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The day book. [volume] (Chicago, Ill.) 1911-1917, May 12, 1914, LAST EDITION, Image 1

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Persistent link: https://chroniclingamerica.loc.gov/lccn/sn83045487/1914-05-12/ed-2/seq-1/

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LAST EDITION
POLICE ARE PROBING
DEATH OF WEALTHY
MANUFACTURER
LAST EDITION
JV. y. MURDER STORY IS
TOLD x BY BALD JACK
ROSE IN BECKER CASE
Entered as Second-CfeSB .Matter Apr! 2L, 1914; at tfce Boetofflca at
Chicago, EL, Under the Act of March 3, 1879. V
THE DAY BOOK
An Adless Daly Newspaper.
tfafly Except Sunday.
N. D. Cochran, .ffi3-- Te' Monroe 353.
Editor an'd Publisher. aSsIS By Mall, Except in
500 South Peoria St. 396 Chicago, $3 a Year.
IT VOL. 3, NO. 91
Chicago, Tuesday, May 12, 1914
QNE CENT
ARE NEWSPAPERS RON FOR READERS
OR FOR BIG ADVERTISERS?
Illustrations of How Advertising Influences the News and
Editorial Policy of Chicago 'Newspapers The:
Reason Why the Press in America Is Not Free t if
v. t
, v BY N. D. COCHRAN
C. W. Post of Battle 'Creek, who committed suicide last week, well il
lustrated one serious trouble with the newspapers of today.
He was one of the largest advertisers in the country in the sense-that
he paid out vast sums of money for advertising, and through that advertis
ing he built up a big business in a breakfast food bearing the name Grape
Nuts probably so named because it wasn't 4made from either grapes 6r
nuts.
Post paid many thousands of dollars annually to newspapers, and made
millions by doing it. la spite iof the fact that he 'made-millions by the use of
newspaper advertising space, he took the position that newspapers to
which he paid money were under obligation to him.
If he didn't like the news and editorial policjrof a newspaper he would
withdraw his advertising' from that paper. In this way he attempted to in
fluence and control newspaper policy;

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