Newspaper Page Text
THE EVENING STAR 1W Walking toft, 0. C., Thursday, November J, 1959 A-4 QUIZ ' T Moral Issues Put Aside By Producers, Probe Told * Continued From First Pare came out of weekly meetings to determine contestants’ futures, then it was because he was too busy with other functions. Mr. Abrams said the methods used on the program were not always apparent right away. Recalls Opera Quia "It wasn't until months after Glno Prado appeared that I realized his questions had been confined to Italian opera,” Mr. Abrams said. "He had been billed as an expert on opera generally." Mr. Prado is the Italian- American cobbler who was one of the early big money winners. Mr. Abrams testified that at the weekly sponsor-producer meetings there was never any open discussion of having a contestant continue or drop off, . but such things were “always expressed as a hope or a de sire” by Revlon representa tives. He said Charles Revson, president of Revlon, attended meetings infrequently and “I would say he didn’t know.” He said Revlon, when it had proof of outright rigging, pulled out as sponsor. Mr. Abrams testified that that there was a conference with representatives of Colum bia Broadcasting System after charges were made by the Rev. Charles E. (Stoney) Jackson, Tullahoma (Tenn.) minister, in September, 1958, that he had been given advance infor mation on the $64,000 Question. Os the CBS inquiry into the charges at that time, Mr. Abrams said: “I had the impression that sort of whitewash was occur ring—that they were not ready to show these shows off the air.” Officials to Testify CBS President Frank Stan ton and Robert E. Kintner, president of the National Broadcasting Co., were sched uled to testify later today as the House investigators sought to wind up the hearings. They faced questioning on what steps were taken when they re ceived reports that the shows were being rigged. As the current series of hear ings neared an end, Repre sentative Bennett, Republican of Michigan, said, “We haven’t completed our investigation.” He said that he had received Information alleging “payoffs, fraud and 'deception on some other types of program” and that these reports wera being investigated. He added that tl# Alternation also involved 1 4*dvbrtismss , # Sponsors Accused In sworn testimony entered into the hearing record last night. Shirley Bernstein, as sociate producer of the $84,000 Challenge show and sister of Conductor Leonard Bernstein, said that the shows were fre quenty rigged on instructions from the sponsors. Other testimony included: 1. A denial by Charles Rev son of any knowledge that the shows were rigged. 2. Robert L. Foreman, execu tive vice president of the Bat ton. Barton. Durstine and Os born advertising agency, that he sat in on some of the Revlon conferences when his company had the account and that he ‘assumed” the shows were con trolled to an extent. Charged to Business Mr. Hess said he charged it all as a business expense. The testimony of Miss Bern stein was in the fornp of a sworn interrogation by Richard N. Goodwin, subcom mittee attorney. The producer, who has refused to talk publicly about what she knew of rigging, said in the statement that "controls are virtually essential to good dramatic production.” Miss Bernstein was questioned before the subcommittee re ceived information that she had coached Patty Duke, too Broadway child star who won $32,000 on the program, and she was not asked about that. Identical Questions Used In her affidavit, Miss Bern stein said that in about 20 per cent of the cases a contestant was asked about almost the identical question that would be put to him later on the show. Asked the reason for this, she replied: "Either the contestant was very nervous or the sponsor had requested a particular out come of a match.” Q. Was this request made of you? A. Not directly, but through Mr. Carlin (Steven R. Carlin, producer of the $64,000 Chal lenge). Q. When would he transmit thesd requests to you? A. Anywhere from two to five days before the show which they concerned. Q, Did Mr. Carlin tell you that these were the requests of the sponsors? A. After awhile everything could be tacit. At the start he would say, ‘How is contestant X’s knowledge?’ I would say, First class.’ He would say, ‘Do you think he will go high?’ I would say, ‘I think so.’ He would say,’ Good, because that’s the way the sponsor wants the match to come out.’ ” Q. Was it your complete un derstanding from the start that you were receiving instructions from the sponsor as to how a match should come out? A. Yes, completely. There were many meetings with the mm 1 wm M B HI 89 Wk M MAX HESS Ik SHIRLEY BERNSTEIN sponsor where Mr. Carlin would come back white with anger. Q. Did Mr. Carlin ever tell you directly that the sponsor had requested a particular out come to a match? Sponsor’s Wishes A. Often I would say, ‘Why do it this way?’ Mr. -Carlin would say that it was not his wish, but the sponsor wanted it that way. Q. By sponsor, he meant pri marily Revlon? A. Yes, I was given to under stand that we had little or no Interference from the Lorillard people. Miss Berstein said controls were exercised through finding out what a contestant knew and then asking questions in his area of knowledge. At her peak she said the method was 80 per cent accurate. Q. Would you say that the controls were so prevalent that it was safe to assume that the use of controls was generally known in the television in dustry? A. I would say yes. Q. By producers, advertising agencies and networks alike? A. Yes, in varying degrees. However, she said she did not know in the case of The $64,000 Challenge that anyone in the networks knew that controls were being used in varying de grees to insure the victory of virtually all contestants on the program. Miss Berstein said she knew little about arrangements with a New York bank to safeguard questions—“l had a key to the safe and I and my assistant would go in and get the ques tions.” She agreed with her inter rogator that use of the bank was “a little phony” and gave “a false Impression ... de liberately created.” Mr. Foreman testified that the weekly meetings at Rev lon discussed contestants who would appeal and their poten tial ratings. Generally, he said, it would be the producers who would make the suggestions about the different contestants and the conversation centered around whether a contestant was good for the show. Asked if Revlon indicated whether a candidate should stay or get off, Mr. Foreman replied: "Inferentially, yes.” The advertising executive, under questioning, said he thought the Abrams statement “in essence is correct” but that he oversimplified. As for him self, Mr. Foreman said he com mented at the meeting "merely in terms of whether a contest ant was good or bad.” ' Public Held Victimised While Mr. Revson was testi fying he said under questioning that he believed his company had been the victim of fraud. Mr. Rogers said that the Amer ican people also had been vic timized and pointing out that Revlon’s sales had jumped many millions during the quiz shows, asked: “Have you thought of any way to make restitution to the American people? “I don’t know how to answer that,” Mr. Revson replied. Catholic Speakers The Most Rev. Egidio Vag nozzi. Apostolic Delegate to the United States, will address the Catholic Laymen’s Friday Club at 12:30 p.m. tomorrow in the Presidential Arms. ft2o G street N.W. He will be intro duced by the Most Rev. Pat rick A. O'Boyle, Archbishop of Washington. \ ' JRk M Jm m '%*+«**' . I Bk _mk KENNETH HOFFER f fi HHV ••• DAVID GOTTLIEB —AT Photo* Bookie Slain In Barroom NEW YORK, Nov. 5 <AP).— Two assassins pumped bullets into Frank (Frankie Shots) Abbatemarco, a gambler, as he lay wounded on a Brooklyn barroom floor last night. They looked closely at their victim to make sure he was down to stay, ’f’hen they walked out of the tavern. Abbatemarco, 59, died a short time later in a hospital without regaining consciousness. Police rounded up a large number of men for questioning, which continued today. Abbatemarco, whose arrest record dated back to 1921, was described by police as a veteran lottery racket and bookie boss in Brooklyn. The killers followed Abbate marco to the tavern, and one of them fired a bullet into him. He staggered inside the tavern, and they pumped four more shots into him after he fell to the floor. The killers wore handker chief The tavevn owner, the only other person in the place, did not recognize them. Two Armed Men Seized With Loot Os Virginia Bank RICHMOND, Nov. 5 (AP).