Evening star. [volume], June 21, 1953, Page D-11, Image 92

About Evening star. [volume] (Washington, D.C.) 1854-1972

Image provided by: Library of Congress, Washington, DC

                
WEATHER FORECAST:
Fair la the complexion forecast far
woman using Helena Rubinstein's
superb cosmetics.
VOL. 2, No. 2
for Summer
by Helena Rubinstein
In the summer, many problems
arise that call for special beauty
care. But every woman can man
age to look cool, pretty and perfect
even through the stickiest days.
Here are several ways to do it.
a • • t
First of all, resolve not .to let
your skin get leathery and sun-dry.
Every night, massage rich “Pas
teurized" Night Cream on your
face and throat. Its moisturizing
and suppling ingredients replace
vital moisture... leave your skin
smoother, softer, younger-looking.
• e •
Many women have asked me for
a make-up foundation that would
not melt, cake or streak in summer
heat. And here it is-a creamy
liquid that I call Silk-Tone. Blend
ed with pure silk for magnetic
cling, it stays fresh and perfect for
hours-even on the hottest day. My
Silk-Tone Foundation comes in 6
skin-glorifying shades. “Bronze”,
is wonderful with a suntan 1
e • •
Equally important, for your all
day make-up, is a fine face powder
that won’t mat or perspire away.
My Silk • Screen Face Powder is
Ideal. For it, too, contains silk to
ding long after most powders have
left you with a shiny nose.
• e •
Summer is the time to live with
a fragrance you love. Drench your
body with it... touch it to your
pulse points ... use it always to
refresh your spirit and cool your
akin. And this season, your love
of-a-fragrance should be a lilting,
fabulous floral . . . like my new
Apple Blossom Time.
This lovely scent is a burst of
blossoms, sunshine and youth. Use
it in all its forms... the blossomy
after-bath accessories... the rich
ly concentrated colognes and per
fumes. And don’t, whatever you
do, miss the pure joy of my new
Silken Perfume. This creamy
liquid sachet clings like silk to
your skin ... halos you in Apple
Blossom Time for hours and hours.
• e e
So many women neglect their
hands... even when freckles and
brown spots leave them stained and
discolored. For these women, I have
perfected a wonderful Hand Bleach
Cream that fades discolorations,
leaving your hands as soft, pretty
and evenly colored as they should be.
• e •
Every woman knows what an
ounce of prevention is worth in the
sun. But so many women forget to
guard against aging squint lines
and crow’s feet! My Eye Cream
Special softens and lubricates the
delicate skin around your eyes. In
this way, it helps prevent wrin
kling—while you keep a becom
ingly-bright, large-eyed look.
• • e
Wouldn’t you love to wear a pret
ty glow—without risking harsh,
unnatural circles of rouge? Then
try my Silk Tone Liquid Rouge.
This delicate blush smooths on
easily and naturally—anyone can
apply it like an expert. When you
see the improvement, you’ll never
again go without it!
How to be a Summer Siren —by Helena Rubinstein
n
STAY FLOWER-FRESH by start inf the day
with rutnncn vut deodorant. Both a
deodorant and an aati-pcrspirant, this cool
ing spray instantly, fires loaf
laatiaf protection. Delightfully perfumed
, with aafisal White Magnolia, L2S.
Helena Rubinstein Salon 1752 M St, N. W. Washington, D. C
ADVERTISEMENT.
Helena Rubinstein Announces New Permanent
; # >
To Give Lasting Curl in \Vater, Wind or Heati
NEW FORMUU HAIR SPRAY
SOLVES 5 SUMMER PROBLEMS
Miracle mist acts as an invisible hair net,
is super setting lotion and conditioner
Helena Rubinstein's great genius for solving beauty prob
lems is known and admired the world over. Now, this
famous beauty scientist introduces a fabulous new Hair
Spray, to smooth out all your
hair problems, too.
This remarkable, new Hair
Spray is a fine, non-sticky liquid
that sprays on easily. Here is
how it can keep you beautifully
coifed though hatless, all sum
mer long.
Works like invisible hair net
All hair rebels against a stray
breeze or passing air current.
But now, with Helena Rubin
stein’s new. Hair Spray, you can
keep every shining strand neatly
in place! Like an invisible hair
net, it controls wispy ends and
unruly locks. And it adds body
and fuller texture to fine hair.
