OCR Interpretation

The day book. (Chicago, Ill.) 1911-1917, July 20, 1912, Image 10

Image and text provided by University of Illinois at Urbana-Champaign Library, Urbana, IL

Persistent link: http://chroniclingamerica.loc.gov/lccn/sn83045487/1912-07-20/ed-1/seq-10/

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All of the trust dailies suffered
abig slump in circulation begin
ning with the lockout of press
men on May 1st. It has been
estimated that none of them sold
30 per cent of their normal cir
culation. In the meantime the Daily
World, the organ of Socialism,
piled up a big circulation with its
morning and evening edition.
Now, however, theTribune and
Daily News are gaining, while the
Hearst papers are still 'going
back or standing still. The World
is said to be losing ground, too,
because of too much Socialism
and not enough news.
The American claimed over
400,000 before the lockout. It is
said to be selling less than 80,000
now, although the News and
Tribune have made big gains.
It looks as if Hearst is to be
the goat, and that Lawson has
put him on the blink in Chicago
-probably for all time to come.
iThe Journal and Post are not
doing anything worth mention
ing, and the Record-Herald is
making slight gains.
Advertisers in the loop investi
gated circulation and found they
were stung. Advertising con
tracts are not based on guaran
teed circulation, and the contracts
call for so many inches daily. Ad
vertisers have to pay for the space
whether they use it or not.
So the big advertisers pay full
rates and get not to exceed 40
per cent of the circulation they
pay for.
Small dealers outside of the
loop are benefiting at the expense
of loop merchants, who can't get
their ads to the people.
Lots of people are not reading
any newspaper at all and are do
ing some of their buying outside
the loop.
A new daily, the Press, will
make its appearance on the
Northwest Side about August 1.
It will be union made.
The volume of advertising in
the trust papers has fallen off ma
terially since the lockout, but it
is said the Illinois Manufacturers
Association,-and others interested
in destroying unionism through -the
open shop, are contributing
liberally to the strike fund of the
If the trust publishers win the
fight, then they will make a gen
eral war on unionism in Chicago
for the benefit of employers who
are now helping the papers.
They all expect to get their
money back in reduced wages of
their employes through the open
In the meantime Andy Law
rence is still in charge of the po
lice department and the sheriff's
He My darling, you must be
mine. I yearn for you every day.
SheThat's all right ; but what
I want to know is will you earn
for me every day after we are
Shelbyville, 111.' Mrs. Anton
Niebruegge had her' life saved
when pet dog drove maddened
bull away from her
. -Ziia&jajuMitfMifctai,-.- , fiirfn-i

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