OCR Interpretation

The day book. (Chicago, Ill.) 1911-1917, December 05, 1911, Image 10

Image and text provided by University of Illinois at Urbana-Champaign Library, Urbana, IL

Persistent link: http://chroniclingamerica.loc.gov/lccn/sn83045487/1911-12-05/ed-1/seq-10/

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stores, arfd other Tnercantilefes;
tablishments, yet there isn't oire
of the newspapers that dareg
make a fight for these thousands
of girls. Because every newspaper
is getting part of the .gfafFirt the
way of advertising. , .
As an illustration ofhow,the
news columns ;a'revTun for the
benefit of advertisers, . take tt
automobile departments. The
s, tuff that is. called.. automobile
news isn't news at all--th'at is it
isn't news the general public is in
terested in. - t , - w.
But theauto'mobjle people, have,
publicity agerits,.and wontadver
tise in a newspaper that wont
give them free, publicity, in -the
news column. , ,-. "r
So, in order to get thisjautpmpi
bile business, the newspapers ruh
automobile" rtewSjtrying-.t:o inter
est the public in automobiles. The
object is, -of course, -to -help-sell
automobifes The alleged news is
run for trfejbenefit of advertisers,
and not for the benefit of readers.
Tust now the newspapers are
running. 'lots of--alleged news'
aoouc tne- ye .siock snow pat
ting exhibitors on the back. Turn
to the advertising 'columns and
you'll see 'why. Every big local
merchant is advertising at the
Stock men that come from the
wet arid northwest to attend the
exhibition. ' -
And the newspapers are,color
ipg;thenews to play'the adver
tisers' game.
, When you come to read Chi
cago newspapers intelligently,
you'll see that they, are, mainly
advertising hand-bills, with free
readingimafler set'iipo-tfuTthC
spac,e between and around thcad
vertislng. v
The Hearst newspapers are
probably the worsts as niucjnof
the alleged news' h about the
sVell-headetiowher of the papers.
His editors' 'and Witers are prac
tically b'odyservants whqse.cliief
business stems' to be tooting the
big brass horn of their Jord tid
. rBy Silly Evans.
: 'In tWfall H90& hV world's
series 'games 'were shdwn in St.
Louis minoving picture andHar
ryJIowell lectured -before thexur
tajn - c i ' ' ; f -
fJSTooplayer.-was"' mow promi
nent than fyiordeqBwywri. He
outguessed Detroit, tiine and
again' and he afforded Howell a
chance to talk.' - - .
-.-Howell' told howBrown threw
his - baffling 'durves
and volcedthe opin
ion 'that'., -the Cufr
was one of the
greatest p i t c h er's
thatw ever" lived.
"What makes his
wofk 'more'temark,'
ablef" he ts"aid,ls
the fact that when
a boy he lost two
fingers of his pitch-'
irig hand." -" , , .
When Howell was making his.
exit, a husky voice demanded-:
-"Why dqntr you get1 wise;
Howell, and chop Off a couple of
fingers?", - N
r ryrt
J s3

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