Makes hair set last longer
When you use Hair Spray
right after combing, your set
lasts ever so much longer. A
spray a day “locks” your wave
in place. You’ll need fewer trips
to the hairdresser! Wonderful
too in damp weather, high winds
and at the beach. Carry it in
your beach bag, pack it in your
suitcase. It can’t spill.
Acts as super setting lotion
If you do your own pin-ups,
you won’t have to do them so
often when you use Helena Ru
binstein’s Hair Spray. A super
setting lotion, it helps sets take
better. And it’s a joy to use.
Just take aim, press the button,
out comes liquid. No sticky
hands for you 1
Wear a Beautiful Hair Color
That Shines in the Sun
A
Wash your hair hi color with naw Color-Tone Shampoos
You can go bareheaded and look perfectly wonderful this
summer. Just make your own hair a shining cap of color
that reflects the glory of the summer sun. It’s so easy with
Helena Rubinstein’s remarkable
Color-Tone Shampoos.
As you wash your hair, you’re
also lathering in brand new
sparkling color. Not a permanent
dye. But an entirely new color
miracle that’a # safe enough to
use on a three year old.
Special ingredients remove
loose dandruff. A softening rinse
built right into the shampoo
leaves hair silkier than ever be
fore. Large bottle, 1.25.
Choose Your Color
BLONDE-TONE SHAMPOO is
for blonde or light brown hair.
It washes sunny glints into
brown hair. Makes blonde hair
beautifully blonder. Excellent
for “borderline” blondes.
BRUNETTE-TONE SHAMPOO
is for dark hair. It adds warm
depths to dark hair. Puts twink
ling jet highlights on black
hair. Leaves just the right
amount of natural oil to give
hair a smooth, polished look.
SILVER-TONE SHAMPOO is for
PUT THE TOP DOWN aad f«t your fall
quota of suntan, bun and wiNDrsoor lotion
is a creamy liquid that fires a deep, folden
tan the safe way. A favorite with the men
folk too, so share it with your date. la an
unbreakable, squeese bottle, Just LOO.
An educational beauty advertisement of interest to all women
Helena Rubinstein’s Summer Beauty Page
Contains hair conditioner
This marvelous mist-like
spray conditions the hair with
finely atomized lanolin. This
means you can use Hair Spray
as often as you like with perfect
confidence. It’s absolutely harm
less to hair and scalp.
Gives hair polished look
Hair Spray highlights hair
with a soft lustre. Not greasy.
Doesn’t darken hair. You’ll find
Helena Rubinstein’s new Hair
’ Spray adds a lovely shimmer to
‘ your pretty locks, gives your
coiffure a gleaming, polished
’ look. 1.50.
★★★★★★★★★★★★★★★★
Keep this page
as a personal
Summertime
Beauty Guide
page is a geld mine of
exciting new bennty ideas.
So keep it—it won’t appear
again. And whenever you
shop for new cosmetics, avoid
mistakes by shopping these
columns first.
★★★★★★★★★★★★★★★★
gray, white or ash blonde hair.
This fashionable color gives a
shimmer of silver that’s incred
! ibly lovely! It’s the perfect
• shampoo made to keep yellow
i tints and streaks out of white
hair.
RED-HEAD SHAMPOO is Hele
i na Rubinstein’s newest boon for
i redheads, or those who wish to
. be. It gives red hair a flaming
aura of glamour. Puts brilliant
highlights in brown hair that
even Titian Beauties envy!
Dust with Gold
i If you want to dress up your
' hair for a special occasion, Gold
; and Silver Touch are exciting
new ways to do it. These jewel
i like liquids are easy to apply—
l just paint on with a little brush.
> Try a sunny golden forelock to
; illuminate your tan. Or silver
; tip the ends of a short coif for
i straight-from-Paris glamour.
Either Way the effect is enchant
• ing—sure to impress a man 11.50
ADVERTISEMENT.
