OCR Interpretation

The day book. (Chicago, Ill.) 1911-1917, March 22, 1912, Image 9

Image and text provided by University of Illinois at Urbana-Champaign Library, Urbana, IL

Persistent link: http://chroniclingamerica.loc.gov/lccn/sn83045487/1912-03-22/ed-1/seq-9/

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A .Neat Little Advertising
Scheme That' Nearly
. Worked.
Oscar Engle owed a great part
of his success in life "to his ability
to ' select efficient assistants.
Therefore, it is not strange that
when he made up ,his. mind to
marry again he summoned the
employe whom ' he -judged best
fitted to help him select a mate.
And it is quite as natural that
Jim Horton, being the company's
advertising manager, advised his
employer in the manner he did.
r After- a moment's thought he
. wrote something on a sheet of
paper and handed it to his chief:
"Wanted Young woman, edu
cated, refined, experienced, to
keep house for a widower with
three young children."
"I didn't say 'beautiful,' " said
Horton ;"but you ought to-have
enough 'applicants to enable" you
to select a handsome, one."
When Horton reached the of
fice on the morning following the
appearance of the advertisement,
eight were waiting in the ante
room. s
"Worked -fine, didn't it?" ex
claimed Horton. "
" "I don't know," replied Engle.
.You see, there were eight of them
so deuced pretty that I couldn't
make up my mind which to
choose; so I told them all I'd give
them a trial?'
"Great Scott!" cried" Horton;
"you can't use eight -housekeep-ers.
"Of course- not," answered, his
employerxtestily. "That's why I
called you-in. You suggested this
scheme." '
Horton was a good advertis
ing man; but here was a' problem
out "of 'his line. As a last resort
he .telephoned his wife and laid
the matter before her. For ten
minutes he remained at the tele
phone, and. when he finally hung
up the receiver 'his "countenance
shone yvith relief.
Horton outlined a plan which
caused the older man "to wring1
his hand .with thankful enthus
iasm. "Horton, you're a genius,"
said 'Engle.- I'll have the maid
bring Gladys down at once.''
( Although only 7 years of age,
Gladys Engle possessed his
trionic ability to a marked de
gree. When told tq enter the
room where the eight pretty can
didates sat eyeing each other
with-unconcealed disdain, and to
bur,st into a violent fit of weeping,
she obeyed without requiring
tiresome explanations.
Horton's plan was simple. The
young lady who showed the
greatest sympathy with Gladys'
ostensible affliction and comfort
ed her in the most motherly fash
ion obviously would possess
housewifly qualifies to the great
est degree.' Through a side door
left partly open the two men anx
iously watched the results of the
experiment. Helpless embar
rasssment was the, emotion most
generally displayed but one or
twogrinned and one laughed out-

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