*P« ' ^ Qho Hod P-i , s-"Stjss; 11 \ j| Heidi “Letters99 Mean More Heidi's "letters" —M.E., F.l. and B.S.—in the baking indus try are as meaningful as the letters and title designations of other fields and professions. They stand for Modern Equip ment, Finest Ingredients, and Baking Skill—essential factors 'k. in producing bakery creations V that will delight every member ^Vof your family. EDWARD A. I WEEDON II u.'s the Heidi sPe* Technically, he k)nds of ..yeoSt which means he has had goods, wh'C ,ence in the m.x 24 ye°2 production departments. I inn in popularity. ass — ' STANLCT RlDWtU —-SSiSHs y«,r» of b°“J ,U| in bokioo bo." *f "?“ ki„. In obdi. “k“, troininfl by '“i ,.™. oynotefo' * Baked Today—Sold Today The freshness of Heidi products is I onother factor that has helped to build I their great popularity. You can be sure I that they will come to your table at the 1 peak of their freshness and fine flavor. The Heidi organization maintains a I daily delivery service to every one of 1 GIANT'S many stores to assure that! CUHEHCE I DAWSON Another "chart#1 PnJjJ>ho, more I Heidi eVo century's than o ooojm bakeries. I perience specio\ty >* I The cake chf' ^for the many \ mixing tasty u ^s0 has hod 1 Heidi creations. ef the \ ssi’sss- - \ i ' ■jflm the no-deposit ' na-retnrn tint for east in carrying l and keatingi Only the choicest ingredients J that' ore richly flavorfbl are used for their tasty fillings. And Heidi's pie crusts are ga‘ "simpdy out Of this world." There's a wide selection at— DANISH PASTRY GIANT'S "Top-Notch" butter ond Seoltest _ "Homogenized" milk (no water) are used in ~ these distinctively flavored pastries that appeal * >-» to everyone. The six varieties to be found at CCtClX the Heidi counters include nut, cherry, cheese, pineapple, lekvar and cinnamon squares. CHEESE CAKE No cottage cheese, but 100% Kraft's Philadelphia Cream Cheese and Sealtest. "Homogenized" whipping cream go into this fine cheese cake. We believe you'll say it's the best you ever tasted! And, as a special convenience feature * to make it even easier for you to try it, you can buy as much or as little as you want. ►^.%>X*X*X<\\vX;XX,X,I:XvXv>X<,X,X<XvX,X,XN,X<*XXX*X\<vXX,X*>X;X<<,X*!£#XX,X*XX,X,X*X,X,X*X<,X,X,XjX*X,XX,XvX*X,X\vX»XvX,XvXvX*X,X,X “THE HIT of THE WEEK” Plantation Layer Cake Two yellow lover*, made according to Heidi'* own recipe, using Sealtest homo gen iced milk instead of water, and Giant Top-Notch "AA" butter instead of mar garine. Generously coated ^ ^ with butterscotch icing be- JLO tween the layers and over UtC the top and sides-_ - LAYER CAKES Like all good cooks, Heidi insists that only the choicest ingredients shall be used in her cakes. For example, not one drop of water is used—all Sealtest homogenized milk • and Giant Top Notch butter is used, too. But the cake prices are not high. From— "Maurice" I Decorating Artist —ond, like »o many true ortist*. Maurice insist* upon being eloaked in anonymity. Hi* ingenuity in designing supert^ decorations for cakes, and his skill in executing them is your assurance that Heidi cakes you order for celebrating spe cial occasions will be the crowning touch thot will assure their success. DECORATED CAKES DU/1 XT I? Whatever the occasion—wedding, anniversary, shower, C\yAoY T nAflX) IT JtjL J2j "going-awoy" or "welcome-home" party—it will be the W* x XM%AAM>y more memorable if your refreshments include a specially # TTT decorated cake by Maurice. He's a past master at the art I J of planning and executing appropriate decorations. Nor is x the price high. Only 90c a lb. up to 6 lbs. You can order in 7 7707 P*rSOn 0t y0ur fOVOrite GIANT' or by JUniper QfYlOTTOTJO