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Newspaper Page Text
like it in the world; that it was a revolutionary experiment; that at firstits
odd size would make people slow to understand that it really was moreiof
a newspaper than any of the papers they have ever read; that it would look
like an almanac or handbill; that people would not believe it could possibly
pay without advertising; and that It would take a long time to demonstrate
When the newspaper lockout began last year, and there was a boy
cott on the trust papers, I kept off the stands because I didn't want a quick
growth in sales merely because the other papers were boycotted.
I wanted to see how the adless paper would go with the people when
all .other dailies were on sale. That is, the experiment was to find out how
the paper would go absolutely on its own merits.
Its growth has been slow. I expected that I was not using ordinary
circulation methods. I have no canvassers at work. I am not advertising
the paper in any way. I have no automobiles and wagons. An adless paper
can't afford them. I can't deliver to distant sections of the city as the
papers do that will spend two or three cents to sell a paper at a lialf cent
wholesale and make the profit out of advertising.
The principal purpose of the adless newspaper is to have it at all times
under no obligation to anybody, but its readers, so that it can fearlessly
publish the truth in the public interest.
In short, I didn't come to Chicago to get rich. I came with a mission.
I have been engaged in newspaper work for thirty years. I know some
thing about the business. I know what every other-publisher knows that
the newspaper business is commercialized. I hope to wind up my career by
doing what I can to emancipate the press of this country. And I expect by
he pW)lication of the adless Day Book to help emancipate the commer
dalized' and enslaved press of Chicago.
And when the press is emancipated, the people of this country will be
I shall discuss this experiment frankly from time to time with my
readers, because the experiment can be made successful only by the people
themselves. All the-mullons of all the advertising merchants and manu
facturers in Chicago can't make The Day Book a success, because no one
of them can pay me a penny beyond what they pfcy to buy a copy of The
Day Book; and that puts any man, woman or child in Chicago who has a
penny on an equality with the millionest millionaire in town so far as pull
with The Day Book goes.
I want every reader who believers in what I am trying to do to under
stand that this experiment is just as important to him as it Is to me. When
he understands this he will get others to read The Day Book regularly and
increase its circulation and influence.
I want no influence for myself or The Day Book except what influence
the truth will have on my readers. I don't want to tell anybody what to do
or what not to do, how to vote, what party or church to helong to, how to
dress, what to eat and drink or how to live. I want to give them the truth,
to talk with them and help them to get the light so they can do as1 they
If the commercialized newspapers want to kill off The Day Book I will
gladly tell them how to do it It is quite simple. All they need do is to
publish the truth, to quit suppressing and coloring news, to run their papers
in the interest of the people instead of for the benefit of their advertisers.
When they do that I will be glad to retire from the field.
Until they do J think I will be right here in Chicago on the job.