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Newspaper Page Text
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Teaders tie truth politically. The people were, ready for it before it came,
and as it grew in circulation and influence the party organs began to grow
more and more independent.
The people themselves are responsible for that change in newspaper
policy. They forced it by taking the independent paper, increasing its cir
culation, and hence its advertising patronage and profit
In this regard the newspapers are ahead of the politicians, who are still
unfairly partisan, but the people are still ahead of the newspapers.
In fact, I believe that the people themselves are more progressive, and
even more radical, if you please, than any of their leaders. And that's why
parties and newspapers are becoming more radical and progressive. They
are being forced to it by the people.
But newspapers no sooner freed themselves from party slavery than
fhey put their heads into an even more vicious yoke. They became inde
pendent politically to get more circulation, they wanted more circulation so
as to get more advertising and a higher rate, and the more-advertising they
got the more they became slaves of the advertisers.
That has tended to make them get more cdnservative just when the
people, were becoming more radical. That -accounts for the dwindling in
fluence of newspapers. The editorial influence has gone down so fast that
it has become necessary for some newspapers to wield their influence
through the handling of the news.
And that has resulted in a debauched press. The people have seen and
understood this corruption of the press. Magazine publishers have seen it
and the result of that has been a tremendous increase in magazine circula
tion in the past ten years, and with it a big growth of magazine influence.
The magazines that grew the fastest were the ones that published im
portant truths that most of the newspapers were suppressing.
Big Business quickly saw that controlling newspapers alone wquldn't
control publicity. So they began to get after the magazines and gobble
them in. And now the magazine influence is dwindling. Some other in
fluence will supplant it, for publicity can't be entirely controlled for selfish
purposes. If need be those who have a message for the people will print
pamphlets. The people WILL have the truth. i
The entrance of Hearst into the magazine field means, in my judgment,
the intention of Big Business to control that field, and then the gradual
decadence of magazines in influence if not in circulation.
Frequent complaint by preachers of the small attendance of men at
some of the churches indicates a dwindling influence of the pulpit The in
fluence of the captains of industry and their tdols, as large .contributors,
has had the same blighting influence on the pulpit it has had on the press.
And while press and pulpit have been hanging back, the people have
been going ahead and in my judgment getting nearer all the time toreal
Christianity to the brotherhood of man, and government of human affairs
by the Golden Rule.
Some churches are suffering from the same paralyzing influence as
some newspapers. That is, they are being run from the business office, the
spiritual being subordinated to the material needs of man. But the peo
ple are going ahead, in the firm belief that a healthy soul will grow best in
a well-fed, warmly-clad and healthy body.
If here on earth the voice of the people is the voice of God, those who
for mere material gain would hush the voice of the people will first have to
hush the voice of God. No two-legged human is smart enough to do that
Nobody can fool God, and nobody can fool all of the people all of the times