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Newspaper Page Text
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cent of the cost of publishing a news
paper. That statement is literally
Every newspaper hv Chicago act
ually .loses money on the white paper
used in each issue. That is the white
paper in each" copy of The Daily
News, for example, costs two or three
times as much money as the News
gets for it at the wholesale rate; and
the loss on white paper alone by the
Daily News can't be far from $700.
When the Tribune cut its retail
price from 2 cents to 1 cent it cut off
approximately $750 a day revenue.
The loss on white paper must be
made up by the 'rates charged for
advertising. And the people, the
readers, when they buy goods have
to pay for all these losses and make
up the profits of both newspapers
The advertising regulates the size
of newspapers. The more advertising
the bigger the paper; the bigger the
paper the more presses, type-setting
machines and other mechanical
equipment to print it.
. The cost of getting forced circu
lation in order to get higher adver
tising rates is enormous. This takes
in the giving of premiums bribing
people to read the paper and other
wildcat schemes, multiplied editions,
hour by hour, expensive delivery all
induced by advertising and a greed
for higher advertising rates.
Some day soon I shall explain to
readers of The Day Book, in detail,
i how expensive it is to getout a mod
ern advertising newspaper as com
pared with an adless newspaper, and
why the press of this country is not
On The Day Book I can make a
profit on the white paper, and at the
same time print all the news. In
stead of stringing it out to fill in the
space around advertising and 'run
ning headlines to stimulate circula
tion, I boil the news down; but it is
all there; and The Day Book is under
no obligation to anybody but its
But even more important than that
is the fact that an adless paper is
free to print the truth.
"PAY TOO LITTLE ATTENTION
TO" HUMAN SAFETY"
Washington, Oct. 20. That rail
roads pay too much attention to cash
register and too little to human safe
ty," was conclusion drawn by Inter
state Commerce Commission in its
annual report to Congress.
After criticizing employes who are
responsible for wrecks by violations
of simple rules, the commission stat
ed that in many cases operating offi
cers are cognizant of habitual disre
gard of rules and take no steps to
correct the evil.
The commission recommended
standardization of operating rules by
federal legislation, increasing power
of congress over inspection of road
way and rails as preventative meas
ures against wrecks, an act provid
ing that a carrier shall be guilty of
rebating if it fails to demand pay
ment for service in ninety days;
legislation on the subject of control
over railroad capitalization; renewal
of plea for uniform classification for
country; authority to order use of
block signal systems and steel cars
for safety; relief from supervision
over parcel post matters, and legis
lation to fix minimum penalty for
violation of service law at $100.
Preparatory work on the physical
valuation of roads was reported.
LOST 99 CENTS
"It's no use talking," remarked
Banks, dejectedly. "It's impossible to
make a woman understand even the
first principles of finance."
"What's the matter now?" inquired
"Matter!" ejaculated the disgusted
Banks. "Why. when T vas away yes
terday the baby swallowed a penny.
And what does my wife do but call
a doctor and pay him a dollar for
getting that Coinback."