• - JiaW ML ■ : < j
B»W» t> MkMI f l«lm WiltihMNH
Helene Rubinstein’s new S-Way Home Permanent Is the only home permanent that is S Undo of
wave In 1 bottle. It can bo used three different ways: (1) as a Pinwave Permanent, (2) as a One-Step,
Self-Nentralizing Permanent, and (8) aa a regular professional-type Neutraliser Permanent. Esay
directions tdl yon which ono is for your own typo of hair, to mako it look soft and naturally wavy
Newest Paris Hair Styles Short and Sweet
Mr. Michel of Helena Rubinstein returns from
Paris with his new Third Dimension hair styles
Learn how to choose the right one
foryou—and set it yourself
Mr. Michel, the famous Helena Rubinstein hair stylist
again creates the most talked-about coiffures of the season.
When he unveiled these Third Dimension hair styles at the
Paris openings, famous couturiers
and international connoisseurs of
fashion loved them.
You, too, can wear one of these
new glamorous hairdos that are
the soul of summer comfort Pick
one from this page or find more
(complete with directional sketch
es) in the new Helena Rubinstein
Hair Booklet. This helpful little
guide comes free of charge with
her marvelous “3-Way Home Per
manent.” It also contains many
valuable hints on summer hair
care.
Mr. Michel says, “choose a cool
hairdo this summer with a mini
mum of upkeep and a maximum of
becomingness.” Then give your
self a head start with Helena
Rubinstein’s new “3-Way Home
Permanent” that’s 3 kinds of wave
in one bottle and right for every
type of hair...any coiffure you
may choose to wear.
CORONATION CUT
ffflmSk T k hi> p ™ ud
' yia; \ charmer needs no
f Bet ting in back,
where it’s shin
x a little
h " f* point. Every
' f thing else gets
1 four rows of pin
curls. Wind the
hair clockwise in
to pincurls on the left side of the
head and counterclockwise on the
right side.
PICNICS ARE FUN when you can eat corn
on the cob and still hare lips like silken si
rens. STAY-LONS ursnac fives you Maxi
mum dins plus lusdomahlfh-rhrsma colors.
Now, the world’s loafest-lastiaf lipstick
in new Jeweled* cases, only Lit. ms»i
JUNE 1953
i “
BABY 808
/f'“h Fro®*: start your
A pincurls back
from the hairline
for that nice, soft
! f sweep. Set two
■ Y \ rows of standup
-v /'“’ pincurls,winding
\ / the hair toward
i Y the face. Sides:
■ two rows of fiat
’ pincurls wound toward the face.
Baek: two rows of flat pincurls
wound toward the nape.
ITALIAN BOY CUT
’ Parted in the _
middle and shin
gled into shaggy
' softness in back. §B*l
| Sides: one row
of pincurls to- S fjr
ward the face. V /
Back:one row of
pincurls wound
toward the nape. *
lb keep your new hair style look
i ing soft and silky use “Wave Sheen
, Cream.” This excellent hair grbom
conditions hair dried by summer
i sun and wind. *
Any hair problems, summer or
winter, can be solved by Helena
. Rubinstein who has put her tre
mendous experience and vision to
' work creating exactly the right
hair conditioners and hair eos
i metics to make every head of hair
a crowning glory.
:" • : -V- S
WWMvvX
THE BARB FACTS for a beach siren are
floriousiy-smooth, hair-free legs. So easy
with MUDIY. This wonderful, snow-white
cream melts hair off iefs at the rests, leares
sUa satiny. .06 er 1.00. New Bamboo Bench
Bag, with son and wmornoor lotion. 1.06.
advertisement.
MILLIONS ACCLAIM]
DEEP CLEANSER
-
New, cool liquid—
the modern way to
thorough cleansing
Millions of women are call
ing Helena Rubinstein’s new
Deep Cleanser a modern miracle
for beautiful skin. This cool,
light liquid removes dirt and
make-up that ordinary creams
leave behind-so quickly, your
beauty routine is shortened by
many minutes.
Penetrates deeper
Women who use Deep Cleans
er are thrilled with the brighter
appearance of their skins. That’s
because Deep Cleanser pene
trates deeper into pore openings
to cleanse thoroughly. Even ding
ing make-up, hot-weather grime
whisk away quickly.
Every skin picks up two kinds
of grime -both water soluble
grime and oily grime. Deep
Cleanser floats away both. A
great boon for city girls and the
busy lives they lead!
Helps prevent blemishes
A sensational new antiseptic
in Deep Cleanser destroys bac
teria and helps eliminate exter
nally-caused surface blemishes.