— Two armed men held up a branch of the Bank of Virginia today and fled with an unde termined amount of cash. Within half an hour police nabbed the pair, their car and the money, a bank official said. Police said the suspects had in their possession three paper bags stuffed with money. A count of one bag disclosed $4,644. "I don’t have the slightest idea how much money* they got,” said Robert Maitland, manager of the Petersburg pike branch. He said the two unmasked, armed white men entered the bank shortly after 10 am. and informed four employes and about half a dozen customers: “This is a stickup. Move over to the corner and lie down on the floor.” Bowing Balls Ths Finest in Bowling Balls Sine* 1907. • Ten Pin Balls Drilled In Our Own Shop * Duck Pin Balls Available In 5” Or 4%" In Various Colors and Weights a * I-" INITIALS STAMPED FREE ON EA£H BALL o Bowleg Shoes for Men, * Carrying Bags for Balls, Women and Children Shoes and Trophies o Bowling Shirts—Trophies Conn Billiard ft Bowling Supply Co. 810 9th ST. N.W. 01.7-4857 • 01.7-4711 Optn Dmlly 8:30 to 0:30 Thvrsdayi to 8:00 P.M. Abrams 7 Description Os Quiz Show Policy Following it the affidavit of George Abrams, a former vice president of Revlon cosmetics company, read into the record of the House TV quiz show investigation yesterday: I, George Abrams, president of cosmetics and toiletries di vision of Warner-Lambert Pharmaceutical Corp., of Morris Plains Division, do solemnly swear and affirm that the fol lowing is a true and accurate and complete account of state ments made by me to subcom mittee Interrogator Richard N. Goodwin in the presence of Joseph Stone. Assistant District Attorney of the County of New York. I formerly was vice president of advertising for Revlon, Inc. In this capacity I attended weekly sponsors meetings of the "$64,000 Question” and "$64,000 Challenge” from ap proximately August, 1955, to October, 1958. In attendance at these meetings were the pro ducers of the show, including Mr. Steve Carlin and Mr. Mert Koplln; representatives of whatever advertising agency was then handling the Revlon account—Norman, Craig & Kummel, B. B. D. & 0., and Warwick Sc Legler, in chron ological order; and Mr. Martin Revson and myself from Rev lon, Inc: Occasionally, Mr. Charles Revson was in at tendance. Purpose of Meetings 1. The primary purpose of these meetings was to discuss methods of keeping the ratings high, or raising them. Charts were maintained which showed the contestants then on the program, and the “audience draw” while they were appear ing. At these meetings we would discuss with the pro ducers and the advertising agency whether individual contestants were interesting personalities, or dull and un exciting, and what publicity appeal they had, as indicated by the current newspaper clip pings. If a contestant was interesting, it was generally the consensus of opinion that he should continue on the show. If he was dull, we would suggest to the producer that it would be desirable that the contestant not continue in the future. We understood that the technique used for con troying the destiny of a con testant was to employ questions ranging from “tough” to "easy," based on the producer’s knowledge of the expertness of the contestant in certain areas within his chosen category as determined in their screening operation. 2. If a contestant or match did not come out as we had suggested, the sponsor and agency representatives would be upset and express displeas ure .. . often in a very heated fashion. I have given you four specific examples of matches which resulted in either a dull contestant continuing on a show, despite our desire that he not do so, or interesting personalities losing, as opposed to our hope that they would continue. Sponsor’s Wishes Followed 3. The producers carried out the sponsors’ wishes most of the time as suggested in these meetings. 4. As stated, the primary purpose of the meeting was to Reds Recall Date U. S. Envoy Came MOSCOW, Nov. 5 (AP).