NOON EDITION ' ' r NOON EpITION
RVMOR CLAIMS H AN K ORDINANCE PASSED
'm Q'DAY MAY LOSE HIS
BY COUNCIL IS BLOW
Entered as Second-Class Matter April 31, 1914. at the Pogtoffice atN
Chicago, DL, Under the Act of Man 3, 187.
THE DAY BOOK
An Adle&s Daily NeWspaper,
Daily Except Sunday.
N. D. Cochran, d' T6' Monroe 353.
Editor and Publisher. u By Mail, Except in
500 South Peoria SL 398, Chicago, $3 a Year.
VOL. 3, NO. 191
Chicago, Tuesday, May 12, 1914
ARE NEWSPAPERS RUN FOR READERS
OR FOR BIG ADVERTISERS?
Illustrations of How Advertising Influences the News and.
Editorial Policy of Chicago JWpara-TA.. ,
Reason Why the Press in America Is Nxti Free, s
j- , BY N. D. COCHRAN '
C. W. Post of Battle Creek, ;who 'committed suicide last week; wen il
lustrated one serious trouble with the newspapers of today.
He was one of the largest advertisers in the country in'ihe sense that
he paid oat vast sums of money for advertising, and through" that advertis
ing he built up a big business In a breakfast food bearing the name Grape
Nuts probably so named because it wasn't made from either grapes or
Post paid many thousands of dollars annually to newspapers, and made
million? by doing it In spite of the fact that he made millions, by the use of
newspaper advertising space, he took the position tha newspapers to
which he paid money were under obligation to him.
If he didn't like the news and editorial policy of -a newspaper he would
withdraw his advertising from that .paper. In this way he attempted to in
sures and eoatroj Bfwaww pogoy.
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