The day book. [volume], May 21, 1914, NOON EDITION, Image 1

About The day book. [volume] (Chicago, Ill.) 1911-1917

Image provided by: University of Illinois at Urbana-Champaign Library, Urbana, IL

                
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NOON EDITION
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NOON EDITION
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LEAD TO SEVERAL
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Entered as Second-Class Matter April 21, 1914. at the Postoffice at '
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THE DAY BOOK
4n Adless Daily Newspaper.
Daily Except Sunday.
N. D. Cochran, sagga Tel. Monroe 353.
Editor and Publisher. uggg' By Mail, Except in
500 South Peoria St 398 Chicaeo, $3 a Year.
VOL. 3, NO. 199 Chicago. Thursday, May21, 1914 ONE CENT
BIG INFLUENCE OF BIG BUSINESS ON
CHICAGO MORNING NEWSPAPERS
Are Rosenwald, Billings, Shedd and Levy Mayer Back
of the Record-Herald Wall Street Journal Says
So The Fight In the Morning Field
, Is for Advertising.
BY N. D. COCHRAN
If that story in the Wall Street Journal, as reported by the Examiner, is
true, and Billings, Rosenwald, Shedd and Levy Mayer are the financial
backers of Keeley and Chapin in the new Record-Herald, then the Record
Herald may succeed financially, but it won't get very far as a newspaper of
influence outside the circles of Big Business.
The trouble is that' the people will know it; and once theyvknow thac
Big -Business is back of a newspaper, they will be able to read the news and
the editorials between the lines.
As the head of Marshall Field & Co., Shedd will be able to hehvthe
paper get advertising, but advertising alone won't create influence, with
readers.