OCR Interpretation

The day book. (Chicago, Ill.) 1911-1917, December 05, 1911, Image 9

Image and text provided by University of Illinois at Urbana-Champaign Library, Urbana, IL

Persistent link: http://chroniclingamerica.loc.gov/lccn/sn83045487/1911-12-05/ed-1/seq-9/

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'Of course you have noticed the
big newspaper advertisements all
But did you ever stop to-think
that eveYy one of "'those adver
tisements calls attention to the
Superiority of one paper or-another
as an advertising medium?
r That indicates fthatthe pub
lisher has advertising uppermost
in his mind. HeisnXpublishing
his newspaper to do the world
ny good, or to make. Chicago a
better place for good men, women
;and childreirtp liye-in: Hes pub
jjistiipg'ji to 'get advertising. And
Tie ..publishes advertising to get
the money.". . -7
Of-course-there is 'interesting
Reading matter in the papers.
Thathas to "be put in. Something
iiriust.be done to get the paper in
gTOIJR hands so yWll read the
advertisements. - J " , i ' ''
Why, the publishers will-even
spay people "to take! their 'pa"peYs,
even though, they ldse money on
"4he white paper. " Fori they -are
drummers for thein advertisers,
ncj the more readers they tan
'"get, the more money they can
'pull down from the advertisers.
When the circulation war be
vgan after The Tribune and'Rec--ord-Herald
cut the price to
,one cent, don't you remember
how canvassers for the dailies
"drummed the town from one end
to the other, offering people
lamps,. lace curtains and nearly
everything but silver cuspidors as
bribes to get them to subscribe?
And. haven't you noticed how
the news columns and editorials
fitted in nicely wjthrthe advertis?
ing... . - ..
Donft yu recall, tha't when the
Brewers' association was,holding
a big exhibition'at the, Coliseum
one of the Hearst papers had a
big e'ditqrial on how bad wine and
whisky were forvthe human sys
tem, but how harmless andjbener
(icial beer was? , ,
And didn't'you notice the rieys
stories and editorials on the,back
to-the-soil movement, whenfhe
big land show, was; on at pthe
Coliseum,an3 the papers" were full
of big advertisements of 'the. land
show and the railroads baclc ofit1?
Fd'r weeks a big strike has been
on among employesof "the Illinois
Central" railway. "The news .in
the'papers seemed to give 'the
company5 the best of it. Finally
a big advertisement, nearly a
page; appeared .in the papers,-giv-mgthe
comphys' side'of the-aV-giimeht.
The side of the strikers
h'afsn't'been." published" to this day.
' Wha't chance 'is "We're for a
square deal' for everybody "in Chi
cago if the pres's,"upon which' the
people depend for their informa
tion, 'is bound hand and foot to
the few who control the money,
the land and the opportunity for
labor? ' '
There isn't a newspaper pub
lisher in Ghicago who doesn't
know that the Chicago Vice Com
mission told the truth when it
said economic conditions were in
large measure respbnsible for the
social evil, and that girls could
not live decently in Chicago on $6
a week wages paid 'by; depdi Imcnl

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