OCR Interpretation

The day book. (Chicago, Ill.) 1911-1917, April 23, 1912, Image 11

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Persistent link: http://chroniclingamerica.loc.gov/lccn/sn83045487/1912-04-23/ed-1/seq-11/

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manx People are fooled 'by "pure food law
. guarantee" on goods they buy
Uncle Sam Does Not Back It Up,
Says Dr.'Wiley.'ExpIainingSe
. rial Number.
(Special Correspondence.)
Washington, April 23.-r-What
is a "serial number" and what
does it mean ? Takingjhat as'his
. text: Dr. Harvey W Wiley, the
former chief chemist of the' gov
ernment, writes the-followjng ar
ticle for The Day Book.
BrDr. H. W. Wilevd
The food and drugs act pro
vides that no' dealer shall be
prosecuted who establishes a
guarantee of purity and compli
ance with thq law from the. man
ufacturer, the "wholesale dealer or
other person selling the goods.
In order to "facilitate the giving
of such guarantees those charged
- with the formation of the regu
lationsfor the enforcement of'Jthe
Food and Drugs, Act conceived
the idea of simpufying.the matter
by issuing4 to manufacturers and
wholesale dealers ' ami others
guarantee numbers which woujd
be printed upoh the article with
a' phrase showing its nature and
" In order, therefore, tp establish
' a guarantee, once for all a manu-
r facturer has the privilege of filing
r a guarantee in dueform in the
Department of Agriculture that
the goods on sale comply with the
requirements of thFood and
Drugs Ac ? hus, by printing this
fact upprrthe label, iagetherwrth
the .number assigned, all further
trouble respecting the securing of
the guarantee would be avoided.
Unfortunately, this plan, which
was conceived with the most
w,orthy motive to aid the-manufacturer
and protect the dealer
from whom the article was pur
chased -was almost universally
misinterpreted-by the -consumer.
When he rea'd upon the label
"guaranteed under thePure Food
and Drugs Act,. Serial No. -t"
the -consumer almost universally
supposed that this; guarantee was
given by the United States De
partment of Agriculture.
His idea was that the article in
Question had been carefully ex
amined at the Department, found
to comply 'in every respect with
the requirements of the law and
that the government itself was
behind the guarantee.
This phraseology later had to
he altered so that each statement
would bp sb worded aS to plainly
indicate that the guarantee was
the manufacturer and not the
government official. But"wVfind
the minds-of va vast number of
persons still holding to the idea
that the guarantee upon the. label
is backed by the government.
Nothing could be further from
the truth. No questions are asked
of those who seek a guarantee
number other than the estafolish
irientrof the fact that they are a
bona fide corporation or associa
tion doing a real business and re
spqnsible for any aefwhich they
migHf'commwhich would be
, . jf-lA.

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