— Continuing their love-America campaign, Moscow newspapers noted that 150 years ago today Jjftm Quincy Adams presented his credentials to Emperor Alexander I as the first Amer ican minister to Russia. Izvestia, the government newspaper, published a copy of a letter from President James Madison which Adams gave the Emperor. The letter said: "Great and Good Friend and Emperor: *”Desirous of promoting use ful intercourse and good un derstanding between Your Ma jesty’s subjects and the citizens of the United States and espe cially to cultivate the friend ship of Your Majesty, I have appointed with the advice of the Senate John Quincy Adams, one of our distin guished citizens, to be in qual ity of minister plenipotentiary to you on the part of these Btates and most of all which he shall assure you of their rcordial esteem and respect for Your Majesty’s person and character, praying God always to have you in his safe and holy keeping.” The letter, dated Washing ton, July 10, 1809, was co signed by A. Smith, secretary. Quemoy Shelled JTAIPEI, Formosa, Nov. 5 (AP). Chinese Communists fired at Quemoy this afternoon for the first time in five days, the Defense Ministry reported. Six shells were lobbed from the mainland at the Nationalist held island. keep the ratings high, or raise them, and so. consistent with this purpose, a great deal of time was devoted to discussing the destiny of a contestant, and it was always assumed that the producers would use the known control of a difficult or simple question within the spe cific areas of a contestant’s expertness within his category as determined in intensive pre liminary greening to regulate whether a contestant remained on, or left, the show. 5. Although we were un aware that the producers ever told a contestant toe exact answers to the questions he was to be asked on toe pro gram, we did know that through intensive preliminary screening the producers found out what a contestant knew, and asked him about it. 6. Memos were made of these meetings and later circulated. At one time, a memorandum was circulated which, in effect, said bluntly that what had been decided was that a certain match would end next week, and another contestant would advance to Another plateau on the Question show. This famous last memo was a crude transla tion into plain language of what had been the general purport of the meetings. Mr. Martin Revson was quite up set at this memo, and ordered that there be no more memos, because he did not want to be bound by what anyone put down on paper. He thought it a foolish thing to put down on paper. Decided on Contestants 7. The decisions were ar rived at about contestants who should continue on the Question, how a match should go on toe Challenge—and the sponsor and agency expected that the decisions would be carried out with a high degree of accuracy. 8. The meetings also dealt with other problems, such as M.C.’s categories, format changes, etc. 9. At one point it was de cided that there be more 'los ers on the Question show, be cause it was too boring having all winners. When that deci sion was made, it was expected that the producers carry it out; and, in fact, they did carry it out, using, I assume, the tech nique df asking questions based on the amount of knowledge they felt a contestant had in a specific category. The above is a complete and accurate picture of what went on at the weekly sponsors meeting which constituted my primary contact with the shows. I was always present in these meetings in nw ca pacity as a Revlon executive, and I participated in the deci sions which were made. Since I have nothing to add to <this statement, and feel that) there is absolutely no need of explanation or quali fication, I request that I be excused from personal at tendance at the subcommittee hearings. i JanQt Gaynor In Stage Debut NEW HAVEN, Conn., Nov. 5 (AP).—Janet Gaynor made her stage debut last nigty in the gowns her late husband designed for her. Miss Gaynor, winner of the first Academy Award given to a movie actress, appeared in “The Midnight Sun,” a new play by Joseph Hayes. She wore dresses designed by her husband, Gilbert Adrian, short ly before his death recently. Miss Gaynor played the part of a middle-aged mother with a heart condition. Miss Gaynor had not per formed for more than 20 years, with the exception of a movie in 1957 and a television ap pearance last spring. THE GREATEST ADVANCE IN FIREPLACE SCREENS IN 25 YEARSI CUSTOM MADE PRESSURE MOUNT INSTALLED IN fptfrlXT LESS THAN . Hlj-1- 3 MINUTES vs ' •. No special tools I ®-J required. Jost * , rmmmmm tighten 4 screws. ill;; mt 1811. PRICED FROM Top bar available in four finishes: Brass, Black, Copper and Swedish. Equipped £■ jsm Qe with the E-Z pull mechanism-a touch of #1 YO the finger on the brass pulls, and I "Roller-Bearing” action takes over, D. L. BROMWELL, INC. America's Oldest Fireplace Fixtures Dealer 710 12th St. N.W. RE. 7-1803 Network Mail Favors Keeping Quiz Programs NEW YORK, Nov. 5 (AP).