e ECA's Balloon Barrage
A cluster of bright balloons attracts French visitors to the ECA's travel
ing Co-operation Caro von, a show dramatizing European recovery.
r*Y balloons as well as sober sta
tistical reports are being used by
the Economic Co-operation Administra
tion to spread the idea of free trade
and economic integration in Western
Europe. The balloons are given away
as part of the “Co-operation Caravan,”
a traveling Marshall Plan exhibit tour
ing France, Belgium, Holland, Denmark,
Sweden and West Germany.
Attached to each balloon is a post
card message of friendship “from one
European to another.” The recipient
fills in his name and address and re
leases the balloon to float with the
wind across national borders, a symbol
of unrestricted commerce on a unified
continent. Whoever finds the balloon
is asked to mail the postcard back.
Messages released in France have been
returned from as far away as Norway.
These pictures were made in Paris.
Christine Sarazin, a schoolmistress, helps distribute the balloons. The
"toils" are the flags of the 17 Marshall Plan countries.
ii in—i— mini i— — iwipiiwi 11 n—i in ■
These youngsters, o bit young to understand what is meant by inter
national co-operation, are reluctant to release their balloons.
Headed perhaps a few blocks, perhaps many miles away, a balloon
leaves the hand of a Frenchman. Metro Qroup Photos.
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