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72S He was bitter In his opposition to labor unions and often used nip ad vertising space in newspapers to publish his personal 'opinions of trades unionism. As editor of a newspaper that had an advertising contract with Post, I refused to publish any of his cbpy that had in it any of his personal opinions, or anythingat all except straight advertising for the stuff he was trying to sell. Post canceled his contract and I was glad to get -him and his adver tisements out of the paper. I once told a hig advertiser a big storekeeper this: "If you don'tmake meney by advertising in my paper you are a fool business man for ad vertising in it. If . you do make money, then I am under no obliga tion to you, and the policy of my paper is none of your business. I don't care for your advice on pohcy, and don't feel under any more obliga tion to you than I do to the poorest man in town who has a penny to buy my paper." ThaCwas how I felt about Post and his advertising, and it is the attitude- all publishers should take toward their advertisers. If Post made mil lions out of newspaper edvertising, why should newspaper publishers feel under any obligation to him? t . If he made money by advertising tie got value received and was en titled to nothing else. T say that the real obligation of a newspaper should be to its readers. There is an implied contract be tween a publisher of a newspaper and a reader that if the reader pays for his paper he is to get the truth. The publisher who colors the news or suppresses the truth', or distorts it so as to deceive his readers, deliberately cheats his readers just as much as a grocer cheats his customer if he puts sand in sugar or palms off oleo margarine as fresh country butter straight from the churn. If I were asked now what is the' matter with Chicago, I would say that the worst thing the matter with Chicago is that its press is not free; that its newspapers do not give the people the truth; that they try to mould public opinion by withhold ing, suppressing, coloring or deliber ately distorting the truth. And the reason, for this is that they are editedfrom the counting room where tbg cash for advertising comes in. I thilTk the people are "coming to understand this which may explain the growing distrust of newspapers by the people, and the decreasing ln fli" c of newspapers as moulders of public opinion. tcre is not nearly so much in fluence wielded by newspaper edi torials in moulding public opinion as in the earlier days of Journalism in this country. Many newspapers now" are moulding public opinion by manipulating the- news columns. The editors take a mental attitude of superiority, treating their readera as so many children. They sit back and- decide how much of the truth THEY, in their assumed-superior wis domthink their Teadera should have. And the readers form their opinions on what they are led to believe are the facts. By distorting the facts publishers are responsible for their readers forming erroneous opinions. I have no objection to any editor having any opinion he wants to have in his editorials, if he will only give his readers the truth so they will have the same information he has on which to base THEIR opinions. To illustrate: Hearst 'wants war witty Mexico. He not only tries edi torially to stir up a public sentiment for war, but bis papers handle the news in a manner calculated to make readers see the situation from the Hearst point of view. And his papers color the news. Sometimes they print as news something that never happened. Inflammatory headlines; are printed on alleged news -stories that are grossly colored to prejudice $he. J5ub-. J.