— NBC and CBB report mall and telegram sentiment: in favor of continuance of television quiz shows. The correspondence also has brought expressions of affection for Charles Van Doren, the ad mittedly coached TV star. The bulk of it was received by Dave Garroway’s “Today” show, where Mr. Van Doren was a commentator until ousted by NBC. CBS and NBC, the networks which nurtured and nipped toe TV quiz boom, said today that communications about TV quiz programs generally was stream ing in, too fast for complete tabulation. NBC, reporting on a tally of its latest 625 letters, said 468 favored continuation of the quiz shows, 129 were critical of such entertainment, and 28 were un determinate. A CBS spokesman said: “A large majority of the mall favors continuation of this type of show. They enjoy them, and would like to see them kept on the air, if there is some way of doing it.” Columbia Broadcasting Sys tem said that while the big majority favored continued quiz shows, most writers also lauded the policy laid down recently by CBS President Frank Stanton of network re sponsibility for the authenticity of its presentations. Some writers suggested quiz shows without the huge prizes, or lavish gifts. NBC said its correspondence, in addition to showing continued devotion to quiz shows, also showed public backing for Mr. Van Doren. "He’s still a hero,” a spokes man said. Hal March Says He'll Sue Sponsor To Clear Name NEW ORLEANS, Nov. 5 (AP). —Hal March, former $64,000 Question quiz master, says he plans to sue the show’s sponsor to clear his name. Mr. March said he did not feed answers to any contestant. He said he never met con testants beforehand. "I feel deluded and used,” said Mr. March. He is in New Orleans touring with the play “Two for the Seesaw,” in which he stars. “If I had known about it, I don’t know what I would have done,” he added. The $64,000 Question was sponsored by Revlon, Inc., a cosmetics firm. Mr. March said he usually went to toe studio, did the show and was on his way home by 10 p.m. He said producers did not let him in on the fraud because it might have hurt his “enthusiastic” performance. Mr. March said he planned to see his lawyer to discuss grounds for the proposed suit against Revlon. He will not seek money, he said. Job Offer Hinted For Van Doren At Alma Mater ANNAPOLIS, Nov. 5 (AP).— Charles Van Doren stands a good chance of becoming alumni secretary at his alma mater, St. John’s College, if he applies for the job. Dr. Richard D. Weigle, presi dent of the liberal arts col lege, said yesterday he per sonally would be “favorably disposed” to an application from Mr. Van Doren for the opening. But Dr. Weigle said he doubts if Mr; Van Doren would be interested. TBe job is mainty administrative but would in clude some teaching. Mr. Van Doren, who was graduated from St. John’s in 1947, lost his teaching position Army Captain Resigns, Denies Help on TV FORT SILL, Okla., Nov. 5 (AP).—An Army officer who won big money on the televi sion quiz show Tlc-Tsc-Dough —and has steadfastly denied receiving any help—has re signed his commission. Officers at Fort BUI said Capt. Michael O’Rourke, who won more than $106,000, re signed yesterday with this offi cial statement: “My reason for resigning Is that if I were called before the congressional committee investigating the television shows, I would prefer to appear as a civilian or as an officer of the Army whose resignation has been submitted.” The resignation was quickly accepted here and approved by toe Department of the Army. It came scant hours after Capt. O’Rourke, 30, had again denied he ever received any help or knew of any help being given contestants on Tic-Tac- Dough. His denial was prompted by release of testimony by Howard Felsher, producer of the pro-, gram. Mr. Felsher told the House committee investigating quiz shows October 9 that both Martin Dowd, who defeated the captain on the show, and Capt. O’Rourke received help. Last night Mrs. O’Rourke said her husband was "out.” Asked if her husband wanted to say anything more, she re plied, “What more is there to say? There is nothing un answered except for toe press.” Capt. O’Rourke said several times recently he would be glad to testify before the com mittee. He