Yet this creamy, mild liquid soft
ens akin, gives it a lovely
smooth-textured look.
But here’s the surprise!
Helena Rubinstein’s Deep
Cleanser costs less than a penny
per cleansing. The big unbreak
able bottle holds 160 cleansings
and is only 1.50.
Sensational Home Permanent is
nl ,
3 kinds of wave in one bottled
ant i
works on every type of hair "J
' * f «T
111
A special boon for problem hair ;;
•03
Now every woman can have lasting curls in spite of tjjjl'
hot, humid weather...thanks to the unique, scientific genkfc
of Helena Rubinstein! ™ {
This world-famous beauty authority has developed a ri-i
markable new Home Permanent that women are calling the!
greatest discovery since the invention of permanent waving!
Like a professional custom permanent, it works perfectly
and beautifully on every known type of hair. You can swim,
sun, get caught in a dozen showers. With Helena Rubinstein’s
new 8-Way Home Permanent, it’s easy to keep your coiffure
pretty and perfect all summer long.
8 Kinds of Wave in One Bottle
Helena Rubinstein’s sensational new Home Permanent is
the first and only one that can be used three different ways
—for normal hair; for dyed, bleached or problem hair; for
any kind of hair that wants a softer wave.
For this 3-Way Permanent always gives the exact wave
you want, no matter what type of hair you have! Women
with problem hair, which has stubbornly resisted other per
manents, will be thrilled with their beautiful deep, springy
waves. Women with normal hair will find Helena Rubinstein’s
Home Permanent gives them the most naturally lovely and
lasting wave they’ve ever had 1
Neutralizer so Optional
The secret that makes Helena Rubinstein's Home Per
manent so successful on all kinds of hair is its unique "ad
justable” formula. For unlike other home permanents, it can
be used 8 different ways. ,
This means you can give yourself the scientifically correct
wave for your type of hair. You can also choose just the kind
of curl you want for any one of the pretty new coiffures. For
instance, if you have normal hair and you don’t like a tight
curl,‘‘leave’’the neutralizer and treat yourself to a fast, one
step permanent. Your hair will come out soft and natural
looking without a hint of kinkiness.
If you have bleached or dyed hair, "take’* the neutralizer
and see how beautifully your hair holds a curl. Limp locks
suddenly become lovely curling tendrils. You forget you ever
thought you had "problem” hair!
Economical... Easy to Use
Even if you have never before given yourself a home per
manent, you’ll find Helena Rubinstein’s Home Permanent
as easy to do as setting your hair.
There’s no chance of risking the wrong permanent with
this remarkable product. You buy one package and you're
sure it has the right wave for your kind of hair. All you do
is follow the simple instructions for your particular hair and
the type of wave you want to have. And yet, Helena
Rubinstein’s wonderful new 8-Way Home Permanent costs
no more than ordinary waves... only 1.50.
FREE HAIR BOOKLET
For a limited time only, with ovary purchase of a Hdtrns
Rubinstein Homo Permanent yon will receive a free copy of
“The Five Coolcot Hondo of Snmmer." This booklet, priced
at 35#, Is chuck fall of valuable glamour tipo for yoar hair.
It alao includes sotting instructions forfintw Michel coiffures
designed to cool and flatter yon all snmmer long. Whatever
yoar hair problem, yea’ll find the eolation In tide booklet Re
member—lt’o years free, whoa yea bay Helena Rnbinatein’e
wonderful 3-Way Homo Permaacat.
NOT A DRIP, not a emu dye, not a streak
when yon wear Helena Rabiasteia’o watbb
pxoor ussnauA. This new cream formula
' amheayoarlashsa look longer, thicker, mere
luxuriant and doesn’t comes# even la the
briny deep. Just LR
THE SUNDAY STAR, Washington, D. C.
SUNDAY. JUNE 11. MB
ADVERTISEMENT.
Copyright by Helena Rubinstein, Inc^l9S3 1
ROMANCING IN TOE DARK, every siren]
knows the allure of fragrance! You can earryi
it with you when it’s a colognb sncxJ
Frosty frafrance to stroke on year skin is]
Whits Magnolia, Heaven-Sent, and Csss I
maad Performance, LOO each.
samwnmiaee»m.i*e mi. am MMwoMaml
The Helena Rubinstein
Salons offer the
ultimate in beauty care.
D-11