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> ■ ~ -’.3 r 1B 5/Bj| f ' nUiUHB 4. ~ i J» BJ VFTI mPMUIH a A , ; oW®®t« 11111 Uurß ‘T j *imb * t 1 r -a pl| Bb . • bßh HB** it ''* r v si j njLl 1 B ':".<B 818 .. Mr . ■mV «l WT- ■^■ i? ■<'s : s^Wr. « B f w f ESetM®®!^ '■•■■ ■ WF “ ■ ..•..a.v ! -v >9 vjgM QUAKER PUFFED CEREALS—FOR WEIGHT-WATCHERS... li **;.> ,• '-■'' ' ■■ .. f-:„ v:.™!’,;-. . . ,/'.i : Fewer Calories in a bowlful than any other kind of cereal! .. . Used to be, the big question to a weight-watcher after a long night with out food, was to get good nourishment at breakfast, yet keep calories down. That was before Quaker Puffed Wheat and Quaker Puffed Rice —the Weight- Watcher’s Cereals —stepped in to help! A full serving of either has about half as many calories, on the average, as a normal serving of any other kind of QUAKER PUFFED WHEAT & RICE WEIGHT- WATCH ER'S CEREALS 10 cereal. Nourishing and satisfying as they are, a brimful, standard measuring cup serving of these light, delicate Quaker cereals weighs only about a half ounce. While a normal serving of other kinds of cereal often weighs an ounce or more. So, spoon on in . . . the eating’s fine! Start your day in a satisfying, sensible way—with the two Quaker Cereals that let you eat and watch your weight, too. Ipuffed puffed 1 I wheat rice I r Ww« I THIS WEEK Magazine / March 18, 1962