never was called. Before his resignation yes terday, Capt. O’Rourke had said: "The program may have been rigged as far as Dowd was con Ex-Quiz Kid Denies Show Was 'Controlled 7 A 26-year-old Washington attorney who once appeared on the old-time radio quiz show, the Quiz Kips, said today the program wasn’t controlled as far as he knows. Testimony released by House investigators yesterday showed the program was controlled but no questions or answers were given the youngsters in advance. Richard Freeman, who ap peared on the show at the age of 10, disagreed with testimony of one of the show’s producers, Edward Jurist, who also pro duced the now-defunct tele vision show, Dotto. Mr. Jurist told the House Legislative Oversight Sub committee on October 8 in closed-door sessions about the Quiz Kids program. "Every effort was made to control the shows,” Mr. Jurist said. This was done, he said, by using questions known to be in the youngsters’ range of knowledge. But fyr most of them, he added, It wasn’t too difficult because they were so brainy anyway. Mr. Freeman, who lives at 1444 Rock Creek Ford road N.W., pointed out that the ques tions were posed for any of the panel members to answer. He said he felt the questions were probably hard for the panel to handle. Mr. Freeman said his own specialties were history, sports and geography. He estimated at Columbia University and a $50,000-a-year job with the National Broadcasting Co. after admitting the television quiz show Twenty-One, on which he won $129,000, was rigged. Meanwhile, a Maryland radio station, WAYE in suburban Baltimore, has offered Mi’. Van Dorena job as news director. There was no indication what either position would pay. fREPEATING A SELL-OUT! \ IRVING'S SPORTS, INC., W*r. Lucky To Sccur* Another Lorg* Quantity of Thes* loots! Just . hi Time foMhe HUNTING SEA* For Hunters, Workers, Farmers ARMY PAC BOOTS Vj • Heavy Duty! Waterproof! " P jK? * Brand-New Gl Surplus! EjgutZ? • Cost Government $14.90! ; I’ljpHlj | Those Boots Midi by 0. S. Rnbbir, Hood, fioodyou and 5 * SIZES 7!• 14 Olbor Toy Nuaiaciiroril SAT. 9-6M5 ji CHARGE ITI IhbkkuhszFßEE PARKING njwwwPWUWU m M |!| »r : * MICHAEL O’ROURKE cemed, but not as far as I’m concerned. Felsher’s charge surprised me very much.” Capt. O’Rourke was teaching military science at Western Michigan University at the time he appeared on the show. In Washington, Chairman Harris of the’ House Investigat ing Subcommittee refused to say flbtly that the committee either had or had not been in communication with Capt. O’Rourke. Told that Capt. O’Rourke re peated denials he was fixed, Mr. Harris remarked "there wa fi another gentleman who repeated his denials, and he put his foot in it.” This was an obvious refer ence to Charles Van Doren who, after several denials, ad mitted his role in the Twenty- One show. Committee aides said they knew of no communication to the committee from Capt. O’Rourke. his total winnings at about SI,OOO. * Mr. Jurist also told the House investigators that Dotto. first of the big-name quiz shows to collapse under rigging allegations, was fixed. He pleaded with the subcom mittee to avoid any public ref erence to his testimony. He said he moved to Hollywood after Dotto was scrapped and is trying to carve out a new career as a free-lance televi sion writer and producer. Publicity, he said, would jeopardize all this. - $170,000 Winner Says Shows Stir Too Much Fuss' LA JOLLA, Calif., Nov. 5 (AP).—There’s too much fuss being made about the television quiz programs, a jockey who won $170,000 on them answer ing questions about art said today. “It makes me sick,’’ added Bill Pearson, who invested his 1956 winnings on the $64,000 Question and $64,000 Challenge programs in a home and fine arts shop here. He said the shows were intended princi pally as entertainment and should be considered as -such. Mr. Pearson said he received no help of any sort and added that he would gladly appear, if asked, before the congressional committee investigating the quiz shows. Both Mr. Pearson and his wife Queta expressed sympa thy for Charles Van Doren, the former Columbia Univer sity instructor, who has admit ted to the committee that the Twenty-One show on which he won $129,000 was fixed. “The poor guy,” said Mr. Pearson. He said that Mr. Van Doren did a fine acting job on the quiz show and should get an award.