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Newspaper Page Text
WILLARD VS. GUNBOAT SMITH, AND MANDOZ
VS. ANDERSON BIG BATTLES TONIGHT
THE DAY BOOK
f. N. D. Cochran,
Editor and Publisher.
500 South Peoria St
TeL Monroe 353.
VOL. 2, NO. 198
Chicago, Tuesday, May 20, 1913
,THE DAY BOOK WILL BE RIGHT ON THE J03 SO
LONG AS THE PEOPLE OF CHICAGO WANT IT
A Heart-to-Heart Talk With Day Book Readers on the
Aims and Purposes of This Adless Daily Newspaper
by Its Editor Some Features of
BY N. D. COCHRAN .v ,
Last Saturday evening a reader of The Day Book called by telephone
and wanted to know if Saturday's issue was to be the last issue of the paper.
He had found at the top of the first page the words. "Final Edition," and
feared that meant the finish of The Day Book.
He was informed that for many weeks two editions were published on
Saturday, a noon and a final edition the reason for that being that many
readers have a half holiday on Saturday, and the noon edition, is published
for their benefit; as otherwise they would get no Day Book on Saturday.
I have tried to make it plain to everybody what the purpose of The Day
Book is, and it is my purpose to be openly frank in everything. I find that
rumors have been afloat recently that The Day Book was going to suspend
publication. Within the past few days this rumor has been traced to em-
. ployes of both The Examiner and The Tribune.
Nobody knows better than I do what The Day Boob is going to do,
and my readers may have the same information. Here is it: The Day
Book is here to stay as long as the people of Chicago show that they want
such a .publication. I have no intention of suspending its publication so
long as there is a steady increase in its circulation, and it is doingany good
in this field.
It will require a very large circulation to make The Day Book a finan
cial success, because its only possible source of revenue is circulation re
ceipts. I have no intention of accepting any advertising, or of getting any
money except what subscribers pay when they buy the paper.
gy-when I started, this adless iiewEpapfir:that there-was nothing
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