Way To, e .Keep Fit
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j |k% of Canadian schools, the Royal Canadian Mounted
'k Ik W Police, Canada’s Army and Navy. The government
| / / % of Thailand is reportedly translating it into Thai for
schools and government departments,
the
Bo’* Germany, the
1; B f° r en Royal Australian Air U.S. Navy
B up. where people
. about from (Canadian diplomats, businessmen
Il W**‘ 1 to run .
\ n ‘ n ß upstairs, disdaining elevators.
Jpsß
opr The answer lo ‘‘ i p fr,a,or ‘ ,ig '’
'IL. I n f-anada outside of armed services
bought the booklets less than three years. Cana-
J.'-, ; „„ ’ dian health authorities, like those in the United
->?' ' - ■' ■' States, were concerned about the fitness of their
people. Federal Health Minister Jay Waldo Monteith
/' J£»r Bwi''' was worr > e< f a f ter surveys showed European children
A ' i l ' l - z - Blk- '•**£’'’ were outscoring Canadians and Americans in physi-
cal-fitness tests. He saw the BX plan as the answer.
* n interview. He recommends the programs
Wk as the answer to "spectatoritis” to "TV bottom”
VHBgH 488 ou t in November of 1960, teachers, busi- and even to Communism. "A simple, do-it-
nesswomen, civil servants and desk-bound yourself physical fitness program may be one of
women of the armed forces clamored for it. < the West’s mightiest weapons.”
t k Ver y important to most was the fact that it \ * Reports one doctor: "You don’t have to
y i could be done privately, without embarrass- \,z \ kill yourself; you can get fit taking it easy.”
.’. «1 ment, and with nobody checking up. Housewives, > 7 He prescribes it for his heart patients. Tett,
worried by thickening midriffs, greeted the plan with , however, cautions people concerned
feminine hope and weren t disappointed. Many about their health, and especially those with
a coffee klatsch became an XBX session. *■ heart trouble, to consult their doctors before start
r * H& Before publication, when Wing Commander ing any type of exercise.
WIJ % Bp Tett predicted a distribution of five million copies in President Kennedy says each individual citizen
g \ MS 10 years, people laughed at him. Now his estimate has an obligation to his country to maintain himself
.£*■“ 10 million in five years, and nobody’s laughing. in a state of top physical condition. "SBX” and
Ten Today, "SBX” has been adopted by the majority "XBX” show how to meet that challenge.
for Women Krytocch For how the plan works —and how to get the bookletsee Page
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