OCR Interpretation

The day book. (Chicago, Ill.) 1911-1917, December 18, 1913, Image 2

Image and text provided by University of Illinois at Urbana-Champaign Library, Urbana, IL

Persistent link: http://chroniclingamerica.loc.gov/lccn/sn83045487/1913-12-18/ed-1/seq-2/

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they didn't get results that it turned
to drive the advertising doctor out of
Bode also said that he and his
paper objected to the manner in
which the ordinance- wjas being
jammed through the council.
The Hearst man also told an in
teresting story about the Trib and
the American Medical Association.
"The Tribune Wanted to get the
advertising of a certain corset com
pany," he said, "This company al
ready was advertising in the News.
The Tribune tried to get it and failed.
Soon afterwards the American Medi
cal Association wrote a letter to the
corset company advising them to
change their advertising from the
News to the Tribune because the lat
ter did not carry quack advertising"."
Of course both the Trib and offi
cials of the American Medical Asso
ciation deny the story.
Bode stood alone in his plea against
an ordinance which will bar shady ad
vertising. President James M. Dun
lap of the Association spoke for the
ordinance and said a law against fake
advertising was the only thing that
will restrain some publishers.
"Persons who are bunkoed by
fraudulent raincoat and fur advertise
ments," said Dunlap, "will Boon be
lieve that all advertisements are un
truthful. There are three or four
newspapers in Chicago that I didn't
place a line of advertising with this
season because they are filled with
fraudulent advertisements of fur
houses, clothing stores that offer
suits of clothes for 35 cents on the
dollar, and raincoat companies that
advertise $20 raincoats for $4.95 and
sell the customer $4.95 raincoats for
"Everyone of the advertising
agents knows what the condition
has come to be in Chicago and the
moral effect of an ordinance such as
the qne now proposed will save hun
.dreds of persons money."
L later In the day the health com-1
mittee met and indorsed the follow
ing ordinance:
"Be it ordained by the city coun
cil of the city of Chicago: Any per
son, firm, corporation or association,
who, with intent to sell or in any wise
dispose of merchandise, securities,
service, or anything offered, directly
or Indirectly, by such person, firm,
corporation or association to the
public for sale or distribution, or with
intent to increase the consumption
thereof ,. or induce the public in any
manner to enter into any obligation'
relating thereto, or to acquire the
title thereto, or any inerest therein,
makes, publishes, disseminates, cir
culates or places before the public,
or causes directly or indirectly to be
made, published", disseminated, cir
culated or placed before the public,
in this city in any newspaper or other
publication sold or offered for sale
upon any public street, sidewalk or
other public place, or on any sign
upon any street, sidewalk or public
ground, or in any hand bill or adver
tisement posted upon any street,
sidewalk or public ground, or on any
placard, advertisement or handbill
exhibited or carried in any street or
public ground, or upon any sidewalk
or on any banner or sign flying
across the street or from any house
an advertisement of any sort regard
ing merchandise, securities, service
or anything so offered to the public
which advertisement contains asser
tion, representation or statement
which is untrue, deceptive or mis
leading shall be fined not less than
twenty-five ($25) dollars nor more
than two hundred ($200) dollars for
each offenBe."
An army chaplain came across a
baggage column with a .wagon stuck
fast. "Men, I see you're in difficul
ties," he said. "Can I be of any as
sistance?" "Yes, sir," exclaimed one
of the drivers, "by making yourself
scarce! You see, we can't very well
say to the horses what they'd under
stand while you're about!"

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