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Newspaper Page Text
IF YOU ARE WISHING FOR "PERPETUAL" WAVY,
HAIR YOU HAD BETTER READ THIS STJORY!
By Mary Boyle O'Reilly.
The woman who never wished for
wavy hair should skip this story!
Her sisters may read and learn
learn that acquiring, wisdom from
experience is a pleasant pastime
when the experience is another's
learn that ho girl graduate should
step into a world full of shysters until
given a bowing acquaintance with
For feminine ignorance of business
technicalities is the tricksters' stock
In New York every woman, able to
be up and dressed, has her hair mar
celled as a matter of course!
Distance, dampness, pressure of
many duties, afford N.O excuse.
To be, or not to be, depends upon
Consider, then, what welcome
greeted a discoverer claiming to dis
pense an everlasting wave. To be
sure, the price-$50 sounded size
able. But, weighed against time
saved and appearance assured, even
$50 seemed mere dust on the balance.
A school of hairdressers from dis
tant cities foregathered at the or
nate establishment on the avenue
where Monsieur the Spider lies in
wait for feminine flies.
- "I assure you, Madame," he ca
joled the Woman-Old-Enough-to-Have-More-Sense,
"I assure Madame
that my permanent marcel wave is
beautiful, everlasting, harmless, pos-it-ive-ly
HARMLESS. Of that I give
madame my written guarantee."
. So tha engagement was booked.
- Madame's arrival next morning
precipitated a pleasing flurry. Maids,
manager, male hairdresser stood at
attention. A major operation would
create less concern.
- "Would madame be fanned-r-sip
water desire other attendance?"
Deft hands spread the straight locks
so soon to ripple. Amid the solicitous
murmur, madam's voice sounded
"Before you begin bring, please,
the promised guarantee that- this
treatment will not harm my hair."
Surprise, deepening to incredulity.
"Ah, qu'el domage. Monsier le
proprieteur is absent His manager
is, for the moment, absorbed. If ma
dame permit we will proceed. The
written guarantee will asuredly come
Swathed in linen, "Madame"
seemed to acquiesce. The deferential
bustle continued. Unseen hands ad
just a complicated, paraphernalia for
creating the everlasting wave. A sleek
attendant holding pen and ink pre
sents a printed card "a mere form
ality," of course!
"If madame will condescend to
sign. Then we will begin work at
once. Madame will observe "
A woman's voice, shrill with anx
iety, rang through the scented room.
"You assured me," cried the un
seen, "you PROMISED me that your
everlasting wave was harmless. I
trusted you. Look at my hair!
Broken burned not six inches
long. I paid you fifty dollars and
you ruined my hair RUINED IT!"
The unsteady voice broke into sob
bing. And madame, still waiting for that
promised guarantee, read the card
presented so adroitly in the excite
ment of the last moments. Here is
what it said:
I understand that in the application
of the "Everlasting WAVE process,
the firm of is in no way
responsible "for any effect, direct or
indirect, that may arise from the ap
plication of this process.
Therefore, I hereby release the firm
0f from all claims per